Legal SEO Agency
A good SEO agency brings you organic traffic. A great one brings you first-page rankings that convert visitors into signed cases. We're the great kind.
Free Growth Plan
Most SEO agencies are still running the same playbook from 2015 — chasing keyword rankings and publishing thin blog content that nobody reads. The problem isn't that SEO doesn't work, it's that the way most agencies do it is completely out of touch with how people actually search for lawyers today.
AI overviews are decimating search results and traffic opportunities. They are changing how your website shows up and how many people actually make it to your website. Creating a ton of content only to get gobbled up by AI overviews is a complete waste of your money.
Most agencies focus on top-of-funnel search queries like "what to do after a car accident." These are the exact queries getting gobbled up by AI overviews — and you stand absolutely no chance of getting any traffic or conversions to your website because Google simply doesn't allow it.
What we do is flip the funnel upside down. We start with bottom-funnel queries — the ones mapped directly to your practice area pages: "Miami car accident attorney," "truck accident attorney near me," "workers comp lawyer in Dallas."
We triple down on these keywords because they're the ones that actually drive traffic, visibility, and conversions. These searchers aren't looking for information — they're looking for a lawyer. Right now.
Every successful SEO campaign is built on three pillars. Ignore any one of them and the whole strategy falls apart. Our proven process ensures nothing gets missed.
We audit and fix the technical foundation of your site — site speed, crawlability, schema markup, indexation, and Core Web Vitals — so search engines can properly discover and rank your pages.
We create high-value, intent-driven content mapped to bottom-funnel practice area keywords — the pages that actually drive traffic and convert visitors into signed cases.
Build your firm's authority with high-quality backlinks from legal publications, news outlets, and industry directories. Without links, your site will not rank for your most coveted keywords.
Before we create a single piece of content, we make sure your website is technically sound. This is the foundation everything else is built on.
We don’t write blog posts for the sake of publishing. Every piece of content we create is mapped to a bottom-funnel keyword with real conversion potential — practice area pages, location pages, and supporting content that Google rewards with rankings.
Links are the single biggest ranking factor in Google’s algorithm. Without them, your site will not rank for competitive legal keywords. We focus exclusively on earning high-quality, editorially placed backlinks that move the needle.
Everything is meticulously tracked in a custom lead tracking dashboard. We set up call tracking, form tracking, and website engagement tracking so you can clearly see your leads, traffic, and rankings. We use this data to continuously optimize your campaigns and improve month over month.
Stop wasting money on agencies that deliver reports instead of results. Our SEO campaigns are engineered to produce one thing: more signed cases for your firm.
No drawn-out discovery phases or weeks of waiting. We get you set up and moving within days, not months. You'll have a dedicated strategist, access to our project management tools, and a clear timeline from day one so you know exactly what's happening and when.
You see everything we're doing and when we're doing it. Every task, every deliverable, every milestone is tracked in a shared workspace. No black boxes, no mystery work. You'll always know exactly where your investment is going and what's being executed.
We believe that transparency and honesty — sometimes to a fault — is the only way to move things forward. If something isn't working, we'll tell you. If your expectations are unrealistic, we'll say so. We'd rather have a hard conversation today than let a problem fester for months.
Weekly or bi-monthly meetings to review data, campaign progress, and upcoming priorities. These aren't fluff calls — we come prepared with performance data, clear action items, and strategic recommendations so every meeting moves the needle forward.
We don't just run SEO campaigns — we engineer complete search visibility systems designed to produce one outcome: more signed cases for your firm.
We don't just optimize for Google. Our Blended Search approach ensures your firm is visible across Google organic, Maps, AI search engines, and digital PR channels — capturing every potential client touchpoint.
Search algorithms change constantly. We monitor performance daily and adapt our strategies in real-time based on data — not hunches. If something shifts, we're already adjusting before your competitors notice.
We don't hand you a list of recommendations and walk away. Our team handles everything — technical fixes, content creation, link building, and local optimization — so you can focus on practicing law.
Our managing partner has spoken at major marketing conferences worldwide, published 3 books on search marketing, and built a YouTube channel with over 20 million views. We practice what we preach.
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.
Managing Partner, Keith & Lorfing
Our SEO process is built to drive first-page rankings and qualified organic traffic for every practice area your firm handles. Don't just take our word for it — the results speak for themselves.
Book a free call with a legal growth expert. We'll analyze your market, review your competitors, and show you exactly where the opportunities are.
