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A monthly reporting solution
without the recurring costs.

SEO Reporting Made Easy

Endless
customization

No more “1 size fits all” reporting. Customize everything

  • Built in Google Data Studio, the report is fully customizable to your brand, KPIs or client needs
  • Every page in the report can be tweaked to meet your website’s exact reporting needs
  • Add your own logos, color schemes and information with a few clicks

Unlimited data
connections

Plug in ANY data source

  • Our report automatically connects with Google Analytics, Google Search Console, YouTube, AdWords, SQL databases and Google Sheets
  • Using Google Sheets, we can pull in API data from any source (SEM Rush, Ahrefs, Moz, etc)
  • Build a robust SEO report that gives your clients everything they need to know about their campaign

Pre-built to
track KPIs

Ready to go “out of the box”

  • We know what you need to track – we built in 11 pages of reports that cover all aspects of your SEO campaign
  • Everything from SERP visibility, keyword tracking, organic traffic and performance by site “type” comes included
  • Not all clients are the same, a few clicks and you’ve got a completely different report

Access to
trianing suite

Step by step training to run & manage the report

  • Short video trainings geared to train your team to manage your reporting
  • The exact trainings we use internally to build our offshore Analytics team
  • In depth training on how to use Google Data Studio to improve your agency

No more “1 size fits all” reporting. Customize everything

  • Built in Google Data Studio, the report is fully customizable to your brand, KPIs or client needs
  • Every page in the report can be tweaked to meet your website’s exact reporting needs
  • Add your own logos, color schemes and information with a few clicks

Plug in ANY data source

  • Our report automatically connects with Google Analytics, Google Search Console, YouTube, AdWords, SQL databases and Google Sheets
  • Using Google Sheets, we can pull in API data from any source (SEM Rush, Ahrefs, Moz, etc)
  • Build a robust SEO report that gives your clients everything they need to know about their campaign

Ready to go “out of the box”

  • We know what you need to track – we built in 11 pages of reports that cover all aspects of your SEO campaign
  • Everything from SERP visibility, keyword tracking, organic traffic and performance by site “type” comes included
  • Not all clients are the same, a few clicks and you’ve got a completely different report

Step by step training to run & manage the report

  • Short video trainings geared to train your team to manage your reporting
  • The exact trainings we use internally to build our offshore Analytics team
  • In depth training on how to use Google Data Studio to improve your agency
  • “I can attest to Ryan's PM Operations through intelligent process design - and it really is brilliant.”.

    Nick Eubanks, Twitter

    View original Tweet
  • “@RyanWasHere is a brilliant SEO. And so is this presentation: 11 Google Sheets Automations”.

    Bill Sebald, Twitter

    View original Tweet

What’s Included in the Report?

Overall Website
Performance

Get a pulse on overall marketing.

An intuitive dashboard lets you segment your site by traffic source, conversion trends, device and behavior.

Quickly understand how ALL of your traffic impacts conversions and engagement.

Organic Traffic
Summary

Track organic traffic progressions.

Compare how your organic Sessions, Pageviews and engagement rates have changed month over month and year over year.

A historical chart shows how traffic has progressed over time, allowing you to see how trends and seasonality is impacting performance.

Organic
Clicks

Impressions + clicks from Search Console.

Google Search Console tracks the number of “impressions” and unique “Clicks” your website receives. In GSC, the report only shows the last 90 days – our report allows you to collect historical data over time to see progression.

We also built in 2 charts that show clicks from “non-branded” search queries, i.e. commercial keywords only.

eCommerce
Sales

Know your sales from SEO.

If you work with ecommerce websites, this page is clutch. It tells you valuable revenue metrics from organic traffic.

Get a deep understanding of how your SEO is impacting revenue, transactions, conversion rates and average order value (AOV) compared to the previous month and year.

Organic Product
Performance

Deep dive into product performance.

A simple chart that only shows organic traffic to product / category pages cross-walked against product conversion rate.

Other charts show top product pages from organic search with their revenue and engagement data.

Organic Lead
Generation

Get details on your goal conversions.

For lead generation websites (or those tracking “Goals” in Google Analytics), we’ve included a number of dashboards to understand how your organic traffic is impacting conversions.

Get a detailed look at the organic landing pages driving the most conversions on your website.

