The #1 Way (Seriously) to Hire a Freelance Content Writer
I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.
There’s a million places to find freelance writers – but it’s really great ones.
I’m not talking about good ones, I mean “holy shit that was great“, great. And hey, don’t take this the wrong way writers, I’m not picking on you.
I freelance write too. I can write about marketing until the cows came home but … fashion? I mean, I could write you a good article, but it wouldn’t be great.
[Tweet “The difference between good and great is passion.”]
The best content writers on the planet are the ones that love what they do so much, they do it for free.
How can you find these writers?
BuzzSumo – http://buzzsumo.com
Just type in your keyword and click through.
Not freelance networks, but blogger networks.
I’ve found them using Google search operators:
I love finding bloggers through Meetups because you’ll find them in bunches, or “blogger networks”.
Blogger networks are different because it’s a group of like minded individuals that team up to help market their blogs.
I like working with bloggers in these networks because if you’re willing to take the time to meet others in person, I know you care.
Yeah, I joined the network.
SIDENOTE: If you own a business, and you’re serious about growth, you should really look into Meetups.
And I don’t mean show up to them – I mean you should start or cofound one with colleagues.
Do not ever underestimate the power of building a quality community.
But I digress…
How can you evaluate these writers?
First, obviously read their writing.
Don’t worry if it’s not perfect, style and grammar can be taught. Look at the context of their post – check to see if what they’re doing is a lifestyle, or just a blog.
Let’s put this in the context of CrossFit. Say you’ve got a client and you need to create content for their blog, rewrite their web copy, services pages, etc.
You don’t want a writer who needs to Google what a squat is. You want someone that can write you 5,000 words on what a squat is because the fact is, they were going to do it on their own blog anyways.
Unlike grammar, passion and unique subject matter knowledge can’t be taught.
I mean, take this article for example – how many blog posts are out there that teach you how to hire a content writer (use eLance, iWriter, blah, blah, blah). I live and breathe marketing and because of that, I’m able to provide a unique take on things. I might be an arrogant ass, but I care. I genuinely want to help you guys succeed – this is reflected in everything I publish.
The point is, the opportunities are endless. There’s no end to passionate bloggers in this world, trust me, and they have them in every vertical.
Second, check out their web presence.
I have a mini checklist I have my team run through:
- Are they active on social media? Which ones?
- Are their accounts well curated (nice images, intro text, not too many links, etc)?
- Do their social media accounts align with the content they create? Is their content a lifestyle or just a blog?
- Do they write for other sites as well?
If a blogger has a large social following, it’s a plus, but you’ll also be paying a lot more for their services.
I like to stick to bloggers with smaller followings that put time and effort in curating their accounts.
Oh, and if they write for other sites, it’s a HUGE (gigantic, massive) bonus.
How can you work with these writers?
Send them a nice email.