Link Building Strategies That Work

19 Link Building / Outreach Strategies that WORK

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Link Building Strategies That Work

  • by Ryan Stewart
  • @HelloWEBRIS
  • @RyanWasHere
  • Ryan Stewart

    I have an unhealthy obsession with being considered the world's BEST internet marketer. This blog is one of the channels I use to demonstrate that. I'm highly active on social media and love a good debate (bring it internet trolls). Click the icons below and fire away.

    There’s endless link opportunities for your site. These are the ones that matter.

    In this post, I’ll cover:

    • Every link acquisition strategy that will help your website get more organic traffic.
    • What that link looks like and how you can find it.
    • How to secure that link for your own website.

    As they say in Miami – Dale.

    These are just strategies. If you want to see how to execute these at scale, check out my previously recorded webinar. For the end to end process, check out my training.

    link-divider1. Link Roundups

    Link roundups are curated blog updates that link out to their favorite content during a given time period.

    Your job is to find these opportunities and send them an email pitch, suggesting they link to a piece of your content in their next update.

    Roundups are a tremendous way to land links in bunches if you’ve got something of value to share.

    Success depends on the quality content you’re submitting.

    For an in depth, step by step guide to landing link roundups, check out the post I wrote a few weeks ago.

    What does a “link roundup” look like?

    Look for titles like:

    • “Top SEO Posts of the Week”
    • “Best of Internet Marketing: Monthly Blog Roundup”
    • “Top Couponing Tips of the Month”

    Below is an example from WordStream:

    Link Roundup Example

    How do I find “link roundup” opportunities?

    a. Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.

    Google Search Operators

    b. Search for them on Twitter using keywords and #hashtags

    Twitter Link Building

    How do I secure the link?

    After you’ve identified an opportunity, look for a way to contact the person (email, form, social – email is preferred).

    Then, send them an outreach email with a pitch for inclusion.

    Link Roundup Sample Pitch

    This is a fairly easy value proposition, as they’re actively looking for content to curate. You merely have to put it in front of them.

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    2. Resource Pages

    A resource page links out to content deemed important for their audience.

    While this may sound like a link roundup, there’s a few key differences.

    • A link roundup takes place on a regular basis and features content recently published.
    • A resource page is a one time update (or page) that links out to evergreen content.

    The biggest difference is the pitch:

    • A link roundup pitch takes place before the blogger creates the post, asking for a link in the upcoming post.
    • A resource pitch takes place after the content is published, asking for them to add your content to their page.

    Resource pitches generally have a lower success rate, as we’re asking someone to update content (i.e. do work) whereas a roundup is providing them a link when they’re actively seeking it.

    What does a “resource page” opportunity look like?

    Below is an example from Unbounce:

    example-of-resource-page-link-building

    Some more examples:

    • An attorney might have a resource page featuring important forms, government documentation or insights not featured on their own site.
    • A digital agency might link out to tools they use, industry data or insights not featured on their own site.

    How do I find “resource page” opportunities?

    Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.

    It’s incredibly important to find relevant opportunities, otherwise a pitch will be a complete waste of your time.

    The example below shows a resource page featuring “free online resources for learning SEO”.

    Resource Page Search Operator

    If you don’t have a “free online resource for learning SEO”, don’t waste time pitching for inclusion.

    Of course, that doesn’t stop you from creating something to pitch (I only advise doing so if you find multiple resource opportunities to pitch to).

    How do I secure the link?

    After you’ve identified an opportunity, look for a way to contact the person (email, form, social – email is preferred).

    resource-page-pitch

    Resource page pitching generally has a low success rate because you’re asking someone to do something that’s kind of a pain in the ass (go back into old content and add a link).

    Try and give them good incentive to take action with a strong value proposition:

    • Offer to share the piece on social, email, etc. to drive new visitors to their site
    • Let them know you’ve got a better, updated piece of content
    • Fix a broken link….oh wait, I jumped the gun

    This is a perfect segway into…

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    link-divider

    3. Broken Link Building

    You don’t want to send your visitors to a page or website that doesn’t exist, it’s bad for the user experience.

    Broken link building is the process of finding relevant websites that are linking out to dead pages, notifying them and offering your link to replace the dead one.

