7 Ways Law Firms Should Be Leveraging AI

About the author

Ryan Stewart

15+ years of marketing experience in the legal space. I love helping law firms solve complex lead generation problems with simple, scalable solutions.

There’s no denying it—the AI revolution is upon us, reshaping the legal landscape at lightning speed.

From research and drafting to client communications, it’s revolutionizing how lawyers operate.

But the real question is, is your law firm ready to embrace this transformation?

This isn’t just about working more efficiently. AI is changing the game by providing easier access to basic legal services. Nowadays, people don’t necessarily need attorneys for simple documents. AI-powered apps can whip up a will or lease agreement in minutes!

ai and law firms

But hold on, don’t panic just yet. AI isn’t the big bad automator that’s here to replace lawyers. When used effectively, it becomes an incredible asset…

Which is exactly why we wrote this guide. In it, you’ll discover:

  • How AI is already changing the game for legal professionals
  • The biggest opportunities to leverage AI in key practice areas
  • Proven tips to implement AI the right way at your firm
  • Why the best firms will combine AI and expert lawyers to dominate
  • How AI will ultimately augment (not replace) attorneys
  • Key ethical risks to monitor as AI advances
  • How to future-proof your career in the dawning AI era

By the end, you will have a crystal clear view of AI’s emerging legal applications – and a game plan to make this powerful technology your competitive advantage.

Let’s dive in.

 

Check out our videos for deeper insights, or tune in to our Podcast for legal marketing insights on the go.

 

AI for law firms is here – ready or not

Consider this: according to recent studies, nearly half (44%) of routine legal tasks can and will be automated in the near future. AI is stepping in to take over tedious and repetitive duties, allowing lawyers to concentrate on complex, high-value cases.

This isn’t just theory. AI is already making an impact on the legal industry today. Lex Machina, for example, uses AI to provide attorneys with comprehensive insights into their clients’ litigation histories. Kira Systems, another pioneering AI-driven platform, quickly scans contracts and extracts key data points with greater accuracy than any human lawyer could manage in the same amount of time.

ai use cases for legal industry

While some express concern about the potential of AI to eliminate legal jobs, the expert consensus is clear:

AI is here to enhance, not replace, the work of legal professionals for the foreseeable future.

Firms that strategically embrace AI today are positioning themselves for a significant competitive advantage. On the other hand, those who remain skeptical of AI’s potential find themselves at risk of falling behind as the technology continues to advance.

 

How AI is being used in the legal industry right now

AI is transforming major facets of legal work through machine learning and natural language processing. Let’s examine some top applications:

 

1. Accelerating Legal Research

Formerly, research required manual digging through endless law books and cases. With AI, you can now analyze millions of legal documents in seconds using natural language queries.

For instance, Westlaw reviews volumes of laws, regulations, and cases to surface the most relevant sources instantly. This allows rapidly developing expertise in new practice areas.

Advanced platforms like Casetext even provide citations, key passages, and relevancy rankings without reading each case yourself. AI digests the nitty gritty details so you focus on strategy.

Image6

 

2. Streamlining Document Management

Organizing volumes of firm documents is a major chore without digital tools. AI solutions automatically classify contracts, briefs, and other files using optical character recognition, tagging, and profiling. This makes searching and retrieving documents drastically faster.

Integrations with practice management platforms like NetDocuments enable one-stop document handling. You can manage files and update matter details without toggling between systems.

Image3

 

3. Expediting Document Drafting

Drafting legal briefs, contracts, and other documents demands extensive time attorneys could better leverage elsewhere. AI drafting tools like Casetext allow simply inputting key details to receive AI-generated initial drafts. This provides a huge headstart versus writing from scratch.

Programs like Kira also optimize document quality during drafting. They automatically check for errors, find areas needing citations, ensure formatting consistency, and more. This boosts precision while increasing efficiency.

Image1

 

4. Reviewing Contracts Faster

Line-by-line contract review chews excessive hours lawyers could allocate to more valuable tasks. AI contract review tools alleviate this pain point through machine learning.

Platforms like LawGeex rapidly analyze clauses to approve, highlight, or flag provisions based on custom rules. This simplifies approvals while reducing human review time.

