Content marketing = SEO.
You’ve heard that before though, right? Let me explain why.
Here at Webris, we sell content marketing services. Naturally, when people search Google for “content marketing”, we want them to find our website.
The search phrase “content marketing” is crazy competitive. We’re competing against the world’s most powerful marketing sites.
In order to outrank them, we’d need a ton of social shares, on page engagements and high quality backlinks. Why on earth would anyone share, engage and link to our services page?! (unless we paid them to, of course).
They wouldn’t! If you and I both know that, it's safe to believe Google knows that also.
To get those real engagements and links we’d need to create something of incredible value. In other words, to rank in search we’d need a great piece of content.
Hence, content marketing = SEO.
I hate marketing buzzwords.
“Growth hacking”. “Big data”. “Hyperlocal”. The one I hate most?
“Content is king” [shudders in disgust].
It’s the most overused and misunderstood buzzword on the planet. There’s this common misconception that your website needs “fresh” content.
This notion has led business owners to spend millions on content that provides no value to their target audience.
In other words, wasting valuable resources on non valuable content.
Don’t expect a skyrocket in sales because you wrote a good blog post. In fact, content marketing isn’t just about having a good blog on your website.
Honestly, I can’t even begin to tell you how valuable this can be to your business.
It’s highly unlikely that your “buy now” promotions on Instagram, cold calling, purchased email blast, or banner ads drive sales. Online behavior has changed - consumers are empowered.
We live in the [over] information age. Consumers can compare, read reviews and shop around. Great content marketing has your brand present in every channel - organic search, social media, YouTube, Yelp, SlideShare, Reddit - consistently slapping your customer in the face with information they crave.
1st Touchpoint Read a guest post I
wrote on KissMetrics.
2nd Touchpoint Saw a link to our blog Tweeted
out by an industry influencer.
3rd Touchpoint Saw a Google Hangout I did
and loved what I had to say.
Final Touchpoint Checked out our blog and
loved our content - hired!
Look, I don’t like it anymore than you do. Content marketing is a lot of work. But there’s not a damn thing we can do to change the market. The most effective (hands down, by far, without a doubt) way to market your business right now is with great content.
It all starts and ends with great content. Wait, hold on, let me try that again.
It all starts and ends with amazing content. You promote it as hard as you want, but if it sucks, no one is going to care.
In this chapter, I’m going to walk you through a number of content creation tactics and teach you the exact methods we use to consistently crank out content that drives shares, links, traffic and sales.
Hey! Don’t you roll your eyes at me! Data and analytics play a huge role in content marketing.
Content marketing takes a ton of your time and resources to pull off. Keeping a close watch on your data helps to optimize what you’re doing to scale up or down on efforts.
In this chapter, I’m going to walk you through a number of tools, reports and methods we use to track our progession and determine the ROI of our content marketing campaigns.
Yeaahhhhhhhhhh buddy, this chapter is some serious stuff (so much so that I spelled boss, bawse).
This chapter is everything you need to know about promoting your content (down to excrutiating detail).
I broke it down into 3 buckets: owned, earned and paid promotions. Each bucket has dozens of methods that we successfully use to drive a boat load of traffic and a butt load of leads.
We use a ton of different products, software, websites and freelancers to help us with our content marketing.
In order to protect the flow of the content, we left them out of the chaptes.
Instead, we put together a huge list of resources in the final chapter to help you get started and on your way.
My name is Ryan Stewart and I own and operate WEBRIS. I’ve been working in the digital industry for over 8 years and I’ve had the good fortune to work with some awesome clients, helping them solve complex digital problems.
Hey, I get it, there's a lot of digital agencies out there and we all tell you the same thing. Here's what I want you to do - fill out the form below and let's set some time to connect on the phone.
During that call I want you to tell me your business goals and I'll draw you the blueprint to achieve them, right on the phone.
Don't believe me? Put me to the test. Take a moment to fill out the form below and I'll be in touch before the end of the day. Laces Out