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Upload Our SEO Dashboard for Google Analytics

  • Category : Analytics
  • March 3, 2019

You can spend hours trying to dig out SEO data in Google Analytics.

Or, you can build a custom Dashboard – with a glance, it tells you everything you need to know.


Pssst…I also created a KILLER 12 page report to use for your clients. It’s built in Google Data Studio and fully customizable to your website’s needs. Read more about it here or click the button below to download.



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You can add up to 12 Reports (or “Widgets”) to each Dashboard. It’s the easiest way to visualize related data into one manageable screen.

A few months back we built an organic search Dashboard. Every widget in the report is pulling different SEO metrics that gives me everything in one simple screen.




One of my favorite things about Dashboard is the ability to share them across accounts. The way it works is simple:

  • I send you a link
  • You click on it
  • My Dashboard gets auto uploaded to your account
  • Your data pulls through in the reports

Pretty awesome, right?

Well, I’ve included the link to the SEO Dashboard below. I’ve also included a detailed breakdown of each Report / Widget included in the Dashboard.

  • If you struggle to get actionable search data from Google Analytics, use our Dashboard.
  • If you struggle to create meaningful SEO reports for your clients, use our Dashboard.

In this post, I’m providing:

  • A link to upload the custom SEO Dashboard
  • A detailed breakdown of each Report / Widget included in the Dashboard


Having issues with uploading? Read Google’s troubleshooting guide.


How to Use the SEO Dashboard

Our dashboard consists of 11 different reports that I use to gauge our SEO efforts on client websites.

It’s a staple of how analyze the progress of SEO campaigns over time.

Before you upload our Dashboard, let me run you through each report included.


1. Organic traffic count

A lot of Analytics experts will tell you to focus on more meaningful KPIs. I don’t care what they say – traffic is the life blood of your website. This report is set up to filter your data for organic search sessions only.


Use this for:

  • A high level understanding of how much traffic is coming to your website through search engines
  • Organic traffic trends (seasonality, spikes and dips)

Read more:


Need help with your analytics? Leverage our full service Analytics consultants.


2. Organic traffic trends over time

This is the charted version of above. The data will display based on the time period you select for the Dashboard.


Use this for:

  • A more granular analysis of organic traffic
  • Seeing dips in search history? Dig into specific dates with this chart

Read more:

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3. Goal completions from organic search

We’re results driven marketers – our biggest concern is how I can drive more meaningful web based actions for our clients. This report is set up to tell you how many goals were completed from organic traffic.


Use this for:

  • How organic search is impacting conversions on your website
  • Measure the ROI of search marketing campaigns

Read more:


4. Search engine breakdown

Google isn’t the only search engine out there (although according my data, it’s the most important!). This report shows you a pie chart breakdown of which search engines are sending traffic to your website.


Use this for:

  • An understanding of which search engines are favoring your website
  • Generally speaking, it should be Google, due to the large market share it holds

Read more:


5. On site engagement metrics

Google looks for more than just high quality links and a technically optimized website. Ranking factors extend to on site interactions as well. This report pulls through your top organic landing pages and their time on page and bounce rates.


Use this for:

  • A detailed understanding of your top performing ENTRY pages
  • Measuring how of organic traffic engages with your content once it reaches your website

Read more:

  • N/A


6. Organic traffic by city / location

If you’re a local business or work with local clients, this widget is perfect. It pulls through your top organic traffic sources by city. Our attorney SEO clients love this report because it tells them if their clients are coming from their target cities.


Use this for:

  • Finding out where your traffic is really coming from
  • If you are working with an SEO agency, you can see if they are sending fake traffic / bots to your website

Read more:


7. Keyword performance by URL

Google hides over 80% of your keywords due to “user privacy” concerns. I set up a widget that filters out the “not provided” keywords and pulls through the rest. What you’re left with is a handy report that shows you the keywords visitors use to find your website.


Use this for:

  • While this isn’t a complete list, it gives you a high level idea of which keywords are driving traffic to your website
  • Use Google Search Console Queries report to dig out more data

Read more:


8. Tracking internal search data

The keywords people use to find your site are important, but the ones they use once on your site are more important. I set up a widget that reports back your internal search keywords. This data is great for a number of things, including optimizing your website’s content and architecture.


Use this for:

  • Mining new keywords that visitors are searching your website with to build new content around
  • Optimizing existing pages for customers

Read more:


9. Mobile vs. desktop traffic from search

I used to ignore mobile traffic – big mistake. I included a widget that pulls through mobile organic traffic vs. desktop organic traffic to help understand how users are accessing my sites.


Use this for:

  • Rebuilding your website in mobile heavy verticals
  • Understanding how your customers are accessing your website, allowing you to improve your site’s layouts

Read more:


10. Referral traffic from other websites

Referral traffic is an under utilized measurement of SEO. If you’re building links on high quality websites, you’re going to see a steady stream of referral traffic. I set up a report that pulls through your top referral sources + number of goals they drive.


Use this for:

  • Understanding the value of link placements on other websites
  • Understand WHO is linking to you organically
  • Build relationships with other websites

Read more:

  • N/A


11. Page speed report

Google loves fast websites. It’s important to keep an eye on your content to make sure there are no errors driving up load times. The final widget reports the pages with highest load times.


Use this for:

  • Improving the speed of your website

Read more:


Pssst…I also created a KILLER 12 page report to use for your clients. It’s built in Google Data Studio and fully customizable to your website’s needs. Make sure to check it out here.

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Comments ( 50 )

  • Laxmikant Bhumkar Says
    6 years ago

    Your template for Google Analytics is just too good.. single page review is sufficient now.

    • Ryan Stewart Says
      6 years ago

      Thank you Laxmikant! Please download and use it as you please.