Local SEO
Performance

Insights for local websites.

Simply add the URL of a “local” landing page on your website and the report will track organic traffic to that page, along with the number of conversions driven. If you have multiple locations, simply copy the page and change locations.

We’ve also integrated data from Google My Business reporting, showing you the number of times you’ve shown up in Google Maps / localized search.

Google Query /
Keywords

Know the EXACT queries driving traffic.

Google Search Console tells you the exact search queries people are using to find your website.

An easy to read chart shows [non branded] queries, average position in the SERPs and Click Through Rate.

Keyword
Visibility

Track the rankings of all keywords.

SEM Rush (or substitute with Ahrefs) tell you all of the keywords a given website is ranking for.

We pull this data into a separate Google Sheets file and push it back to tell us keyword rankings and progressions over time.

Target Page
Visibility

Focus in on key pages.

Not all pages on your site are important for SEO – some pages have more SEO value than others.

This page looks specifically at the progress of key (i.e. “target”) pages on your website. Filter out the crap and understand the performance of impact pages.

Live Links
& Content

Open reporting for links and content.

If you build links and create content for clients, we’ve made it easy to report them.

A simple widget counts the number of live links and content that went live that month. It also links to an external Google Sheets file that lists out the links and live articles.

Open
Format

Add whatever else you want.

If you want to add additional insights, learning from the most, tasks completed, we’ve left you a blank page template to do so.

It’s been mentioned a few times, but this report molds to whatever you want it to.

Get a pulse on overall marketing.

An intuitive dashboard lets you segment your site by traffic source, conversion trends, device and behavior.

Quickly understand how ALL of your traffic impacts conversions and engagement.

Track organic traffic progressions.

Compare how your organic Sessions, Pageviews and engagement rates have changed month over month and year over year.

A historical chart shows how traffic has progressed over time, allowing you to see how trends and seasonality is impacting performance.

Impressions + clicks from Search Console.

Google Search Console tracks the number of “impressions” and unique “Clicks” your website receives. In GSC, the report only shows the last 90 days – our report allows you to collect historical data over time to see progression.

We also built in 2 charts that show clicks from “non-branded” search queries, i.e. commercial keywords only.

Know your sales from SEO.

If you work with ecommerce websites, this page is clutch. It tells you valuable revenue metrics from organic traffic.

Get a deep understanding of how your SEO is impacting revenue, transactions, conversion rates and average order value (AOV) compared to the previous month and year.

Deep dive into product performance.

A simple chart that only shows organic traffic to product / category pages cross-walked against product conversion rate.

Other charts show top product pages from organic search with their revenue and engagement data.

Get details on your goal conversions.

For lead generation websites (or those tracking “Goals” in Google Analytics), we’ve included a number of dashboards to understand how your organic traffic is impacting conversions.

Get a detailed look at the organic landing pages driving the most conversions on your website.

Insights for local websites.

Simply add the URL of a “local” landing page on your website and the report will track organic traffic to that page, along with the number of conversions driven. If you have multiple locations, simply copy the page and change locations.

We’ve also integrated data from Google My Business reporting, showing you the number of times you’ve shown up in Google Maps / localized search.

Know the EXACT queries driving traffic.

Google Search Console tells you the exact search queries people are using to find your website.

An easy to read chart shows [non branded] queries, average position in the SERPs and Click Through Rate.

Track the rankings of all keywords.

SEM Rush (or substitute with Ahrefs) tell you all of the keywords a given website is ranking for.

We pull this data into a separate Google Sheets file and push it back to tell us keyword rankings and progressions over time.

Focus in on key pages.

Not all pages on your site are important for SEO – some pages have more SEO value than others.

This page looks specifically at the progress of key (i.e. “target”) pages on your website. Filter out the crap and understand the performance of impact pages.

Add whatever else you want.

If you want to add additional insights, learning from the most, tasks completed, we’ve left you a blank page template to do so.

It’s been mentioned a few times, but this report molds to whatever you want it to.

Get the Full Reporting Suite.

A simple one time payment will get you lifetime access to our SEO reporting system.

 
Full Reporting Suite
What’s
included?
$99
Keyword tracking report
Google Data Studio report
Step by step tutorials
Access to training platform
  SELECT
PLAN

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