March 3, 2019
57 Comments
You can spend hours trying to dig out SEO data in Google Analytics.
Or, you can build a custom Dashboard – with a glance, it tells you everything you need to know.
Pssst…I also created a KILLER 12 page report to use for your clients. It’s built in Google Data Studio and fully customizable to your website’s needs. Read more about it here or click the button below to download.
Find out exactly how many customers you SHOULD be getting from organic search.
You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen.
A few months back we built an organic search Dashboard. Every widget in the report is pulling different SEO metrics that gives me everything in one simple screen.
One of my favorite things about Dashboard is the ability to share them across accounts. The way it works is simple:
Pretty awesome, right?
Well, I’ve included the link to the SEO Dashboard below. I’ve also included a detailed breakdown of each Report / Widget included in the Dashboard.
In this post, I’m providing:
CLICK HERE to INSTALL THE DASHBOARD
Having issues with uploading? Read Google’s troubleshooting guide.
Our dashboard consists of 11 different reports that I use to gauge our SEO efforts on client websites.
It’s a staple of how analyze the progress of SEO campaigns over time.
Before you upload our Dashboard, let me run you through each report included.
A lot of Analytics experts will tell you to focus on more meaningful KPIs. I don’t care what they say – traffic is the life blood of your website. This report is set up to filter your data for organic search sessions only.
Use this for:
Read more:
Need help with your analytics? Leverage our full service Analytics consultants.
This is the charted version of above. The data will display based on the time period you select for the Dashboard.
Use this for:
Read more:
We’re results driven marketers – our biggest concern is how I can drive more meaningful web based actions for our clients. This report is set up to tell you how many goals were completed from organic traffic.
Use this for:
Read more:
Google isn’t the only search engine out there (although according my data, it’s the most important!). This report shows you a pie chart breakdown of which search engines are sending traffic to your website.
Use this for:
Read more:
Google looks for more than just high quality links and a technically optimized website. Ranking factors extend to on site interactions as well. This report pulls through your top organic landing pages and their time on page and bounce rates.
Use this for:
Read more:
If you’re a local business or work with local clients, this widget is perfect. It pulls through your top organic traffic sources by city. Our attorney SEO clients love this report because it tells them if their clients are coming from their target cities.
Use this for:
Read more:
Google hides over 80% of your keywords due to “user privacy” concerns. I set up a widget that filters out the “not provided” keywords and pulls through the rest. What you’re left with is a handy report that shows you the keywords visitors use to find your website.
Use this for:
Read more:
The keywords people use to find your site are important, but the ones they use once on your site are more important. I set up a widget that reports back your internal search keywords. This data is great for a number of things, including optimizing your website’s content and architecture.
Use this for:
Read more:
I used to ignore mobile traffic – big mistake. I included a widget that pulls through mobile organic traffic vs. desktop organic traffic to help understand how users are accessing my sites.
Use this for:
Read more:
Referral traffic is an under utilized measurement of SEO. If you’re building links on high quality websites, you’re going to see a steady stream of referral traffic. I set up a report that pulls through your top referral sources + number of goals they drive.
Use this for:
Read more:
Google loves fast websites. It’s important to keep an eye on your content to make sure there are no errors driving up load times. The final widget reports the pages with highest load times.
Use this for:
Read more:
Pssst…I also created a KILLER 12 page report to use for your clients. It’s built in Google Data Studio and fully customizable to your website’s needs. Make sure to check it out here.
Your template for Google Analytics is just too good.. single page review is sufficient now.
Ryan Stewart SaysThank you Laxmikant! Please download and use it as you please.
Bradon SaysI have never even know that a Google dashboard ever existed. This is news to me, great stuff!
Missey SaysI have been looking for something like #6: Organic Traffic by City. I wasn’t aware of this feature. Thanks for sharing!
Petry SaysAll of your 11 reports are very useful! Thanks for this invaluable information!
Bianca SaysThis is a great alternative to google. It really bypasses defects that usually occurs with other programs.
Mcdavis SaysThis kicks ass just like you said! I love this stuff!
Limmer SaysGoogle analytics reports have always been confusing to me for some reason. This writeup really helps me understand the benefits of it more, thanks!
