📘 You're Losing Customers

📘 You're Losing Customers

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B2B

81% ORGANIC TRAFFIC GROWTH FOR PROP MOVIE MONEY

Helping a Hollywood movie prop company increase traffic, leads, and conversions.

The Client

Prop Movie Money supplies prop money to some of Hollywood’s largest film studios. You’ve probably seen prop money from them in movies you’ve watched! They came to us to increase web traffic, sales leads, and conversions.

The Plan

  • Prop Movie Money keeps a close eye on competitors, web traffic, and conversion rates in a niche and competitive market. They’d noticed a downturn in traffic, impacting conversion rates and sales. We implemented an SEO Strategy Sprint to uncover the reason for this downturn, fix it, and increase SERPs visibility, traffic, and conversion rates.
  • Competitors were cutting in on their rankings in search engines. We knew a combination of technical changes, re-writing content to rank for hyper-focused keywords, and creating new content would turn things around.

The Execution

  • Website Quality Audit (WQA) // To kick things off, we ran a detailed WQA, Google Analytics, and competitor analysis using our SEO Sprint approach. This helped us assess why Prop Movie Money had experienced a drop in traffic and identified ways we could get quick results.
  • Keyword Research // Prop Movie Money’s ideal customers are busy professionals who work in film production; videographers, photographers, set designers, and prop masters. They search for what they need for a movie and buy props online. So, we had to make sure Prop Movie Money was ranking for the right keywords and performing where it counts in SERPs. Using our Keyword Competitor Gap Analysis, we identified a range of keywords that would generate the traffic they need.
  • Content Creation // Search volumes for prop money are low. The only people searching for this are in the movie industry. So, to increase traffic, we made a strategic play to re-write content using broader focused keywords, such as “custom money” and “fake money”. At the same time, we created new content to rank for top of funnel search terms, like “how to make prop money.” Boosting traffic at the top of the funnel and increasing conversions on core product pages quickly got Prop Movie Money results.

The Results

  • +81%

    Organic traffic

  • +15%

    Keyword visibility

  • +40%

    Sales leads

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