Facebook Ads For Lawyers

Get Qualified Leads, Fast

Get more qualified leads and signed clients, fast, with Facebook + Instagram ad campaigns designed to attract and convert legal prospects.

Get Me Leads
Borunda & Fomby Facebook Ads Results
$1,500
MVA Cases
Borunda & Fomby
Client Client Client Client Client Client Client Client Client Client Client Client Client Client

Facebook Is The Best Advertising Platform For Lawyers, Period.

Meta ads (both Instagram and Facebook) use user data to target specific audiences based on interests, behaviors, and demographics. Advertisers create campaigns with goals like conversions or engagement, while Meta's algorithm optimizes ad delivery for results.

  • The biggest reach, the most used platforms — billions of active users
  • Targeting based on interest and online activity — unparalleled targeting options
  • Generate leads AND top of mind awareness — messaging that generates leads now while building long term brand equity
  • Lower costs, more scalability — fewer lawyers advertising, lower CPMs
Are You A Fit?

Our Process

A completely done-for-you service. From creative ideation to signed cases, we handle every step.

01

Ad Ideation

Hooks, angles, and formats proven to convert.

Day 1
03

Video Scripting

Word-for-word scripts. Read and record.

Day 5
05

Video Editing

Cuts, overlays, captions & branding.

Day 10
07

Campaign Launch

Ads go live. Leads start coming in.

Day 21
Day 3
02

Copywriting

Ad copy targeting pain points with clear CTAs.

Day 7
04

Video Filming

You film on your phone or we come to you.

Day 14
06

Landing Pages

Conversion-optimized pages for each campaign.

Day 30-60

Scale & Optimize

Double down on winners, cut underperformers, scale toward lowest cost per case.

Full Transparency

We Show You Exactly Where Your Money Goes

Every lead is logged, reviewed, and categorized in a custom dashboard. We track every call, form submission, and consultation so you can see exactly how many leads you're getting, what each one costs, and which ones turned into signed cases.

Facebook Ads Performance Over Time
Leads + Cost Per Lead · 12 months
Leads
Cost Per Lead
0 25 50 75 100 LEADS $0 $50 $100 $150 $200 COST/LEAD Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
New Leads
Qualified Leads
Signed Cases
Cost Per Signed Case
Our Work

Lawyer Facebook Ads Portfolio

Take a look at some recent video ads we've created for our attorney clients.

WEBRIS Creator
WEBRIS Creator
WEBRIS Creator
WEBRIS Creator
Actor
Actor
Actor
Actor
Team Skit
Native
Attorney
Attorney
Native
Native
Actor
Actor
Actor
Actor
Native
Native
Actor
Actor
Actor
Actor
Attorney
Attorney
Native
Native
Actor
Actor
Native
Native
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Native
Native
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Attorney
Native
Native
Attorney
Attorney
WEBRIS Creator
WEBRIS Creator
WEBRIS Creator
WEBRIS Creator
Actor
Actor
WEBRIS Creator
WEBRIS Creator
No Excuses!

How We Get Busy Attorneys To Make Videos

We handle the ad concepts, scripts, and all post-production editing. You just need to show up. Pick the option that works for your schedule.

Option 1

You Film

We do everything else

We come up with the ad ideas, write the video scripts, and send them to you. All you do is prop up your cell phone, push record, and read the script. We handle all editing, captions, music, and post-production.

Option 2

We Film

Using our internal creative team

Don't want to be on camera? No problem. Our in-house content team creates and films ad creative on your behalf using actors, voiceovers, and native-style content that performs just as well.

Option 3

We Film You

We come to your office

We send a professional film crew to your office for a full day of on-site production. We handle concepts, scripts, filming, directing, and post-production. You just show up and talk about what you do.

We also handle Spanish-language ads — scripting, voiceover, and creative — so you can reach Spanish-speaking clients in your market.

If You Work With Us, You Will Grow

Trusted By 100+ Law Firms

Why WEBRIS For Facebook Ads?

We don't just run ads — we engineer complete paid social systems designed to produce one outcome: more signed cases at a lower cost per acquisition.

Legal-Only Meta Ads Expertise

We only work with law firms. We know the exact audiences, creative formats, and messaging that convert in the legal vertical.

In-House Creative Team

No outsourcing. Our team scripts, films, edits, and produces every ad in-house for full quality control.

Full-Funnel Tracking

From ad click to signed retainer, every step is tracked. You always know your cost per lead, cost per consultation, and cost per signed case.

Compliance Built In

Every ad goes through a multi-step compliance review. We stay current on all state bar advertising regulations and Meta's policies.

Russell Lorfing
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.

Russell Lorfing

Managing Partner, Keith & Lorfing

Facebook Ads Work For Multiple Practice Areas

Get Started

Can We Run Your Facebook Ads?
Here's What It Costs.

Making money costs money. If this type of investment makes you gun shy, we are not the agency for you.

