As a bankruptcy attorney, you’re in the business of second chances.
Your clients come to you at their lowest point, drowning in debt and desperate for a way out. They’re not just looking for a legal solution – they’re looking for hope, for a fresh start.
But in order to be their lifeline, they need to find you first. And in the crowded online marketplace of bankruptcy law firms, that’s easier said than done.
You’ve probably tried your hand at various marketing strategies. Maybe you’ve run some Facebook ads, started a blog, or even dipped your toe into the world of SEO. But if you’re like most bankruptcy attorneys, you haven’t seen the flood of new clients you were hoping for.
Here’s the hard truth: In today’s digital age, if you’re not showing up on the first page of Google for key searches like “bankruptcy lawyer [your city]”, you’re essentially invisible. You could be the best bankruptcy attorney in the state, but if potential clients can’t find you online, they’ll never know.
But here’s the good news: It is possible to climb to the top of Google and stay there. It is possible to consistently attract your ideal clients and grow your firm. And we can show you how.
The “Blended” SEO Strategy for Bankruptcy Attorneys
At WEBRIS, we’ve been helping bankruptcy firms rank higher in Google for over a decade. Our “blended” approach to SEO is what drives real, measurable results.
We don’t just focus on one part of the search engine results page (SERP). Instead, we optimize for multiple areas, casting a wide net to capture attention from every angle.
Most bankruptcy SEO strategies fail because they only target one of these sections. But if you want to see meaningful impact, you need to show up everywhere.
Our “blended” strategy optimizes for local listings, organic content, ads, and more – giving you the best chance of being seen by your ideal clients.
How We Can Help Your Bankruptcy Law Firm
When it comes to generating new business for bankruptcy firms, SEO is hands-down the most powerful tool at your disposal. There’s simply no substitute for showing up at the top of Google when potential clients are searching for your services.
Sure, Local Service Ads and Google Ads might appear first, but savvy consumers today know those are paid placements. More often than not, they’ll skip right past the ads and focus on what they perceive as the most trustworthy, unbiased results: the organic listings.
Here are just a few of the key benefits our SEO services can provide for your bankruptcy firm:
- More Traffic and Leads (That Grow Over Time): Google Ads can certainly drive traffic, but the costs for bankruptcy-related keywords can be high – and you have to keep paying month after month to maintain that flow of leads. With SEO, you’re investing in traffic sources that you don’t have to directly pay for. Once you’ve earned those coveted top spots, Google is essentially giving you free advertising 24/7.
- Build Trust and Authority in Your Market: As mentioned, organic rankings are generally viewed as more authentic and trustworthy than paid ads. The Google Business Profile section, in particular, legitimizes your firm by showcasing reviews, photos, and key business info – making it easy for prospects to get in touch directly from the SERP.
- Positive ROI on Your Investment: While SEO is undoubtedly competitive, it’s more cost-effective long-term than pay-per-click advertising. The big bankruptcy firms might have massive budgets for Google Ads, but with a smart SEO strategy, you don’t have to outspend them to outrank them. We often see situations where the top organic results lack quality content, backlinks, and updates – creating opportunities for firms like yours to capitalize.
How Our Blended Approach Works
Our “blended” search strategy is engineered to maximize your visibility and rankings in your local market – because that’s where the most relevant bankruptcy leads are going to come from.
Most SEO agencies fail to deliver because they only focus on a small slice of the search engine results pages. We take an all-encompassing approach, seizing every opportunity to drive more traffic and leads to your bankruptcy firm.
Technical Website Audit and Optimizations
Google wants to rank websites that are easy for users (and its crawler) to navigate and understand. As such, we start with a comprehensive audit of your site’s technical underpinnings, fixing any issues that could be holding you back:
- Website Speed: Load times are crucial for user experience and can impact rankings. We’ll optimize images, leverage browser caching, minify code, and more to ensure your site is lightning fast.
- Mobile-Friendliness: With Google’s mobile-first indexing, having a responsive, mobile-optimized site is non-negotiable. We’ll make sure your bankruptcy website looks and functions flawlessly on all devices.
- Clean, Structured Code: Well-organized HTML, CSS, and proper use of heading tags makes it easier for Google to crawl and understand your content.
- Structured Data Markup (Schema): This code helps search engines return richer, more informative results about your firm, like reviews, events, and other key details.
- Broken Links and Redirects: Too many broken links can signal an abandoned site. We’ll fix these and implement 301 redirects to preserve link equity.