Some even compare new contracts with standard templates to detect unusual terms or missing info, further optimizing workflows.

Image2

 

5. Accelerating Due Diligence

AI automation assists with rapid document-heavy due diligence. Solutions like Dilitrust can quickly digest data to surface only the most relevant documents.

Instead of reviewing every page manually, you can have technology pinpoint the vital information. AI summarization also provides the essence of lengthy documents in seconds. You focus time on high-value analysis rather than tedious reading.

Image4

 

6. Boosting Litigation Strategy

Before bringing a case, assessing the merits and probability of success is critical. AI litigation analytics tools like Premonition review millions of court dockets and outcomes to enhance these strategic decisions.

For instance, the technology can identify your strongest arguments by examining similar successful cases. Understanding win rates, settlement amounts, and more allows developing data-backed litigation strategies.

Image5

 

7. Optimizing Client Interactions

AI opens the door to prompt, accurate assistance to clients 24/7. Virtual legal assistants and chatbots act as always-available help desks. They intake new clients, schedule consultations, and answer common legal questions to boost satisfaction.

Smart programs also analyze past interactions and documents to suggest communication improvements. For example, software can scan emails and propose ideal tone-perfect responses to strengthen client relationships.

Advanced tools, like GPT-powered chatbot Algomo, can even have natural, relationship-building conversations just like a human assistant. This makes interactions meaningful rather than robotic.

 

Real-World AI Tools To Enhance Your Practice

With so many AI solutions emerging for legal work, it can be overwhelming to identify the right tools for your firm. To simplify your search, we’ve highlighted some of the top real-world AI platforms making an impact on legal practices today:

Tool Name Key Features How It Works
Westlaw Legal research, AI-enhanced reports, data-driven insights Uses natural language processing to answer questions around likely outcomes
Casetext Legal research, case analysis, brief automation Offers a feature called ‘CARA’ for automated research assistance
NetDocuments Document management, email management, collaboration tools Cloud-based, focuses on security and compliance
Kira Systems Contract analysis, due diligence, lease abstraction Uses machine learning for document review
LawGeex Contract review automation, Digital playbook, Analytics Uses patented AI technology for contract review
DiliTrust Board portal, entities management, contract management Offers a unified suite for legal and corporate governance
Premonition Legal analytics, risk and underwriting, court data Focuses on litigation database and lawyer win rates

 

Evaluating tools like these allows identifying where you can achieve the biggest impact based on your firm’s specific needs and pain points.

 

Tailored AI Applications by Practice Area

AI use cases vary across legal disciplines. For example, AI-driven contract review and analysis can reduce workloads significantly in corporate law. In contrast, criminal defense attorneys are using AI-powered facial recognition to identify suspects more accurately and quickly.

Here is a list of top AI applications for different types of legal teams:

Immigration Law

  • Analyze immigration documents and extract key fields
  • Automate generation of routine petitions and applications
  • Review documents and flag any errors for attorneys
  • Provide 24/7 responses to common client inquiries

Personal Injury

  • Review case documents and records to identify relevant details
  • Predict case outcomes through analysis of verdicts and settlements
  • Identify the best arguments by reviewing similar successful cases
  • Draft customized demand letters and legal documents

Criminal Defense

  • Scan through hours of surveillance footage to pinpoint vital evidence
  • Rapidly search volumes of case law to find on-point precedents
  • Identify weaknesses in the prosecution’s arguments
  • Create summaries of trial transcripts for attorneys

Family Law

  • Analyze asset and income records to provide recommendations for division
  • Automate document creation for divorce proceedings
  • Use speech recognition to speed up drafting during client meetings
  • Deploy chatbots to handle intake questions and scheduling

The key is determining which capabilities bring the most value to your specific practice. By understanding both your needs and the available technology, you can create an effective strategy for incorporation.

 

Ethical Considerations for Responsible AI Usage

Like any powerful technology, applying AI in law raises important ethical questions. We advise our clients to remain vigilant around:

 

1. Data Privacy and Security

Robust data flows are essential for AI. This often includes clients’ sensitive information. Ensuring privacy and security is paramount.

