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B2B

212% lift in organic traffic for college admissions firm

We helped drastically increase MQLs from Google.

The Client

We were hired to drive more organic traffic and increase their qualified leads flow. Within six months of hiring us, we increased their traffic by over 200% and helped them attract more qualified leads by understanding and strategically creating content around their target client’s interests and needs.

The Plan

  • The website had very thin, low-quality content. Our first priority was increasing the quality and presentation of the content published on site. We started by identifying which pages to update, refresh or rewrite and which pages needed to be deprecated.
  • There was a lot of fractured information spread across multiple service pages that needed to be combined into one authoritative page. We needed to succinctly describe the firm’s core service offerings while optimizing the on page copy for search.
  • Needed to condense and establish the categories that we wanted to create content around, based on their target audience. This would enable us to create topical depth and logical information architecture, which we could formulate a content marketing strategy around.
  • Given the nature of the content we were creating, we knew we needed to use more rich media and better data presentation like lists, tables and charts. This would not only make the information more consumable for readers but also position us to capture SERP snippets in Google.

The Execution

  • Content audit // We determined the entire blog section needed to be overhauled. We created detailed SEO page level recommendation guides and trained their in-house writer how to format content so that it’s optimized for SEO (e.g. headers, alt text, internal links).
  • Measurement plan // We needed to measure how traffic was performing and what type of content was driving the most engagement/leads. We created new conversions, user engagement events and content groupings in Analytics to make data driven improvements.
  • Link outreach // Once we updated and improved the content, we proactively reached out for links. Since a lot of admissions information is cyclical, it needs to be updated annually. We looked for sites linking to outdated content and pitched them to link to our up-to-date information.
  • Website Redesign // Once the site’s traffic starting growing exponentially, we determined that in order to improve conversions, we needed to update the look and feel of the site. We did a complete redesign and relaunched the site on WordPress.

The Results

  • +212%

    organic traffic

  • +44%

    organic leads

  • 1

    beautiful website

Want to work with us?

We’ve helped hundreds of companies get more “ready to buy” visitors to their websites - we can do the same for you.

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