As a B2B company, your marketing success hinges on the ability to create and promote content. This is by no means an oversimplification – content is everything.
We’re not just talking about blog posts and social media updates – the scope of content extends beyond marketing and into sales, customer success, operations and more.
A deep understanding of your customer’s problems and how your service solves them. Through this deep research we can craft a series of “offers” that can be used throughout marketing campaigns to properly introduce prospective customers to your brand.
Benchmarking current performance vs top competition in your vertical. This analysis will dictate the best strategies to get your customer’s attention, including…
Content “Pillars” serve as a guide for every piece of content you create. These pillars are defined based on your customer’s pain points, ensuring that all content maps back to your customer’s journey.
A review of past content with the aim of updating, improving or repurposing. We will also collect and organize content assets from across the organization to be reused or repurposed in upcoming campaigns.
Generation of content topics for 90 days worth of production. Topics are organized into a workbook, which should serve as your brand’s content calendar across your organization for the upcoming quarter. Each topic should include:
Each topic should follow a detailed outline that provides the content creator everything needed to build a world class content for your brand. Including (but not limited to) title, keyword research, video script, creative guidelines and more.
From our experience partnering with B2B companies, we find this to be one of the areas where campaigns fall flat. Getting content created consistently, without sacrificing quality, is a huge challenge. We find the most common missing piece is organization. In other words, you already know how important content + promotion is, you’re just too busy to take on a project of this size. Our system is built to connect the dots within your organization (ideas, conversations, people) and ensure timely, consistent execution. Book a call with us to learn more.
Every piece of content you create needs to be promoted. We like to follow a traditional promotional framework:
“Our customer acquisition is now on track and scaling thanks to their efforts.”
“Our sales have doubled since working with WEBRIS.”
“They've helped us train our new [marketing] employees. Well worth the investment.”
“We've added +$500k in revenue thanks to these systems.”
“We went from 50 to 150 active clients thanks to their processes.”
“WEBRIS' cross channel strategy put our 10 locations on the map, fast.”
“WEBRIS helped us easily solve complicated marketing problems that other agencies have struggled with.”
“We tasked WEBRIS to 10x our organic traffic within the year. They hit 20x.”
Take a look at kind words they've left for us...
With an engaged community that believes in our value…
Book a mapping session to see how we'll customize this framework to meet your business goals.