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SEO Services For Criminal Defense Law Firms

Generating inbound leads for Criminal Defense Law Firms by ranking first in Google's organic listings.

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You’re a criminal defense and DUI lawyer. Your clients are going through one of the worst experiences of their lives. They’re confused, scared, and their future hangs in the balance.

They need your guidance – but in a sea of attorneys all making the same promises, how do they find you?

It all comes down to one key strategy: Google.

Think about it. When someone gets arrested, what’s the first thing they do (after posting bail, of course)?

They grab their phone and search for a way out of this nightmare. They’re not scouring billboards or listening for radio ads – they’re desperately typing “criminal defense lawyer near me” into Google, praying for a lifeline.

dui lawyer keyword searchesThere are tens of thousands of people searching Google for your criminal defense services every month…

If you’re not on that first page of results, you might as well not exist. But if you can claim those top spots? You become their beacon of hope in the darkness.

And that’s where SEO comes in.

Now, I know what you’re thinking. “I’ve tried SEO before. It was a waste of money.” Or perhaps you worked with a company that promised the world but left you stuck.

Slow results, big bills, and a small number of leads that hardly made it worth it — sound about right?

Here’s the thing, though: SEO isn’t the issue. Out-of-date, misguided SEO strategies are.

The rules have changed, and if you’re not keeping up, you’re falling behind.

But what if we told you there’s a better way to do it?

A modern, multi-part SEO approach that doesn’t just put you on the map, but puts you at the very top?

How We Can Help Your Criminal Defense Law Firm

When it comes to generating leads for criminal defense lawyers, no tactic packs a bigger punch than SEO.

Nothing is more potent than holding the top spot on Google when potential clients are actively seeking your services.

While Local Service Ads and Google Ads may sit at the very top of the search results, today’s savvy users often recognize these as paid placements. Many will intentionally skip the ads and navigate to the organic results, which they view as more trustworthy, impartial, and earned.

  • Drive more traffic and leads (that snowball over time) — Google Ads can be a major traffic driver, but DUI specific related keywords come with a hefty price tag. You need to keep shelling out cash month after month to maintain lead volume. SEO traffic, on the other hand, is essentially free. Of course, reaching Google’s summit requires investing in the right strategies. But once you’ve claimed that top spot, Google acts as a 24/7 lead generation machine at no extra cost.
  • Build trust and authority in your market — Users generally perceive Google’s organic results as more credible and authentic, since they can’t be bought. Your Google Business Profile bolsters your firm’s legitimacy by showcasing reviews, photos, and operating hours. Potential clients can call or message you directly from the search results without even visiting your site.
  • Achieve a positive ROI on your total investment — SEO for criminal defense attorneys is ultra-competitive, but it’s more cost-effective than pay-per-click (PPC) advertising in the long run. Deep-pocketed firms can inflate the cost of ads. With SEO, you don’t need to outspend bigger players — you just need to outsmart them. We frequently see top-ranking pages with thin content, zero backlinks, and no recent updates. That’s your chance to leapfrog the competition.

Inside Our Blended SEO Framework

Our “blended” search strategy is engineered to maximize your visibility and rankings in your local market.
Most agencies flop because they hyper-focus on a couple of elements within the search results. We leave no stone unturned in ensuring your criminal defense law firm rakes in high-quality leads:

Technical SEO & On-Site Optimizations

Google prioritizes sites that are user-friendly and easy to grasp — meaning your technical SEO needs to be on point. Here are some of the key areas we’ll audit and optimize:

  • Page Load Speed: Blazing-fast load times are critical for UX and can influence rankings. Compressing images, leveraging browser caching, and trimming code can accelerate your site.
  • Mobile-Friendliness: A mobile-responsive site is non-negotiable in our smartphone-driven world. Google now uses mobile-first indexing, so your mobile site is what matters most.
  • Structured Code: Clean, logical HTML and CSS help search engines efficiently crawl and understand your site. Utilizing proper heading tags (H1, H2, etc.) and semantic HTML can also improve your site’s accessibility.
  • Schema Markup: Also known as structured data, schema markup is code that provides search engines with more context about your content. It can enhance your listings with reviews, FAQs, and more.
  • Broken Links & Redirects: Too many broken links signal a neglected site. Appropriate use of 301 redirects passes link equity to new URLs.
  • Page Titles & Meta Descriptions: Unique, keyword-optimized titles and meta descriptions are crucial, as they appear in the search results and shape click-through rates.

Local SEO

Snagging a spot in the local maps pack requires some additional optimizations:

  • Google Business Profile (GBP) Optimization: Claim and optimize your GBP listing with accurate NAP (name, address, phone number) info, categories, description, hours, and photos.
  • Local Business Schema: Structured data markup helps search engines understand your business’s local relevance, like your physical location and contact details.
  • Online Reviews & Ratings: Encourage clients to leave reviews on your GBP and other relevant sites. Respond to all reviews, positive and negative.
  • Local Link Building: Earning links from local businesses, directories, and events fortifies your local authority in Google’s eyes.
  • Localized Content: Craft content tailored to your local market, like blog posts about local criminal defense laws or news. Establish your firm as a fixture in the community.

local seo maps pack ranking for attorneys

The Google “Maps Pack” drives over 50% of phone calls for our clients. If you rank here, you will print money!