  • Bradon Says
    6 years ago

    I have never even know that a Google dashboard ever existed. This is news to me, great stuff!

  • Missey Says
    6 years ago

    I have been looking for something like #6: Organic Traffic by City. I wasn’t aware of this feature. Thanks for sharing!

  • Petry Says
    6 years ago

    All of your 11 reports are very useful! Thanks for this invaluable information!

  • Bianca Says
    6 years ago

    This is a great alternative to google. It really bypasses defects that usually occurs with other programs.

  • Mcdavis Says
    6 years ago

    This kicks ass just like you said! I love this stuff!

  • Limmer Says
    6 years ago

    Google analytics reports have always been confusing to me for some reason. This writeup really helps me understand the benefits of it more, thanks!

  • Carl Says
    6 years ago

    This dashboard is genius man! The sheer features and time that this will save me is ridiculous!

  • Manni Says
    6 years ago

    This is a very useful dashboard for G analytics. I can honestly say I’ve never seen anything like it. Really streamlines the whole process.

  • Carl Says
    6 years ago

    Tweeting this now this is fabulous thanks dude!

  • Giovanni Greenard Says
    6 years ago

    nice work!

  • Joshua Says
    6 years ago

    Hi Ryan, can I get your awesome custom SEO dashboard link please?

    • Joshua Says
      6 years ago

      Sorry.. found the link :0

  • Mystech Dynamics Says
    6 years ago

    This will surely save time! Thanks

  • bapu Says
    6 years ago

    Great post Rayan! By the way what social share tool are you using. The widget on left side looking so cool!

  • jenny Says
    6 years ago

    your post is the same function whith google analysis

  • Michelle Says
    5 years ago

    Hey Ryan,

    Thanks for putting this together! I’m having a little trouble with Report 5 though. Without the metric “sessions”, it’s pulling the pages with the highest time on page even if that page only had 1 entrance so I think you may lose a little context. It also seems to be miscalculating a bit. On the account I tried, I get average time on page of 30 minutes for one row when the average session duration for that landing page is only 5 minutes. Have you run into this issue?

  • Mike Jones Says
    5 years ago

    I am never a fan of google analytics

  • Darren Says
    5 years ago

    Good stuff Ryan, really digging into Analytics now and used your Dashboard as a good base. Had to make some adjustments thanks in large part to the crap ruining analytics data aka Ghost Spam.

  • Scott Says
    5 years ago

    Can you send me the link? I wasnt able to download here.


  • Carl Says
    5 years ago

    Hi Ryan,
    Possible to get the link? Sounds promising – would love to check it out.

  • Brice Says
    5 years ago

    This is great stuff man thanks! I love analytics it’s awesome to see someone spreading the good word about how to collect and use actionable data

  • Michael Says
    5 years ago

    There is no link on this post

  • Sukere Says
    5 years ago

    Really your blog is very informative and attractive.

  • Nick Says
    5 years ago

    Would love this dashboard, but all of the methods to get the thing give me an error. Can you please e-mail it to me? Thanks a bunch!

  • Indicium Assessment Says
    5 years ago

    Hi, Really looking your SEO Dashboard is very nice..

  • armando@dandell.com Says
    5 years ago

    How do I actually get the report to actually upload?


  • Sanjeev Acharya Says
    5 years ago

    Never received the link

  • Enlightened Says
    5 years ago

    For everyone who couldn’t find the link:

  • Wade Cockfield Says
    5 years ago

    Great stuff Ryan – really love the dashboard

  • Francis F. Abramson Says
    4 years ago

    After I click on the link it’s not working for me

    • Joshua Hardwick Says
      4 years ago

      I was having the same problem, Francis – try this: Go to Google Analytics manually > Dashboards > +New Dashboard > Import from Gallery > then paste 8BUJSIVBQtmK-O8rheagnQ into the search box and it should find it. Just click “import”

  • Clayton Says
    4 years ago

    Hey Ryan – it just takes me to my analytics account. Can you email it? Thank you!

    • Ryan Stewart Says
      4 years ago

      it works, its supposed to take you to your analytics account…youll get a popup after a few seconds

    • Joshua Hardwick Says
      4 years ago

      Clayton, try this: Go to Google Analytics manually > Dashboards > +New Dashboard > Import from Gallery > then paste 8BUJSIVBQtmK-O8rheagnQ into the search box and it should find it. Just click “import”

      • Rosie Says
        4 years ago

        This was so helpful and easy! Do you have any arceltis on rehab?

  • Abi Says
    4 years ago

    I keep on reading your blog post.. This was still amazing. Thanks a lot for sharing this unique informative post with us.. I really enjoyed by reading your blog post

  • Wallfly Says
    4 years ago

    Thank you – great Dashboard – Awesomely clear post too. You rock!

  • David Says
    4 years ago

    Very useful hack to parse the tons of data that GA spews out. Very helpful!

  • Ian Says
    4 years ago

    Nice view of useful stats! Didn’t know the power of the Dashboard.

  • Tina Says
    4 years ago

    Hi Ryan, Great post! I followed you on Twitter but was wondering if you still offered up the Dashboard? I’d love to see if I can use it for my clients.

    • Ryan Stewart Says
      4 years ago

      you should be able to click the link and auto upload…

  • D London Says
    3 years ago

    Very well written and well thought out article!

  • Vivek Says
    2 years ago

    Thank you Ryan. This is quite useful.

  • João Tiago Gil Says
    1 year ago

    Hello! Your Dashboard looks awesome! Could you send me the link please_

  • Julien Hilgeman Says
    1 year ago

    Do you also have a download link for a dashboard for SEO

  • About the author

    Ryan Stewart

    I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.

    Find out more

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