    At first glance, this seems like a sh!t load of work. I hacked this process, and wrote about it in detail.

    For an in depth, step by step guide to broken link building, check out this awesome post I wrote.

    What does a “broken link building” opportunity look like?

    You need a tool to find dead links on a page. When going page by page, I use Check My Links browser plugin.

    what-does-broken-link-look-like

    How do I find “broken link building” opportunities?

    There’s a million ways to find broken links. We found a way that works, so we built a process around it:

    1. We trained our VAs on how to perform link prospecting. We have them build a list of resource pages, relevant to the target website (using the same search operators as “resource pages”).
    2. They check each page manually for broken links.
    3. If there are broken links on the page, we sent a pitch notifying them. If there are no broken links on the page, we pitch it as a resource page.

    Essentially, we perform broken link building as a subset of pitching resource pages. That way, we don’t waste any time and maximize emails sent.

    How do I secure the link?

    Broken link building has a high success rate (5x better than resource pages) because you’re helping someone fix a problem.

    I like to send them an email pitch letting them know exactly where to find the link and a pitch to replace it.

    broken-link-building-pitch

    It’s important to note, your link should be a spot on replacement to the dead link you’re pitching. Otherwise, you’ll have a low success rate.

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    4. Guest Posting

    I built this [very successful] agency by guest posting. I don’t care what anybody says, guest posting is the best way to secure links for your website.

    On top of the SEO benefit, you can get significant traffic, brand exposure and build relationships with key industry influencers.

    With that being said, guest posting requires you to create great content on a consistent basis.

    What does a “guest post” look like?

    Sometimes the hosting website will call out guest authors, but for the most part, a guest post doesn’t look any different than a standard blog update.

    ryan-stewart-guest-posting

    Within it, I linked to the content of my choice.

    This single post helped push me up for competitive keyword rankings and drove significant traffic to my site (landed 2 clients from it).

    How do I find “guest posting” opportunities?

    a. Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.

    guest-post-search-operators

    b. Pitching relevant, authority blogs.

    If you’re just getting started with guest blogging, stick to using search operators to find sites actively accepting content.

    Once you build a track record, you can pitch anyone you want. I generally look for big, authority websites with an active audience.

    How do I secure the link?

    After you’ve identified an opportunity, look for a way to contact the person (email, form, social – email is preferred).

    GUEST-post-pitch

    Always send links to a few of your best posts – credibility is important.

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    5. Sponsored Posts

    Admittedly, this is a gray hat tactic. Basically you need to find sites that accept advertisers and pitch them on a “native” buy.

    Instead of showing interest in buying awful banner ads, we send a pitch asking to sponsor a post instead.

    What does a “sponsored post” look like?

    Work it out with the publisher to create a native piece of content that fits in with the rest of the site. You should also try and communicate you will not pay for a post tagged as “sponsored” or paid placement.

    If they aren’t already doing it, I forsee Google looking at these tags and decreasing the impact of link placements.

    How do I find “sponsored post” opportunities?

    Using search engine operators in Google, Yahoo, Bing and Duck Duck Go.

    finding-sponsored-post-opportunities

    We like to use search operators to target niche websites that accept advertisers.

    How do I secure the link?

    A simple email trick stating you’re looking to buy space on their website does the trick. Just be sure to note you’re not looking for banners or email blasts, but native placements only.

    pitching-sponsored-posts

     

    NOTE: I just wrote a complete guide to paying for links – make sure to check it out.

     

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    6. Regaining Lost Links (Link Reclamation)

    Over time, your website will lose links. While this is natural, we can track down links we’ve lost and ask webmasters to replace them.

    What does a “link reclamation” opportunity look like?

    Any website that previously linked to yours but for some reason, removed the link.

    This could happen for a number of reasons:

    • They changed the URL on their site.
    • Their website is down or migrated.
    • They flat out removed your link.

    It’s important to understand why your link is no longer live before reaching out.

    How do I find “link reclamation” opportunities?

    You’ll need a tool that can help you crawl the links of your website. I use Ahrefs, but Majestic, Moz and SEMRush are excellent as well.

    regaining-lost-links

    Simply enter your domain and navigate to “lost” links. Inspect and determine if it’s a good opportunity to reach out.