Content Creation & Optimization

Every campaign begins with our proprietary Website Quality Audit. This deep-dive reveals your website’s content strengths, weaknesses, and opportunities through an SEO lens.

Equipped with these insights, our team gets to work:

  • Keyword Research: We maintain an extensive database of criminal defense lawyer keywords. We just need to know what types of cases you want and where you practice.
  • On-Page Optimization: We take stock of all existing pages and then update the meta tags, headings, copy, and schema markup of the most important ones.
  • Content Gap Analysis: After optimizing your current pages, we identify any missing content needed to dominate the search results and create it from scratch. This includes practice area pages, blog posts, and more.

Link Acquisition

Links are the backbone of SEO. Each link to your site acts as a “vote” of trust and authority, which heavily influences rankings.

For local SEO, we focus on earning high-quality, relevant links from local businesses and organizations. This tells Google that you’re a prominent player in your local market.

The most potent local links come from well-regarded local businesses, relevant directories, news sites, and industry associations like your local bar association.

Here’s the bottom line: you won’t rank for high-value keywords without links. That said, some links can do more harm than good.

Our link building philosophy is quality over quantity. We pursue the most authoritative, move-the-needle links.

Local Service Ads (LSAs)

Unlike traditional PPC ads, you only pay for LSAs when they generate a lead (a call or text message).

These ads are showcased at the very top of the search results. If you pass Google’s screening and earn the “Google Guarantee” badge, it’s a huge credibility booster for prospective clients.

To thrive with LSAs, you need a steady stream of glowing reviews, rapid response times, and up-to-date business info.

As part of our SEO services, we help clients get verified and set up their LSA accounts completely free of charge.

Google Local Maps Pack for Law Firms

Local Service Ads will have you on top of Google searches overnight.

Are We a Match For Your Criminal Defense Law Firm?

Our SEO services are truly unmatched, and we’re particular about the clients we choose to work with. We often find ourselves turning down more potential clients than we take on.

To ensure we can deliver jaw-dropping results, we cap our new client intake at a handful per month.

We’re an ideal fit if you:

✔️ Are the founder, managing partner, or key decision-maker at a criminal defense law firm
✔️ Generate a minimum of $1M in annual revenue
✔️ Are prepared to allocate at least $6,000/month to SEO
✔️ Have a dedicated intake team or 24/7 call answering service
✔️ Possess a growth-oriented mindset and aspire to scale your firm
✔️ Are fervently committed to securing the best possible outcomes for your clients

If you check those boxes, let’s explore how we can turbocharge your lead generation with SEO.

Book your free consultation here

Frequently Asked Questions

  • Can you really rank a criminal defense firm's website?

    While SEO for criminal defense lawyers is generally competitive across all markets, we tailor our strategies around the nuances of each market and our clients. SEO is a zero sum game. You're not competing against Google; you're competing against other criminal defense law firms. Once we know were we stand relative to the competition, we can create an action plan with a clear path to success.

  • How long does it take to see results?

    The beauty about working with an agency that specializing in criminal defense attorney SEO is we have all of the data that we need to hit the ground running on day one. We have build our entire operational system exclusively around the legal industry. Most of our clients see results in terms of more traffic and leads within 30-60 days of starting with us.

  • How involved will I need to be?

    We created our services with the busy attorney in mind. We know that your time is valuable and better spent running your law firm than buried in spreadsheets. Other than our initial kickoff call where we get all of the information about your practice that we need upfront, there is minimal effort required on your part. We report to you on a monthly basis and you can set up a virtual meeting at anytime.

  • How much do your services cost?

    Our price depends on the scope of work needed to get your website results, but our starting price is $5,000/month. Based on our average results, our prices make partnering with us a no-brainer. Book a call to find out exactly how much the investment is for your business.

  • Is SEO better than PPC?

    Both SEO and PPC are effective client acquisition strategies; however, SEO is a lot more feasible for most law firms due to the high cost of PPC in the DUI space. PPC can cost between $500-$1,500 per lead which can quickly leave you with a $20k plus bill at the end of the month. In most cases, we recommend SEO over PPC, if you had to choose one. However, our objective is to get you to the point where you can comfortably invest in both.

  • What practice areas does this work for?

    Within the scope of criminal defense, there are a number of practice areas. BUI, DUI, sex crimes, white collar crimes, sexual assault, stalking and more. Our SEO services works for all areas of criminal defense.


Most Legal Marketing Agencies Are Full Of 💩.

They're focused on "traffic", we are solely focused on generating new cases.

Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.

I’ve worked with law firms for almost a decade, I know what you care about.

Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.

From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big cases.