Facebook Ads Management
$3,000 /mo
Minimum $12,000/mo in ad spend recommended
For firms spending $40,000+/mo, management moves to 10% of ad spend.
No contracts. Cancel anytime.
In-house creative team
Full compliance review
Conversion tracking included
Dedicated account manager
Weekly optimization

Need us to come to you? We offer custom filming campaigns where our team travels to your office for a full day of professional video production — scripted content, b-roll, testimonials, and everything you need for months of ad creative. Ask about on-site filming packages.

What You Should Know
Leads Start Fast
Most firms start seeing leads within the first 2 weeks of launch. Facebook Ads put your firm in front of thousands of potential clients immediately.
Lower Cost Per Lead Than Search
Facebook and Instagram CPMs are significantly lower than Google Ads. This means more reach, more leads, and more signed cases per dollar spent.
Creative Is Everything
On social, the ad creative determines success. That's why we produce all creative in-house — video scripts, ad design, copywriting, and landing pages.
Brand Equity + Lead Gen
Unlike search ads, Facebook Ads build brand recognition while generating leads. Your firm stays top of mind even with people who don't convert immediately.
Work With Us

Let's Get You More Signed Clients With Facebook Ads.

Book a free call with a paid social strategist. We'll analyze your market, review your current campaigns, and show you exactly how to get more cases at a lower cost.

Market Analysis
We'll analyze your market to see the total lead volume available through Facebook and Instagram ads.
Competitive Review
See what your competitors are running on Facebook and Instagram, and where the gaps are.
Custom Growth Plan
A clear roadmap showing expected lead volume, creative strategy, and timeline to results.
Creative Strategy Preview
We'll share initial creative concepts and messaging angles tailored to your practice areas.

Facebook Ads For Lawyers FAQs

Our management fee is $3,000/mo with a recommended minimum of $12,000/mo in ad spend. For firms spending $40,000+/mo, management moves to 10% of ad spend. This includes full creative production, campaign management, landing pages, and conversion tracking. We'll give you exact pricing on the call based on your specific goals.

Yes. Facebook and Instagram ads are one of the most effective and scalable channels for law firms. Unlike Google Ads where you're competing on expensive keywords, Meta ads let you reach potential clients based on demographics, behaviors, and interests at a fraction of the cost. The key is having the right creative, the right offer, and the right landing page — which is exactly what we build.

Google Ads targets people actively searching for a lawyer right now. Facebook Ads target people based on demographics, behaviors, and interests — reaching them before they start searching. Google Ads have higher intent but higher costs. Facebook Ads have lower costs and more scalability but require strong creative to capture attention. The best strategy uses both channels together.

Video ads with attorneys on camera perform best, but they're not the only option. We also create high-performing image ads, carousel ads, and text-overlay video ads that don't require you to be on camera. When you are on camera, we provide word-for-word scripts and creative direction so filming takes minutes, not hours.

Every ad goes through a multi-step compliance review before it goes live. We stay current on state bar advertising rules across all 50 states and ensure every ad, landing page, and piece of creative meets both bar regulations and Meta's advertising policies. We've never had a client receive a bar complaint from our ads.

Most clients see their first leads within the first 2 weeks of campaign launch. The first 30-60 days are a testing phase where we identify the best-performing creative, audiences, and offers. By month two or three, campaigns are typically hitting their stride with consistent lead flow and optimized cost per lead.

Facebook Ads work exceptionally well for personal injury, car accidents, criminal defense, family law, immigration, employment law, and property damage. Any practice area where potential clients can be identified by demographics, life events, or behaviors is a strong fit for paid social advertising.

Yes. All our campaigns run across both Facebook and Instagram through Meta's advertising platform. We optimize placement across Facebook Feed, Instagram Feed, Instagram Stories, Reels, and the Audience Network based on where your ads perform best. You get maximum reach across both platforms from a single campaign.

We set up full conversion tracking including the Meta Pixel, Conversions API, call tracking with unique phone numbers, and form tracking with hidden fields. Every lead is tracked from ad click to signed retainer. We integrate with your CRM and intake process so you can see exactly which campaigns, ads, and audiences are producing signed cases.

No. We work on a month-to-month basis with no long-term contracts. We earn your business every month with results, not legal agreements. If you're not happy with performance, you can cancel at any time. We also give you full ownership of your ad accounts, creative assets, and all campaign data — nothing is held hostage.

If You Work With Us, You Will Grow

Trusted By 100+ Law Firms

Why WEBRIS For Facebook Ads?

We don't just run ads — we engineer complete paid social systems designed to produce one outcome: more signed cases at a lower cost per acquisition.

Legal-Only Meta Ads Expertise

We only work with law firms. We know the exact audiences, creative formats, and messaging that convert in the legal vertical.

In-House Creative Team

No outsourcing. Our team scripts, films, edits, and produces every ad in-house for full quality control.