    How do I secure the link?

    You’ll need to reach out to the website that removed the link.

    link-reclamation-pitch

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    7. Claiming Unlinked Mentions

    When you’re doing a good job creating content, engaging on social and investing in PR, your website will get mentioned.

    A surprising amount of time the mentioning website won’t link to your site.

    It’s nothing personal, most of the time they probably didn’t have your URL.

    Your job is to monitor these “branded” mentions and send an email pitch asking for link attribution.

    What does an “unlinked mention” look like?

    Anytime a website mentions your name, brand or website without adding a link to your site.

    How do I find “unlinked mentions” opportunities?

    You’ll need a tool, as trying to find these manually is a nightmare. There’s a number of solutions:

    1. IFTTT

    The team at Seer Interactive wrote a great guide on IFTTT recipes, below is a screenshot to track mentions.

    tracked-branded-mentions

    2. Google Alerts

    A free tool that allows you to set email alerts when certain keywords are mentioned. If you track “your name” and “your brand” you’ll get emails of the sites talking about them.

    3. Mention

    Mention is a powerful tool that allows you to easily monitor the web presence of multiple websites, people, businesses, products, etc.

    If you’re doing this for clients, Mention is definitely worth the purchase price.

    How do I secure the link?

    Very similar pitch to link reclamation.

    link-reclamation-email-pitch

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    8. The Synonym Method

    I coined this one myself, so bear with me as I break it down.

    Let’s say you’re looking to build quality links to a Miami based immigration attorney’s website.

    You’re going to want to target domains that:

    • Geo relevant to Miami

    OR

    • Domains about legal/law

    It’s really, really hard to just email random legal websites and get any traction…Unless you approach them the right way.

    1. Find a list of sites that are topically relevant, but NOT in direct competition with you. If you’re an immigration attorney, find sites about DUI law, criminal defense, corporate attorneys, etc.
    2. Send them an email asking to write for them OR do a guest post exchange.

    This method works incredibly well in competitive spaces like legal, real estate and insurance.

    What does a “synonym” look like?

    Any website that operates in the same niche but not in direct competition.

    For example:

    • If you run an SEO agency, find other digital service sites that DON’T offer SEO.
    • If you’re a Miami based real estate agent, find a real estate site in another city/state that you DON’T compete in.

    And so on…

    How do I find “synonym” opportunities?

    Our link prospecting team is instructed to use search operators, Twitter and social search engines to find websites about a certain topic.

    search-operators-link-building

    They’re also instructed exactly what NOT to find.

    How do I secure the link?

    Success is all about the pitch…and who is sending it.

    If you’re doing outreach on behalf of an attorney client, you can’t fire off emails from joe@rankyoursitefirst.com.

    You need to obtain permission from your client to pitch on behalf of them – this tweak increases success rate by over 60%.

    pitching-attorneys-seo

    If you go the guest post exchange route, I like to “NO FOLLOW” links to their site. This helps to keep a smaller footprint and maximize power of inbound links.

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    9. Blog Commenting

    No, blog comments are not spam!

    In fact, they’re one of my favorite growth hacking techniques that I use to drive traffic to new sites and promote newly published content.

    Blog comments work best when you’re promoting content, not sales pages. When you do that, it becomes a natural link that’s a good opportunity to build an audience (see Matt Cutts video on blog commenting).

    What does a “blog comment” opportunity look like?

    Any website that publishes content relevant to yours is an opportunity. Editors aren’t going to accept a spammy comment that contains no value and a link to a random website.

    The only way to get comments accepted is to write well thought out, value adding comments. Then (and only then) can you drop a link to a related piece of content that supports your comment.

    Below is an example from a comment I left on Neil Patel’s site.

    blog-commenting-done-right

    How do I find “blog comment” opportunities?

    We’ve got a few hundred search operators we use to find opportunities.

    finding-blog-comment-opportunities

    How do I secure the link?

    No outreach required.

    • Write a 100 – 150 word response to the article
    • Then, drop a link to a relevant piece of content that supports your comment

    Rinse and repeat.

