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B2B

450% increase in organic traffic for training website

We helped The Blueprint Training generate new customers.

The Client

The Blueprint Training is founded, owned and operated by the team here at WEBRIS. The Blueprint is a training platform for SEO agencies. The platform consists of SEO training, templates and custom tools built specifically for the needs of running an SEO agency.

The Plan

  • SEO training is a difficult space, the industry has a bad reputation for low quality programs that take your money and deliver no real value.
  • In order to overcome the industry’s reputation, creating a trustworthy brand that was respected throughout the industry would be the top priority.
  • The best way to do so is with a lot of helpful content, consistently.
  • On top of creating the content, we had to get it in front of agency folks. We created a paid + organic mix to boost content with ads and attract links through outreach.

The Execution

  • UX + UI // Built a website that focused on answering 2 questions – what is The Blueprint Training? What can it do for my agency? The site is laid out to funnel traffic to individual training pages and a singular review page that keeps a running list of all the 5 star feedback from members.
  • Content // Launched an aggressive content plan to create a lot of content, consistently. Webinars, Facebook Live events with industry experts, video tutorials, free tools and SEO templates.
  • Social ads // Content needs to be tested to understand what your audience is looking for. We launched a series of Facebook Ad campaigns to get in front of our target audience and build engagement, reach and brand.
  • Outreach // We focused heavily on SEO professionals with a large reach on Twitter and blog traffic. We offered a number of value propositions, including free access to the course. We were able to get featured on a dozen “best SEO training” articles.

The Results

  • +450%

    organic traffic

  • +36%

    conversion rate

  • +221%

    organic revenue

Want to work with us?

We’ve helped hundreds of companies get more “ready to buy” visitors to their websites - we can do the same for you.