Steal My SEO Dashboard for Google Analytics

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    Steal My SEO Dashboard for Google Analytics

Ryan Stewart

Marketing expert

I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.

I refuse to spend more than 10 minutes a day in Google Analytics.

That’s why custom Dashboards are so critical – with a glance, you can get everything you need.

You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen.

A few months back we built an SEO Dashboard. Every widget in the report is pulling different SEO metrics that gives me everything in one simple screen.


One of my favorite things about Dashboard is the ability to share them across accounts. The way it works is simple:

    1. I send you a link
    2. You click on it
    3. My Dashboard gets auto uploaded to your account
    4. Your data pulls through in the reports

Pretty awesome, right?

Well, I’ve included the link to the SEO Dashboard below. I’ve also included a detailed breakdown of each Report / Widget included in the Dashboard.

If you struggle to get actionable SEO data from Google Analytics, use our Dashboard.

If you struggle to create meaningful SEO reports for your clients, use our Dashboard.

In this post, I’m providing:

  1. My link to upload the custom SEO Dashboard
  2. A detailed breakdown of each Report / Widget included in the Dashboard

How to Use the Dashboard

My dashboard consists of 11 different reports that I use to gauge my SEO efforts on client websites.

Before you upload my SEO Analysis Dashboard to your own account, let me run you through each report included.


Report 1: Organic Traffic

A lot of Analytics experts will tell you to focus on more meaningful KPIs. I don’t care what they say – traffic is the life blood of your website. This report is set up to filter your data for organic search sessions only.


Report 2: Organic Traffic (Chart)

This is the charted version of above. The data will display based on the time period you select for the Dashboard.


Report 3: Organic Goal Completions

We’re results driven marketers – my biggest concern is how I can drive more meaningful web based actions for my clients. This report is set up to tell you how many goals were completed from organic traffic.

Note: this report requires you to have either Events or Goals set up in your Analytics.


Report 4: Search Engine Breakdown

Google isn’t the only search engine out there (although according my data, it’s the most important!). This report shows you a pie chart breakdown of which search engines are sending traffic to your website.


Report 5: Organic Engagements

Google looks for more than just high quality links and a technically optimized website. Ranking factors extend to on site interactions as well. This report pulls through your top organic landing pages and their time on page and bounce rates.


Report 6: Organic Traffic by City

If you’re a local business or work with local clients, this widget is perfect. It pulls through your top organic traffic sources by city. My attorney SEO clients love this report because it tells them if their clients are coming from their target cities.


Report 7: Organic Entrances by Keyword

Google hides over 80% of your keywords due to “user privacy” concerns. I set up a widget that filters out the “not provided” keywords and pulls through the rest. What you’re left with is a handy report that shows you the keywords visitors use to find your website.


Report 8: Internal Search Data

I care less about what people use to find my site and more what they do once they’ve arrived. I set up a widget that reports back your internal search keywords. This data is great for a number of things, including optimizing your website’s content and architecture.

Note: this report requires you to set up internal search reporting in your Analytics account.


Report 9: Mobile vs. Desktop Search Traffic

I used to ignore mobile traffic – big mistake. I included a widget that pulls through mobile organic traffic vs. desktop organic traffic to help understand how users are accessing my sites.


Report 10: Referral Traffic Analysis

Referral traffic is an under utilized measurement of SEO. If you’re building links on high quality websites, you’re going to see a steady stream of referral traffic. I set up a report that pulls through your top referral sources + number of goals they drive.


Report 11: Page Speed Report

Google loves fast websites. It’s important to keep an eye on your content to make sure there are no errors driving up load times. The final widget reports the pages with highest load times.


About Ryan Stewart

I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.


  1. I have been looking for something like #6: Organic Traffic by City. I wasn’t aware of this feature. Thanks for sharing!

  2. Google analytics reports have always been confusing to me for some reason. This writeup really helps me understand the benefits of it more, thanks!

  3. This is a very useful dashboard for G analytics. I can honestly say I’ve never seen anything like it. Really streamlines the whole process.

  4. Hey Ryan,

    Thanks for putting this together! I’m having a little trouble with Report 5 though. Without the metric “sessions”, it’s pulling the pages with the highest time on page even if that page only had 1 entrance so I think you may lose a little context. It also seems to be miscalculating a bit. On the account I tried, I get average time on page of 30 minutes for one row when the average session duration for that landing page is only 5 minutes. Have you run into this issue?

  5. Good stuff Ryan, really digging into Analytics now and used your Dashboard as a good base. Had to make some adjustments thanks in large part to the crap ruining analytics data aka Ghost Spam.

  6. This is great stuff man thanks! I love analytics it’s awesome to see someone spreading the good word about how to collect and use actionable data

  7. Would love this dashboard, but all of the methods to get the thing give me an error. Can you please e-mail it to me? Thanks a bunch!

    1. I was having the same problem, Francis – try this: Go to Google Analytics manually > Dashboards > +New Dashboard > Import from Gallery > then paste 8BUJSIVBQtmK-O8rheagnQ into the search box and it should find it. Just click “import”

    1. Clayton, try this: Go to Google Analytics manually > Dashboards > +New Dashboard > Import from Gallery > then paste 8BUJSIVBQtmK-O8rheagnQ into the search box and it should find it. Just click “import”

  8. I keep on reading your blog post.. This was still amazing. Thanks a lot for sharing this unique informative post with us.. I really enjoyed by reading your blog post

  9. Hi Ryan, Great post! I followed you on Twitter but was wondering if you still offered up the Dashboard? I’d love to see if I can use it for my clients.


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