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    10. Forum Commenting

    We use forum comments for 2 reasons:

    1. Pillowing links for brand new sites.
    2. To promote content and drive traffic.

    Aside from decent link opportunities, forums can drive boat loads of traffic.

    It’s your job to find, join and engage in relevant forums.

    What does a “forum comment” opportunity look like?

    We want to find forums related to the site we’re promoting. Then, search for threads related to the content we’re promoting.

    After that it’s just a matter of writing a short response and dropping a link to the content of your choice. You can also drive considerable traffic from your signature.

    How do I find “forum comment” opportunities?

    We’ve got a few hundred search operators we use to find opportunities.

    finding-forum-opportunities-google

    How do I secure the link?

    No pitch needed. Simply leave a well thought out comment on a relevant thread and leave a link to your content.

    forum-comment-link-building

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    11. Landing Press Links

    I’m going to share with you a hack that I use to get on Thought Catalog, HuffPo, Forbes, Inc and more for less than $150.

    At major publications, there’s 2 types of writers:

    • Staff (writers and editors)
    • Contributors (freelancers writing for free)

    It’s your job to find the contributors, send them an outreach email and offer them money for coverage.

    Yes, it’s not the most ethical tactic, but…sh!t, it works.

    What does a “press” opportunity look like?

    Any site that you deem a major publication, relevant to your niche, that has freelance writers (“contributors”) writing for them.

    How do I find “press” opportunities?

    We follow a simple process that works really well:

    • I give my link prospector a list of target publications and keywords.
    • They search those publications looking for articles about that keyword.
    • If that article was written by a NON staff writer, they find their contact info for outreach.

    Then, it’s just a matter of sending the pitch.

    How do I secure the link?

    A lot of you will read this and think it’s unethical, but, I don’t care.

    I’m about results – that’s why we crush it for clients.

    This is the ONLY pitch that I’m not going to share here, as it’s just too valuable (it will save you THOUSANDS on a “PR” firm).

    If you want it, you can sign up for the free trial of my course and grab it there.

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    12. Local Blogger Outreach

    If you drew a 5 mile radius from where you’re sitting right now you’d find thousands of bloggers just waiting for you.

    It’s your job to find and pitch them on why they should feature your site.

    What does a “local blogger” opportunity look like?

    The majority of local bloggers will cover things like travel, fashion, tech and other highly viral niches.

    You’ll need to work find the connection between their site and yours.

    local-blogger

    For example, let’s go back to the “Miami immigration attorney” website. We targeted local travel bloggers because of the high level crosswalk between immigration and travel.

    It’s a bit of a stretch, but if they’re Miami based travel bloggers, they crosswalk on geo-relevancy as well.

    How do I find “UPDATE” opportunities?

    We use a ton of search engine operators to uncover them.

    finding-local-bloggers

    We also check social networks (Facebook, Twitter and Instagram) because there’s SO many opportunities, most aren’t indexed/ranking in search engines.

    finding-bloggers-on-instagram

    How do I secure the link?

    You can send 1 of 2 pitches:

    • Pitching a piece of content on your site for them to cover (low success rate).
    • Flat out offer them money to write a post (HIGH success rate).

    9 times out of 10, bloggers aren’t making any money. When you offer it to them, they jump on it.

    pitching-bloggers

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    13. Video Links (Pillowing)

    New websites need love before you start hammering them with contextual links. These initial links, known as “pillowing” links are essential to build a natural link profile.

    While 99% of these will be “no follow” links, I love building links on video sharing sites. Not only do these links pad your profile, but you can drive a butt load of traffic as well.

    What does a “video link” opportunity look like?

    Below is a screenshot from a YouTube video on the link building process. In the body text, I included a link to my site.

    video-links

    How do I find “video link” opportunities?

    Use search operators. Also, here’s a list to get you started:

    • blip.tv
    • break.com
    • dailymotion.com
    • flixya.com
    • grindtv.com
    • liveleak.com
    • metacafe.com
    • myspace.com/video
    • stupidvideos.com
    • tubetorial.com
    • ustream.tv
    • vimeo.com
    • youtube.com

    How do I secure the link?

    You’ll need a video to be eligible. If you’re on a budget, just throw some images into a PowerPoint and record your screen.

    If you can afford it ($150), try getting a nice explainer video done (I use this guy on Fiverr).