Closely vet any third-party AI providers on their data practices before adoption. Be transparent with clients on if and how AI systems use their information. Seek informed consent regularly.

Bias and Discrimination

If training data contains biases, AI algorithms inherit and amplify them. Continually monitoring systems for discrimination is crucial.

Research revealed some AI facial recognition tools had higher error rates for women and minorities. While unintentional, this highlights the need for ongoing bias checks in AI tools.

Accountability and Liability

If an AI platform errs causing client damage, legal responsibility remains ambiguous. Laws lag behind AI’s emergence.

Until more guidance exists, disclose AI usage proactively with clients and retain accountability in contracts. While AI aids your work, human attorneys still bear ultimate responsibility for client outcomes.

With proper ethics frameworks in place, AI becomes a force for good expanding legal access. But blind adoption without continual scrutiny risks consequences down the road.

 

2. AI + Human Collaboration

AI excels at certain narrow applications, while human lawyers maintain superior general intelligence and reasoning ability.

True legal work extends far beyond inputs and outputs. It requires skills like critical thinking, problem-solving, empathy, and strategic communication no algorithm can fully replicate.

The most successful firms embrace AI as a tool that complements in-house talent rather than competing with it. With the right integration, AI can absorb tedious tasks, leaving more time for high-value work only uniquely human skills can accomplish

 

3. Seizing Your AI Opportunity – Where To Begin

Once you recognize AI’s transformative potential, the next step is charting a course to effectively leverage it within your firm. However, implementing any new technology requires careful planning and execution. Which is why you should…

Start Small, Think Big

Avoid a full-scale AI overhaul right away. Identify contained workflows like research and contract review to pilot AI on first. Let your team get comfortable gradually.

But simultaneously, develop a long-term AI strategy. Assess future objectives, talent readiness, optimal data pipelines, and ethical frameworks. This allows smoothly scaling AI across your practice over time.

Focus on Client Experience

Evaluate AI through the lens of exceeding client expectations. Will it improve communication responsiveness? Provide more valuable insights? Deliver work product faster? Place client impact first.

Monitor Performance

Track quantifiable metrics like time and cost savings, client satisfaction, profitability boosts, and usage rates. This data proves ROI and reveals where AI maximizes impact. Double down on what works.

Combine AI with Specialized Expertise

Capitalize on AI efficiency gains to devote more human talent to specialized practice areas and complex tasks. This one-two punch showcases your firm’s distinct value.

Done right, AI fortifies the differentiators that set expert attorneys apart. It eliminates the busy work obstructing your team’s true capabilities. This hybrid approach drives immense quality and productivity gains.

 

The Outlook for Lawyers in the AI Era Is Bright

While AI is already improving legal work, we are still just scratching the surface of possible applications.

Ongoing advances in natural language processing will enable more intuitive legal research and assistance. Widespread adoption of smart contracts and blockchain will continue automating transactional work.

Eventually, expert prediction systems may be able to complement human lawyers on certain tasks. But true legal reasoning remains outside current AI’s grasp.

Rather than full automation, the biggest progress will come through combining AI capabilities with experienced attorneys’ skills and oversight. This human-machine synthesis will shape law’s future.

The message is clear: AI is not replacing lawyers. When treated thoughtfully, AI will profoundly augment lawyers’ capabilities for the better. The future looks bright for attorneys embracing this new collaborative approach.

 

Equip Your Law Firm for AI Success

Hopefully this guide has revealed a clear path to seize AI’s benefits while proactively addressing risks. With the right strategy, AI can become an incredible asset empowering your firm’s success.

Our team keeps a finger on the pulse of AI innovation. We craft tailored marketing strategies using the latest technologies to match each firm’s priorities and culture.

Book a free consultation to discuss your firm’s unique needs.

Your Website Is Losing Money!

Find out how many leads your website SHOULD be getting through our Traffic Projection Analysis.

FIND OUT MORE

Is Your Website Costing You Clients?

Is Your Website Costing You Clients?

Find out how many new cases your website SHOULD be getting through our Traffic Projection Analysis.

A data driven analysis that accurately forecasts how much traffic (and cases) your website should be getting from Google each month.

BOOK MY ANALYSIS