Full-Funnel Tracking

From ad click to signed retainer, every step is tracked. You always know your cost per lead, cost per consultation, and cost per signed case.

Compliance Built In

Every ad goes through a multi-step compliance review. We stay current on all state bar advertising regulations and Meta's policies.

Russell Lorfing
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.

Russell Lorfing

Managing Partner, Keith & Lorfing

Facebook Ads Work For Multiple Practice Areas

Get Started

Can We Run Your Facebook Ads?
Here's What It Costs.

Making money costs money. If this type of investment makes you gun shy, we are not the agency for you.

Facebook Ads Management
$3,000 /mo
Minimum $12,000/mo in ad spend recommended
For firms spending $40,000+/mo, management moves to 10% of ad spend.
No contracts. Cancel anytime.
In-house creative team
Full compliance review
Conversion tracking included
Dedicated account manager
Weekly optimization

Need us to come to you? We offer custom filming campaigns where our team travels to your office for a full day of professional video production — scripted content, b-roll, testimonials, and everything you need for months of ad creative. Ask about on-site filming packages.

What You Should Know
Leads Start Fast
Most firms start seeing leads within the first 2 weeks of launch. Facebook Ads put your firm in front of thousands of potential clients immediately.
Lower Cost Per Lead Than Search
Facebook and Instagram CPMs are significantly lower than Google Ads. This means more reach, more leads, and more signed cases per dollar spent.
Creative Is Everything
On social, the ad creative determines success. That's why we produce all creative in-house — video scripts, ad design, copywriting, and landing pages.
Brand Equity + Lead Gen
Unlike search ads, Facebook Ads build brand recognition while generating leads. Your firm stays top of mind even with people who don't convert immediately.
Work With Us

Let's Get You More Signed Clients With Facebook Ads.

Book a free call with a paid social strategist. We'll analyze your market, review your current campaigns, and show you exactly how to get more cases at a lower cost.

Market Analysis
We'll analyze your market to see the total lead volume available through Facebook and Instagram ads.
Competitive Review
See what your competitors are running on Facebook and Instagram, and where the gaps are.
Custom Growth Plan
A clear roadmap showing expected lead volume, creative strategy, and timeline to results.
Creative Strategy Preview
We'll share initial creative concepts and messaging angles tailored to your practice areas.

Facebook Ads For Lawyers FAQs

Our management fee is $3,000/mo with a recommended minimum of $12,000/mo in ad spend. For firms spending $40,000+/mo, management moves to 10% of ad spend. This includes full creative production, campaign management, landing pages, and conversion tracking. We'll give you exact pricing on the call based on your specific goals.

Yes. Facebook and Instagram ads are one of the most effective and scalable channels for law firms. Unlike Google Ads where you're competing on expensive keywords, Meta ads let you reach potential clients based on demographics, behaviors, and interests at a fraction of the cost. The key is having the right creative, the right offer, and the right landing page — which is exactly what we build.

Google Ads targets people actively searching for a lawyer right now. Facebook Ads target people based on demographics, behaviors, and interests — reaching them before they start searching. Google Ads have higher intent but higher costs. Facebook Ads have lower costs and more scalability but require strong creative to capture attention. The best strategy uses both channels together.

Video ads with attorneys on camera perform best, but they're not the only option. We also create high-performing image ads, carousel ads, and text-overlay video ads that don't require you to be on camera. When you are on camera, we provide word-for-word scripts and creative direction so filming takes minutes, not hours.

Every ad goes through a multi-step compliance review before it goes live. We stay current on state bar advertising rules across all 50 states and ensure every ad, landing page, and piece of creative meets both bar regulations and Meta's advertising policies. We've never had a client receive a bar complaint from our ads.

Most clients see their first leads within the first 2 weeks of campaign launch. The first 30-60 days are a testing phase where we identify the best-performing creative, audiences, and offers. By month two or three, campaigns are typically hitting their stride with consistent lead flow and optimized cost per lead.

Facebook Ads work exceptionally well for personal injury, car accidents, criminal defense, family law, immigration, employment law, and property damage. Any practice area where potential clients can be identified by demographics, life events, or behaviors is a strong fit for paid social advertising.

Yes. All our campaigns run across both Facebook and Instagram through Meta's advertising platform. We optimize placement across Facebook Feed, Instagram Feed, Instagram Stories, Reels, and the Audience Network based on where your ads perform best. You get maximum reach across both platforms from a single campaign.

We set up full conversion tracking including the Meta Pixel, Conversions API, call tracking with unique phone numbers, and form tracking with hidden fields. Every lead is tracked from ad click to signed retainer. We integrate with your CRM and intake process so you can see exactly which campaigns, ads, and audiences are producing signed cases.

No. We work on a month-to-month basis with no long-term contracts. We earn your business every month with results, not legal agreements. If you're not happy with performance, you can cancel at any time. We also give you full ownership of your ad accounts, creative assets, and all campaign data — nothing is held hostage.