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    14. Directory Links (Pillowing)

    Directories are massive websites which essentially function online business phonebooks. They often have high domain authority and because there’s so many, you can build a ton of links in a short amount of time.

    They’ve gotten a bad rap over the last few years because SEOs spammed them to death. The key to building quality directory links is doing manual research to find them, NOT buying them on Fiverr.

    What does a “directory link” opportunity look like?

    Most of the time, they look like an online phonebook for businesses.

    The best ones are often the paid ones – depending on the price, they’re usually worth it.
    business-directory

    How do I find “UPDATE” opportunities?

    Again, we dip into our list of search operators to uncover quality opportunities.

    finding-good-link-directories

    How do I secure the link?

    Simply submit your business information.

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    15. Professional Organizations (Pillowing)

    No matter what your business does, there’s at least a dozen organizations dedicated to it.

    These organizations are a great way to pad your site with authority and trust.

    Your job is to find and join them.

    What does a “professional organization” link look like?

    Essentially a dedicated profile page on a website about your industry.

    Below is a screenshot from our SEMPO profile ($125). sempo-followed-link

    How do I find “professional organization” link opportunities?

    Again, our VAs are trained to use search operators to find them.

    search-engine-operators

    NOTE: Screenshot is from our search engine operator template, which has over 3,000 search operators to help find links. This is only available to members of my link building course.

    How do I secure the link?

    Simply follow the instructions to join.

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    16. Conference and Event Links

    Admittedly, this type of link takes a lot to accomplish. You’ll either need to:

    • Host or attend an event
    • Host a Meetup
    • Speak at a conference or event

    Yeah…it’s a lot of work. But honestly, if do business offline, people and relationships matter. Getting involved in your community is going to help your business grow, I promise.

    What does a “conference and event ” link look like?

    When you sign up to speak at event you’ll get links from a number of places:

    • The host’s website
    • Any potential partners that are pushing it on their blog
    • Bloggers at the event who write about the event

    event links

    I like to email the even organizer afterwards with a link to my site where I published the slides. They pass it on to the entire event for people to reference.

    NOTE: I wrote a full post about landing conference and event links on Linkarati – please refer there for more details.

    How do I find “conference and event” opportunities?

    We use our VA team to find events and conference using search engine operators.

    finding-conferences-to-speak-at

    How do I secure the link?

    • If you’re hosting an event, create one easily on Meetup
    • If you’re looking for speaking engagement, you’ll need to apply for an opening

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    17. Pitching Infographics

    Infographics aggregate data into image form. They’re valuable because unlike written text content, you can reuse them over and over without facing duplication penalties.

    We like to use infographics in 2 ways:

    1. Submitting them to infographic aggregation sites (view example here). This is another great way to build “pillowing” links for new sites.
    2. Pitching an infographic as a guest post.

    Both methods are highly scalable as you don’t need to write a ton of new content to secure the link.

    How do I find “UPDATE” opportunities?

    If you’re using infographics as pillowing links…

    using-infographics-link-building

    Use search operators to find sites that accept infographic submissions.

    If you’re using infographics as guest posts….

    infographics-link-building

    Use search operators to find websites that have posted infographics as blog posts (NOT submissions, HUGE difference).

    Not everyone likes infographics (especially in the digital marketing space, they’re spammed out) so we want to target sites that have posted them in the past.

    That way, we know they’re interested in that form of content and will be more likely to accept our pitch.

    How do I secure the link?

    For pillowing, simply follow the instructions for submission.

    To submit as a guest post, you’ll need to send an outreach email to the right person.

    pitching-infographics-link-building

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    18. Skyscraper Method

    Yes, this is Brian Dean’s method…I’m shamelessly stealing it because we use it all the time for clients.

    1. Find a piece of content that has a ton of links
    2. Create a better version of it.
    3. Alert the sites linking to it that you’ve built a “better mousetrap”.

    I’m using this tactic to build content on my new side project, Laces Out, and we’re killing it.

    How do I find “skyscraper” opportunities?

    ahrefs-content-explorer

    • Then, figure out how you can improve on that piece of content. Does it need to be updated? Can you turn it into a stunning visual piece (infographic, video)? Can you add more information (i.e. 10 Best…100 Best)?

