Snapchat is the fastest growing social network. EVER.
On top of that, it’s the most engaged – users snap over 400 million times a day. If your audience isn’t using it now, they will be very soon.
Right now, marketers are struggling to build a presence on Snapchat, for a number of reasons:
Most are relying on promoting to followers on other networks. Unless you’ve built a massive following on other networks, this isn’t going to get you very far.
You need to expose your account to a new audience.
I’ve been promoting my Snapchat account with Instagram and Facebook ads and have seen a steady, low cost growth in followers:
In this article I’m going to show you exactly how I’m using Facebook and Instagram ads to grow my account.
This URL is a deep link to the Snapchat app to follow your profile.
You can get yours by adding your username to the end of this URL:
Once setup, this link will redirect to the Snapchat app and allow people to follow you. It only works on mobile, so don’t waste time promoting it on desktop.
Expert tip: Please, STOP asking people to screenshot your Snap code to add you as a friend. Use this link instead!
Navigate to your Facebook Ad account and select the option to “Send people to your website”.
Dump your “add me on Snapchat” URL into the open website field.
In this section we’ll talk about how to setup the right targeting with your ads.
We’re ready to move on to the next step.
It’s no secret that video out performs text and image ads, so that’s what I went with.
I simply cut up a few videos of myself in iMovie, layered on text and a track.
The call to action of the ad is to watch me grow a business live on SnapChat (my new baby, Laces Out)
Here’s what the final video looks like:
If you’re a good copywriter, feel free to go with text / image ads.
The link we’re promoting only works on mobile devices.
That means we only want to promote it on Mobile News Feed and Instagram ads. I like to split these into 2 separate Ad Groups for better tracking purposes.
Let’s start by creating the Facebook Mobile News Feed ad:
Write out the copy and submit for approval.
From the campaign level editor, select and edit the ad you just created.
We want to adjust the device types the ad shows on to only include newer model phones.
Deep linking to an app takes a few seconds to load – the longer we make a user wait, the less chance of conversion we have. Focus your ads on targeting faster devices connected to wifi.
Next, we want to duplicate the ad we just created.
Then, simply edit the copied ad and adjust the targeting to Instagram only.
Admittedly, I’m doing this on a very small scale. However, you can simply duplicate your campaigns in Power Editor and run dozens of them targeting different audiences.
I strongly suggest you take advantage of this now before this becomes yet another spammed out tactic.