Ranking Hack #1 - Video Content
The first area that people fail is the videos they're creating.
YouTube isn't a shopping website. You can't make purchases in the platform. Why would you create sales videos?
It's perfectly fine to use YouTube to host your videos, but people don't give a shit about your new product.
YouTuber's are seeking content to help them solve problems, learn skills, watch cat videos and waste time. In order to get that automated steam of views, focus your content accordingly.
Here are some perfect examples:
- Tutorial videos (setting up Analytics Goals or Events)
- How-to videos (how to rank your ebook in Amazon)
- Review videos (product reviews, business reviews, etc)
Don't believe me? Go to Google and search for content related to what I listed above - you'll see YouTube videos show up in the search results. This is validation that Google believes videos are the best way to answer that search query.
I know what you're thinking: "I run a pet shop - I can't create video content like that".
As a business owner, you have intimate knowledge of your industry. Don't hold back - share!