    How do I secure the link?

    Once your content is created, scrape the links and contact info from all the sites linking to the original. Then, send outreach emails letting them know you have a “better mousetrap” to share with their audience.

    how-to-pitch-skyscraper-technique-opportunities

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    19. Cold Blogger Outreach

    There’s so many blogs on the web it’s mind numbing. Each of them represent an opportunity if you approach them the right way. 

    I do a ton of cold blogger outreach, for various reasons:

    a. Seeding

    I’ll identify a group of writers that consistently write about the same topics as me. When I have a great post, I’ll blast off an email to them letting them know about it. The point is to get that content in their mind for coverage in the future.

    This works particularly well if you publish a post that contains useful data, insights or case studies they can reference to support claims.

    b. Promotion

    I care about traffic more than links. I’ll often do cold outreach to people I’ve identified as influencers and offer to do a promotional exchange (I’ll Tweet this if you Tweet this).

    Or, I’ll strategically link to people and ask them to promote it to help expose their link to a larger audience.

    c. Link outreach

    Finally, I’ll send cold emails blatantly asking for a link. I don’t do this as much anymore because it has a low success rate (and tends to piss people off).

    How do I find “blogger outreach” opportunities?

    As always, use search engine operators to find bloggers in specific niche.

    finding-bloggers

    How do I secure the link?

    You’ll need to come up with a pitch depending on your goal. I use dozens – hopefully by now you get a feel for what you need to do!

    blogger-outreach

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    Tools / Resources

    • Additional reading: Brian Dean’s Skyscraper Technique
    • Additional readingUsing Infographics for Link Building
    • Tool: SEM Rush – Our go to for analyzing the quality of a backlink. More than anything, we look at the traffic potential a link can drive. SEM Rush is hands down the best tool for this.
    • Tool: Check My Links – What we use to check a page for dead links (broken link building).
    • Tool: Ahrefs Content Explorer – A must to execute the skyscraper technique.
    • Tool: BuzzSumo – A must to execute the skyscraper technique.
    • Tool: Majestic SEO – Highly effective link checking tool.
    • Tool: Moz – An all around SEO tool that’s a must for anyone in the business.
    • Tool: Pitchbox – A tool that helps automate outreach and execute it at scale.
    • Tool: Mention – Track online mentions of your website, name or brand.
    • Tool: IFTTT – Track online mentions of your website, name or brand.
    • Tool: Google Sheets – Our go to project management tool. All of our link prospecting starts as a Google Sheets file.

    Wrapping it up

    I’ve been wanting to write this FOREVER and although it was a major pain in the ass, I finally got it done. However, this is a living list. If you’ve got any tactics you’d like me to add, leave it in the comments and I’ll attribute the tactic with a link back to your site.

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    19 Link Building / Outreach Strategies that WORK
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    19 Link Building / Outreach Strategies that WORK
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    70 Comments

    1. Hey Ryan, excellent post! Aside from posts I’ve read from the likes of Brian Dean, Neil Patel, or David McSweeney, this is probably the most kick-ass go-to list of bareknuckle whitehat SEO tactics I’ve ever seen! This has rightly earned a permanent place in my bookmarks bar. =)

    2. Amazing Post, Ryan. I’d add another method to build links. Infographics. Yes, they cost more than a hundred dollars to make but it’s well worth it. If it’s unique and informational, then people would love to share it on their website and give you a link.

      • Ryan Stewart

        Infographics are great, but I’ve found they don’t work as well as link bait, even when you pitch it to a blog to use on their own. Just like everything, they’ve gotten a little spammed out.

    3. I haven’t read through all of it, but it definitely something I have on my reading list for later this evening. It looks like a nice refresher when you get lost in the sea of link-building. You’re totally right about forum posting and blog commenting being a great for an over all strategy link-building strategy, its one of the most successful things for traffic leaking. I always get frustrated when I do a kick-ass guest post on a great site and drive ZERO referral traffic, vs a couple good blog comments and forum posts where I drive a LOT of great traffic with.