- Title Tags and Meta Descriptions: We’ll craft compelling, keyword-optimized titles and descriptions that accurately reflect your content and improve CTRs.
Local SEO Optimization
To show up in those all-important local “map pack” results, you need localized optimizations like:
- Google Business Profile Updates: We’ll claim and optimize your firm’s Business Profile, ensuring details like your NAP (name, address, phone), business hours, images, and description are complete and consistent.
- Local Business Schema: This structured data markup tells Google your firm’s location, contact info, practice areas, and more – increasing your local relevance.
- Review Management: We’ll encourage past clients to leave reviews on your Google listing (and other sites), then monitor and respond to feedback to boost your online reputation.
- Local Link Building: By pursuing links from other local businesses, organizations, and websites, we signal to Google that your bankruptcy firm is a pillar of the community.
- Localized Content: Creating content tailored to your city or region – guides, local news/events coverage, and more – enhances your local SEO while providing value to your audience.
Content Creation and Optimization
Quality content is the core of any successful SEO strategy. We start with an in-depth audit of your existing site content, identifying strengths, weaknesses, and opportunities for improvement.
From there, we execute a full content plan tailored to your bankruptcy firm:
- Keyword Research: Using our proprietary data and tools, we’ll identify the most valuable keywords for your firm to target – ensuring your content and pages are properly optimized.
- On-Page Optimization: We’ll refine titles, headers, body content, images, and other on-page elements across your existing pages to align with target keywords.
- New Content Creation: To plug any gaps, we’ll produce new pages for your major practice areas, frequently asked questions, thought leadership pieces, and any other content assets that can drive more qualified traffic.
- Content Promotion: Simply publishing new content isn’t enough – we’ll also pursue chances to promote and build links to your content assets through blogger/influencer outreach, social media marketing, and more.
High-Authority Legal Link Building
Links play a pivotal role in SEO, acting as a signal of trustworthiness and authority to search engines. The more high-quality links you have pointing to your bankruptcy website from other reputable legal websites, the higher you’re likely to rank.
At the same time, all links are not created equal. Building spammy, low-quality links can actually hurt your rankings more than help if search engines perceive them as attempts to manipulate their algorithms.
That’s why our link building strategies focus exclusively on acquiring links that will meaningfully move the needle.
key difference in our approach? Rather than pursuing large quantities of low-quality links, we concentrate on securing a limited number of impactful links from highly authoritative legal domains each month. Quality over quantity is the name of the game.
We also have strict processes in place to ensure all link acquisition tactics employed adhere to Google’s webmaster guidelines. You can have full confidence that the links we build will provide a permanent equity boost – not expose your site to potential penalties or penalties down the road.
Local Service Ads (LSAs) Setup and Management
Local Service Ads (LSAs) are Google’s pay-per-lead model for service-based businesses like bankruptcy firms. These ads appear at the very top of the SERP with prominent positioning and trust badges (like the Google Guarantee).
Unlike regular PPC ads, you only pay when someone actually contacts your firm via the ad – making LSAs an incredibly cost-effective lead generation channel in the right situation.
As part of our SEO services, we’ll handle the entire LSA setup and ongoing management process for your firm, including:
- Google Ads/LSA account creation and verification
- Crafting optimized service pages and keyword targeting
- Continuous creative testing and optimizations
- Integration with your call tracking and lead management software
- Detailed reporting on costs, lead volume, lead quality, and more
LSAs can supercharge your bankruptcy firm’s lead gen when properly configured and optimized. We’ll work hand-in-hand with your team to ensure you’re seeing maximum ROI from this powerful ads platform.
Is Your Bankruptcy Law Firm a Fit?
Our SEO services are truly best-in-class, which is why we’re often forced to turn away more prospective clients than we can accept. We intentionally limit our intake to ensure every client receives our full attention and top-tier results.
Our bankruptcy SEO services are a great fit if you:
✔️ Are a partner, owner, or executive decision-maker at a bankruptcy law firm
✔️ Are already generating over $1 million in annual revenue
✔️ Are prepared to invest at least $6,000/month in lead generation and SEO
✔️ Have a dedicated intake team or 24/7 call answering/response process
✔️ Have a growth mindset and ambition to make your firm even bigger
✔️ Are committed to delivering exceptional results for your bankruptcy clients
If those criteria fit your bankruptcy firm, we’d love to start a conversation about how our SEO services can take your lead generation efforts to new heights.
→ Book your free consultation here
