SEO Services For Miami Based Law Firms

As a Miami based law firm, you operate in one of the most competitive legal markets in the country.

If you drive down I95, you will bombarded by advertisements from the nation’s largest law firms. You’re competing against law firms willing to spend millions of dollars each month to get leads.

While there are a number of ways your law firm can get more clients (video, social media, billboards, etc) there’s only one marketing tactic that reigns king:

Search engine optimization.

You’ve probably tried SEO before, and it likely didn’t work.

Search engine optimization changes almost daily – if your law firm (or your agency) are not on top of these changes, you will fail.

But if you modernize your strategy, you can double, triple, or even quadruple your inbound leads, guaranteed.

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Miami’s Top Rated SEO Agency

For 10+ years, WEBRIS has been helping South Florida law firms rank higher in Google with SEO. A quick Google of “WEBRIS” will turn back dozens of 5 star reviews from clients, as well as videos, books and speaking engagements from our highly sought after staff.

We’ve experienced success because of our different approach to SE), which focuses on multiple parts of Google (aka a “blended” approach).

For example, search for “personal injury attorney Miami”.

You will see a number of “products” show up:

• Local Service Ads (LSAs)
• Google Ads (PPC)
• Google Maps Pack (local)
• Traditional SEO results

Most lawyers struggle to get visibility because they’re only focused on one area of Google.

To get results, your firm need to show up in multiple areas of Google.

Our “Blended” strategy targets both paid and organic opportunities, which can effectively optimize not just to drive leads but high-value cases.

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The “Blended” Search Strategy For Miami-Based Attorneys

Our “blended” approach to SEO is tailored to enhance visibility and rankings for attorneys in the Miami area.

Many agencies don’t deliver because they only target a few aspects of the search engine results pages (SERPs). We, however, seize every opportunity to ensure your firm attracts quality leads through comprehensive efforts.

1. Technical Optimizations

Google prioritizes websites that are user-friendly and technically sound. We focus on key areas to optimize your site, including:

• Website Speed: We ensure fast loading times by optimizing images, utilizing browser caching, and refining code, enhancing both user experience and search rankings.
• Mobile Responsiveness: Given the dominance of mobile browsing, we ensure your site is fully responsive. Google’s mobile-first indexing means the mobile version of your site is crucial for your rankings.
• Structured and Clean Code: Organized HTML and CSS facilitate easier crawling by search engines. Proper use of headings and semantic HTML is key.
• Structured Data Markup: This helps search engines provide more informative results, utilizing schema markup to enhance your listings with reviews, events, and more.
• Fixing Broken Links and Redirects: We minimize broken links and use 301 redirects effectively to maintain link equity and signal a well-maintained site.
• Optimized Page Titles and Meta Descriptions: These elements are vital for SERPs, reflecting your page content accurately and incorporating main keywords.

 

2. Local SEO Optimizations

For prominent placement in local search results, including the “Maps pack,” we implement:

• Google Business Profile (GBP) Optimization: We claim and optimize your listing for consistency in your business name, address, and phone number (NAP), add detailed descriptions, operating hours, and photos.
• Local Business Schema Markup: Enhancing your site with structured data for local business, including your location and contact information.
• Online Reviews and Ratings Management: Encouraging and managing reviews on your GBP and other platforms enhances visibility and attractiveness to potential clients.
• Local Link Building: We secure backlinks from reputable local businesses and directories to bolster your local SEO presence.
• Localized Content Creation: Developing content relevant to the Miami community, such as local events, news, or activities, establishes your firm as an active community member.

 

3. Content Strategy and Publishing

Content is a cornerstone to rank in Google because it gives you assets to rank for a wide range of keyword searches. Our content process is in depth and exhaustive, making sure no stone is unturned when optimizing your website’s footprint.

• Keyword Research: We identify relevant keywords specific to the legal services you offer in Miami and the surrounding areas.
• On-page Optimization: We review and enhance existing site content, including meta tags, headings, and structured data, based on our audit findings.
• Content Research: It’s important the content on your website is legally accurate and up to date. We have a team of legal researchers who cross checks every piece of data before submitting to you for approval.
• Content Writing: We develop additional content pages to cover all relevant practice areas, supporting information, and blog posts, ensuring full SEO coverage.
• Content Publishing: Our team handles the publishing, formatting and management of content on your website for you.

 

4. Link Acquisition

Links play a pivotal role in SEO as they serve as a “vote” from external websites to your legitimacy and trustworthiness, which is a big ranking factor in search engine algorithms.

For local SEO, we emphasize acquiring high-quality, locally relevant links that signal to search engines your business’s strong ties and prominence to the local community.

The best types of links for local SEO are those from well-regarded local businesses, relevant websites, community and industry-related directories, and local news sites, as well as from local chambers of commerce or industry-specific associations.

It’s simple: without links, your site will not rank for your most coveted keywords. That said, all links are not created equal and some links can actually hurt more than help.

That’s why we focus on acquiring only the most high-quality and impactful links that will move the needle in terms of rankings.

 

5. Local Service Ads (LSAs)

LSAs offer a pay-per-lead ad model, appearing at the top of Google search results. We assist in setting up and optimizing your LSAs for maximum efficiency, ensuring you benefit from the Google Guarantee badge and gain the trust of potential clients.

By integrating these strategies, we aim to not just improve your online visibility but to ensure your Miami-based law firm stands out in a competitive market, driving quality leads and fostering growth.

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10+ Years Of Helping Miami Based Lawyers Grow

Our team of SEO consultants has a combined 50+ years of experience working with law firms and getting you more traffic, leads and clients. There’s 3 key benefits of partnering with our agency:

1. Generate FREE inbound traffic and leads (that grows over time). While Google Ads are great, the cost to run PPC Ads in Miami is extremely expensive that requires a significant ongoing investment. SEO on the other hand, offers a cost-effective strategy for driving traffic without the continual expense. Investing in SEO may require upfront resources to achieve top rankings on Google, but once there, you benefit from continuous, free traffic and leads around the clock.

2. Dominate the local Miami market. You don’t have to venture out far, there’s plenty of money to be made in the Miami market alone. Our SEO strategy focused on local keywords that will have you getting in front of local clients in real time. We focus our efforts on your Google Business Profile to get you ranking first in Google’s Maps Pack. Our goal is to make you “that law firm” in Miami and South Florida.

3. Generate a positive ROI on your marketing investment. Our number one goal isn’t to rank in first in Google or generate leads, it’s to generate new clients for your law firm…PROFITABLY. We understand the large up front investment it takes to rank in Miami, our number one priority is making sure we get you a positive return on your investment.

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Book Your Free Consultation

Does your law firm need help with your digital marketing and SEO? Book a free consultation with a WEBRIS legal SEO consultant to find out what’s holding your website back from more traffic, leads and cases.

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