    4. Great post as always. Your quickly becoming my favourite blogger. I like all the methods and it is refreshing to hear you speak so fondly about guest posting and also blog commenting. In a nutshell the message I got from this is SEO is mire than link building, its about proper Marketing.

      You also talk about local SEO for Google. If you are in a country (UK) and you want to rank well in the UK google, can you aplpy the same techniques?

      Thanks Ryan, big fan.

      • Ryan Stewart

        thanks andrew, i really appreciate that. i work incredibly hard on this stuff, it’s good to know people enjoy it!

    5. Hey Ryan,

      This is an awesome list! I’ll be signing up with SEMPO right away… and we’ll be including this post our weekly roundup tomorrow 😉

      I like your attitude towards link building. Too many people shy away from “grey hat” links like native sponsored posts because of Google’s propoganda. As long as it can’t be picked up by the algorithm, it’s all white hat to me.

      Best,
      Christian

    6. Great post Ryan, tnx again!

    7. Hey Ryan, thanks for sharing. Quick question, will you consider reach out to website owners when you have a backlink in their articles but it’s a nofollow link? Thank you!

      • Ryan Stewart

        not sure i understand the question, but yes, if someone links to your website with a NO FOLLOW link, you can reach out and ask them to change it.

    8. Killer post again. Thanks for the share Ryan.

    9. Hi Ryan, I loved the piece its just a one stop shop covering all the aspects of white hat. I have some fruitful suggestion to add in list say WEB 2.0’s and Document / PPT Sharing link acquisition technique. Though, depending on the website it’s scope is diversified into No-Follow and Do-Follow but still it has some value in terms of linking from authority to money site and referral visits. I am unsure on to what extent you agree on this. Insights on this always welcome. Kudos to the efforts on such a lengthy post. Looking for more such techniques from you. Bookmarked forever.

      • Ryan Stewart

        web 2.0s and doc shares are ok, but they havent really done a lot in terms of driving rankings and traffic (in my opinion). with that being said, i think theres a right way to do them.

    10. Hey Ryan,

      Been following you for a while now and you’ve really put yourself on the radar, particularly with this post.

      Oh, and anyone reading this, get yourself over to Ryan’s awesome facebook group: https://www.facebook.com/groups/digitalmarketinghelp

      Cheers,
      Lewis :)

    11. This is quality stuff. Thanks for sharing examples of all the link building strategies you mentioned. It made it easier to digest the methods. Would start working on my link prospecting. Looking forward to reading your next article. Thanks Ryan. Huge Fan.

    12. Hey Ryan, great ideas here!

      One thing though, I’d have to disagree with “Our go to for analyzing the quality of a backlink. More than anything, we look at the traffic potential a link can drive. SEM Rush is hands down the best tool for this.”

      SEMRush’s backlink DB is miniscule compared to Ahrefs and Majestic and even Moz, so they miss lots of links. I like Majestic best because of their large DB and Trust/Citation/Topic Flows.

      SEMRush is great at competitive kw research.

      • Ryan Stewart

        Agreed, their link index isn’t as good. I use it for traffic estimates. In my experience, links that drive traffic drive rankings.

    13. Awesome post Ryan. Lots of actionable steps everyone can do.

    14. Hey Ryan,

      Great post here. Suggestion to add to the “living list” in my opinion would be Reverse Engineering competitors. We do this a lot by basically just looking through the top 1 or 2 pages for keywords clients are ranking for (or want to rank for) and analyze their link profiles.

      We will then make a spreadsheet of all the best places/links we could replicate and begin whatever acquisition method we need to. At times, this can be a little tedious but it’s an easy and super beneficial way of locking down several good links.

      • Ryan Stewart

        Thanks Ryan – I’ll look into that suggestion for sure.

    15. Hey Ryan, really love your list, it’s not easy to find all the ideas and resources in one place! Anyways, I believe that there’s a great opportunity especially in the video links technique, and will definitely use it for securionpay.com, have a nice day!

    16. Hi Ryan, very great post!
      One question please about directory submission: what do you think about “best of the web” directory? It’s a nice and valid/trust directory? Thank you! bye

      • Ryan Stewart

        I’m not crazy about directories, they get spammed out pretty quickly. I only use them for local sites, and I look for local directories, they tend to be the cleanest.

