Generating new clients by ranking first in Google organic search.
It’s incredibly competitive to get new clients in the family law space.
There’s more and more competitors by the day, and the firms at the top of the market are willing to spend whatever it takes to suppress your law firm from getting leads.
As a family lawyer, there’s no shortage of ways to market your firm: creating video content, social media marketing, radio / TV / billboards, advertising…
They all can work – but there’s one marketing tactic that’s a clear winner for family lawyers: search engine optimization.
You’ve probably SEO before, and it didn’t work – it was slow, expensive and didn’t produce meaningful results.
SEO is in constant flux – if you (or your agency) are not on top of the changes, you’re guaranteed to fail.
But if you deploy the strategy, you can double, triple, or even quadruple your leads, guaranteed.
We’ve helped family law firms rank higher in Google for over 10 years.
Our approach to SEO drives results because we focus on multiple parts of Google (aka a “blended” approach).
For example, when you search for “divorce attorney near me” you will see multiple types of results:
Most family law SEO approaches fail to get results because their strategy is only focused on one pocket of search engines. If you don’t focus on optimizing for all of Google, then you won’t cast a wide enough net to get attention.
In order to get results that end up in leads, you need to optimize your website to show up in all areas of Google.
Our “Blended” strategy targets multiple areas of Google (local, content, ads), which is the only way to pick up rankings that lead to actual business results.
As a family lawyer, you’re used to getting overpromised and under-delivered when it comes to SEO.
Here are a few case studies from recent law firm clients who are getting more leads because of our SEO services.
Gumprecht Law
Chambers Law
Out of all the lead generation tactics at your disposal, SEO is by far the most impactful for family law firms.
There’s nothing more powerful thank ranking on top of Google when prospective clients are seeking your services.
While Local Service Ads and Google Ads appear at the top of the Search Engine Results Page (SERP), many individuals today recognize these as paid placements and often choose to bypass the ads section in favor of what they perceive as the most reliable, unbiased, and earned spots – namely, the organic results.
Our “blended” search strategy is crafted to enhance your visibility and rankings within your local market.
Many agencies fall short in delivering outcomes due to their narrow focus on limited sections of the search engine result pages. In contrast, we seize every available opportunity to ensure your law firm attracts high-quality leads:
Google prioritizes ranking websites that are straightforward and user-friendly, highlighting the importance of your website’s technical aspects being finely tuned. Here are several key areas we assess and optimize for you:
To achieve a ranking within the local “Maps pack,” specific additional optimizations are required:
Each campaign kicks off with our proprietary Website Quality Audit. This comprehensive review provides us with crucial insights regarding the current state of your website’s content, identifies areas with the greatest potential, and highlights any quality concerns or errors that need to be rectified.
Leveraging this analysis, our team undertakes the following tasks:
Links are crucial in SEO, acting as an endorsement from other sites regarding your credibility and reliability, which significantly influences your ranking within search engine algorithms.
In the context of local SEO, our strategy is to secure high-quality, locally relevant links that demonstrate to search engines the strong connection and significance of your business within the local community.
For optimizing local SEO, the most beneficial links are those from respected local businesses, pertinent websites, community and industry-specific directories, local news outlets, and also from local chambers of commerce or specialized associations.
The principle is straightforward: without links, your website will struggle to rank for your target keywords. However, it’s important to note that not all links are beneficial; some can do more harm than good.
Therefore, our approach is to focus on acquiring only those high-quality, impactful links that will significantly enhance your rankings.
In contrast to conventional Ads (PPC), which charge per click, Local Services Ads (LSAs) operate on a pay-per-lead basis, meaning you only incur costs for ads that result in direct engagement, such as calls or text messages.
These advertisements are positioned at the top of Google search results, offering unparalleled visibility. Additionally, earning the Google Guarantee badge, which is given to businesses that pass Google’s thorough screening and qualification checks, significantly boosts trust and assurance among prospective clients.
To achieve success with LSAs, it is crucial to uphold a stellar reputation via positive reviews, quick response times, and by keeping your business credentials up to date.
As a part of our SEO offerings, we assist our clients in getting verified and setting up their LSAs account at no extra charge.
Our SEO services are second to none, and because of that, we often turn away more leads than we accept.
We only take on a handful of new clients per month to ensure our services drive the results needed to make your law firm more money.
Our services are a great fit if you…
✔️ Are the CEO/Founder/executive of a family law / divorce law firm
✔️ Are currently doing more than $1m in revenue
✔️ Are willing to invest at least $4,000/month into lead generation and SEO services
✔️ Have a dedicated intake team and / or someone to answer the phones 24/7
✔️ Have a growth mindset and want to build a bigger law firm
✔️ Are committed to helping your clients get results
If that sounds like you, we’d love to have a conversation with you to see how we can help you generate more leads with SEO.
→ Book your free consultation here
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In the highly competitive realm of family and divorce law, our approach is customized to both the unique aspects of each market and the specific needs of our clients. SEO operates on a principle of zero sum, meaning our real competition isn't Google, but rather other law firms vying for the same visibility. By understanding our position in relation to our competitors, we are able to devise a strategic action plan that clearly outlines the steps towards achieving success.
The advantage of partnering with an agency focused on family law SEO is that we possess all the necessary data to make an immediate impact from day one. Our entire operational framework is designed specifically for the legal sector. Typically, our clients begin to notice an increase in traffic and leads within 30 to 60 days of initiating their collaboration with us.
Our services were developed specifically for the busy attorney, recognizing that your time is precious and better utilized managing your law firm rather than delving into spreadsheets. Beyond our initial kickoff meeting, where we gather all necessary details about your practice upfront, your involvement is kept to a minimum. We provide monthly updates and offer the flexibility for you to schedule a virtual meeting whenever it suits you.
SEO and PPC both serve as potent strategies for client acquisition, yet for many law firms, SEO proves to be the more practical choice, especially given the steep expenses associated with PPC in the personal injury domain. The cost per lead for PPC can range from $500 to $1,500, potentially accumulating to a bill exceeding $20,000 by month's end. Generally, we suggest opting for SEO if you have to choose between the two. Nonetheless, our goal is to enable your firm to confidently allocate resources to both strategies.