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    Step-by-Step “Technical SEO” Checklist

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    We start technical audits the day after a new client signs a contact. Technical SEO matters. This post contains the same checklist we use to audit our client’s website. We’re sharing the Google Sheets file so you can rip and download to use for yourself. The remainder of this post will explain how to perform every step of the audit. NOTE: The audit’s goal is identify

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    The Guide to Online Reputation Management & Bad Reviews

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    Having issues with bad online reviews? This post contains inside information that reputation management agencies charge thousands for. It has 2 parts: Part 1: Cleaning up Bad Reviews in Google Searches Why your branded keyword searches are so damn important The truth about “removing” negative reviews How to replace bad review results with quality brand properties Part 2: Cleaning up Ba

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    The Complete Guide to Blog SEO

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    UPDATED: 1/12/17 Last year alone, our agency drove over 10,000,000 organic visits for clients. I’m not showing you these to beat my chest. I’m showing to prove what our strategy works. This is my ultimate guide to SEO for blogs. In it, I’ll cover: How to create a blog strategy that drives traffic How to do keyword research for your content How to craft blog with an SEO focus

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    Steal My SEO Dashboard for Google Analytics

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    I refuse to spend more than 10 minutes a day in Google Analytics. That’s why custom Dashboards are so critical – with a glance, you can get everything you need. You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen. A few months back we built an SEO Dashboard. Every widget in the repor

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    50+ Web Measurement KPIs – Analytics Demystified

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    We build a lot of measurement plans for clients. With no two websites the same, we need a multitude of key performance indicators (KPIs) to measure their goals. Over the years I’ve been writing these KPIs down in a matrix to reference for future plans. I decided to let that matrix live in this post. **NOTE: I’ve also included the Google Analytics reports, segments and dimensions to vi

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    Growth Hacking 1,500+ Visits From Quora (GREY Hat)

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    Before getting into the details, I want to show you the results I’ve gotten from this [grey hat] tactic: Ok, so I’m a little short of 10,000. But, in my defense, I only posted about five times. What I’m going to tell you in this article works. What is Quora and Why Do You Need It? Quora is a website where users post questions via Threads and other Quora users answer them ̵

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    Google Analytics: Turning Events into Goals

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    There are certain actions on your website that Google Analytics’ Goals cannot tracked. Typically, these actions take place independently of a page load. A few examples are: Flash Document downloads AJAX elements Web forms (that remain on the same page when submit) These actions need to be tracked as Events. Events are an important feature of Google Analytics because they let us track key use

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    List of Miami’s Best Business Networking Events

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    As a Miami business owner it’s important for me to network with the local community. While we specialize in Internet marketing services I see tremendous value in offline marketing – specifically, networking events. Finding a good networking event is tough – especially in South Florida. I generally have to go to about 50 bad events to find 1 good one. To save you the time, I put together a li

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