    17. I can not even say how much thank you for this post. I think, for me > one of the best i´ve recently read about link building. I´m beginner in SEO and this post set up my mind on the right path ( I hope so ) …i had a little chaos in my head before. Btw. Why don´t you use social buttons for sharing your content?
      Cheers!

    18. Monster post dude, well done for putting in the efffort! I use most of these but trying to do more high end PR stuff, which needs you to commit $$$.

    19. Hey Ryan, great post, thanks for sharing all of the examples.

      I’d love to know how I can get my hands on #11 Landing Press Links. You mentioned we could get it for free if we signed up for your course but it seems to only be available for paying users, or am I looking in the wrong place? :)

      Thanks

      • Ryan Stewart

        You’re looking in the right place. That module is only available for paying members, sorry!

    20. Excellent article Ryan, great job! I like it a lot the Skyscraper Method. I know it from Dean but perhaps I would use it to write “25 Link Building / Outreach Strategies”. Just teasing you… well done.

    21. Great article Ryan, some great opportunities for link building techniques! A very helpful tool you mentioned is Majestic, this is a great tool for conducting a competitor analysis to mirror any high-value links or improve any existing ones. I’ve also created a list of of obtaining high-quality links that will improve your business in just one hour.

    22. new to this blog. First post I’ve read.

      Great read, I was looking for some alterations to the mentioned templates and yours seem to have a nice twist compared to Brian, Neil etc.

      Will sub to the email list. Looking forward to hearing more and taking tips to help grow my own sites!

      • Ryan Stewart

        Thanks Scott, glad you joined the list – I think you’ll get good value from it.

    23. Can I suggest another tool? Capsulink is a huge resource for staying on top of broken/dead links and employing really great analytical strategies. It’s the easiest resource I’ve come across for this kind of thing – I highly recommend checking it out.

    24. Awesome post Ryan! I really like that you use search operators instead of just scraping with scrapebox.

    25. Great list, Ryan.

      One tactic I have been using is setting up a Facebook audience targeted at users who are also web admins in my niche.

      Web admins means they usually have a website as well, so anytime I get a share or like from a page I reach out to them to post a link on their site.

      They’ve already shown that they like the content, so they are very likely to post a link on their site too!

    26. My blog response is only a few characters. I was grasping information you have shared on blog commenting and I like the example that you have given. Indeed it is value addition information to your blog.

    27. Lovely article Ryan! Many writers explain similar tactics but what I loved about yours was you sharing the outreach email format too. Thank you for that.

      I got a question. The Local Blogger Outreach part – The image shows search volume and CPC below the query. Is there a plugin or something for this?

      • Ryan Stewart

        its called keyword everywhere chrome plugin, just google it :)

    28. What a fantastic article. So much to implement.

      I like the practical examples!

    29. Holy SHIT!

      I can’t believe you wrote all of this. Most “gurus” would’ve made me paying a f*&^ load for this and just gave it freely.

      Gotta admit man I am still reading it. There is just so much.

      I truly loved that you put your email templates done for all to see. I don’t lack the initiative I lack ability to write. But you have made it easy to run with.

      I wish I could contribute some wise words but fuck you make me look like an idiot with this.

      Best to you.

      Jae Burnham

    30. Ryan you have done great post and really like that you use search operators instead of just scraping with scrapebox. I was grasping information you have shared on blog commenting and I like the example that you have given. Thanks for your great post.

    31. Wow by far the best post about link building I have seen. Also watched your videos on it. First time I fully understand it. So we’ll explained and easily comprehended. Thanks a ton..

    32. Awesome stuff! Question – does this type of link building still work well for local SEO (you know joe the plumber who wants to rank his site) just making sure there are relevant blogs that we can get sponsored links etc on. Thanks for all the good stuff you put out!

      • Brendan

        Definitely! There’s an example in the post about finding sites that are relevant by topic, or by geo, so if you have either, it’ll help.

    33. Hi Ryan post was just awesome. What about social bookmarking websites ? Should we submit our link their? And what strategies we should use to improve our keyword ranking

    34. thanks for awesome post.

    35. Is it OK to share on Facebook? I really like what you guys are up too. Keep up the good work!

    36. Great strategies for link building

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