Carl SaysThis dashboard is genius man! The sheer features and time that this will save me is ridiculous!
Manni SaysThis is a very useful dashboard for G analytics. I can honestly say I’ve never seen anything like it. Really streamlines the whole process.
Carl SaysTweeting this now this is fabulous thanks dude!
Giovanni Greenard Saysnice work!
Joshua SaysHi Ryan, can I get your awesome custom SEO dashboard link please?
Joshua SaysSorry.. found the link :0
Mystech Dynamics SaysThis will surely save time! Thanks
bapu SaysGreat post Rayan! By the way what social share tool are you using. The widget on left side looking so cool!
jenny Saysyour post is the same function whith google analysis
Michelle SaysHey Ryan,
Thanks for putting this together! I’m having a little trouble with Report 5 though. Without the metric “sessions”, it’s pulling the pages with the highest time on page even if that page only had 1 entrance so I think you may lose a little context. It also seems to be miscalculating a bit. On the account I tried, I get average time on page of 30 minutes for one row when the average session duration for that landing page is only 5 minutes. Have you run into this issue?
Mike Jones SaysI am never a fan of google analytics
Darren SaysGood stuff Ryan, really digging into Analytics now and used your Dashboard as a good base. Had to make some adjustments thanks in large part to the crap ruining analytics data aka Ghost Spam.
Scott SaysHi
Can you send me the link? I wasnt able to download here.
Thanks!
Scott
Carl SaysHi Ryan,
Possible to get the link? Sounds promising – would love to check it out.
Thanks!
Brice SaysThis is great stuff man thanks! I love analytics it’s awesome to see someone spreading the good word about how to collect and use actionable data
Michael SaysThere is no link on this post
Sukere SaysReally your blog is very informative and attractive.
Nick SaysWould love this dashboard, but all of the methods to get the thing give me an error. Can you please e-mail it to me? Thanks a bunch!
Indicium Assessment SaysHi, Really looking your SEO Dashboard is very nice..
armando@dandell.com SaysHow do I actually get the report to actually upload?
Thx
Armando
Sanjeev Acharya SaysNever received the link
Enlightened SaysFor everyone who couldn’t find the link:
https://www.google.com/analytics/web/template?uid=8BUJSIVBQtmK-O8rheagnQ
Wade Cockfield SaysGreat stuff Ryan – really love the dashboard
Francis F. Abramson SaysAfter I click on the link it’s not working for me
Clayton SaysHey Ryan – it just takes me to my analytics account. Can you email it? Thank you!
Abi SaysI keep on reading your blog post.. This was still amazing. Thanks a lot for sharing this unique informative post with us.. I really enjoyed by reading your blog post
thanks abi
it works, its supposed to take you to your analytics account…youll get a popup after a few seconds
Joshua Hardwick SaysI was having the same problem, Francis – try this: Go to Google Analytics manually > Dashboards > +New Dashboard > Import from Gallery > then paste 8BUJSIVBQtmK-O8rheagnQ into the search box and it should find it. Just click “import”
Joshua Hardwick SaysClayton, try this: Go to Google Analytics manually > Dashboards > +New Dashboard > Import from Gallery > then paste 8BUJSIVBQtmK-O8rheagnQ into the search box and it should find it. Just click “import”
Rosie SaysThis was so helpful and easy! Do you have any arceltis on rehab?
we dont, sorry!
Thank you – great Dashboard – Awesomely clear post too. You rock!
David SaysVery useful hack to parse the tons of data that GA spews out. Very helpful!
Ian SaysNice view of useful stats! Didn’t know the power of the Dashboard.
Tina SaysHi Ryan, Great post! I followed you on Twitter but was wondering if you still offered up the Dashboard? I’d love to see if I can use it for my clients.
you should be able to click the link and auto upload…
D London SaysVery well written and well thought out article!
Vivek SaysThank you Ryan. This is quite useful.
You are welcome 🙂
João Tiago Gil SaysHello! Your Dashboard looks awesome! Could you send me the link please_
Julien Hilgeman SaysDo you also have a download link for a dashboard for SEO
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