Frequently Asked Questions

• Can you target specific locations (Geofencing) Facebook ads?

  While Facebook doesn't offer true "geofencing" like some other platforms, we can implement sophisticated location targeting strategies. We can target people who live near, work at, or have recently visited specific locations like hospitals, urgent care centers, or courthouses. Additionally, we can create custom audiences based on zip codes, neighborhoods, or specific geographic radiuses around key locations.

• How long does it take to see results from Facebook ads?

  Most law firms begin seeing qualified leads within the first week of campaign launch. However, the optimization period typically takes 30-60 days to achieve peak performance as we gather data, test different audiences, and refine messaging. During this period, we're constantly adjusting and improving campaign performance.

• How do you ensure compliance with legal advertising rules?

  Our team stays up-to-date with all state bar advertising regulations and Meta's policies. We have a comprehensive compliance checklist that includes proper disclaimers, avoiding prohibited claims, and maintaining appropriate documentation. Every ad goes through a multi-step review process before publication.

• What's included in the $5,000 monthly management fee?

  Everything needed to run successful campaigns is included: strategy development, ad creation (copy and creative), landing page development, campaign setup and management, conversion tracking implementation, weekly optimization, monthly reporting, and dedicated account management. There are no hidden fees or additional charges.

• How do you track ROI and leads?

  We implement comprehensive tracking systems including: Call tracking for each campaign, Form submission tracking, Integration with your CRM/case management software, Lead quality scoring, Cost per lead monitoring, Revenue attribution tracking, Monthly ROI reporting.

• Do you work with multiple law firms in the same market?

  To avoid conflicts of interest, we only work with one firm per practice area per market. This ensures our clients don't compete against each other and receive our full attention in their market.

• What makes Facebook ads better than Google Ads for law firms?

  While both platforms have their place, Facebook offers unique advantages: Lower cost per lead compared to Google Ads, Ability to build brand awareness while generating leads, More creative flexibility in messaging and format, Better targeting options for specific demographics, Remarketing capabilities to nurture potential clients, Ability to showcase your firm's personality and culture.

• Why WEBRIS for Facebook Ads?

  What sets us apart from other agencies is our exclusive focus on law firms, giving us deep expertise in legal marketing and compliance. We understand the regulations that govern legal advertising and ensure every campaign stays fully compliant. With a proven track record of generating over $50 million in tracked revenue for our law firm clients, we back every decision with data-driven optimization to maximize results. Our in-house creative team specializes in legal advertising, delivering high-converting content tailored to your practice. We offer transparent pricing and real-time reporting, so you always know how your campaigns are performing. Your firm will have a dedicated team of legal marketing specialists, ensuring personalized attention and rapid optimization through daily monitoring and weekly adjustments. Unlike other agencies, we handle everything in-house—no outsourcing—maintaining full control over quality and consistency. Our results-based philosophy means we only succeed when your firm grows.

• What types of ads do you create for our firm?

  We create high-converting video and image ads specifically designed for law firms across platforms like Facebook, Instagram, and TikTok. Our focus is on producing engaging content that captures attention and drives leads, including talking-head videos featuring your attorneys, educational content that builds trust, and compelling image ads that stop the scroll. Every ad is tailored to your practice area, aligned with your brand, and fully compliant with legal advertising regulations. We also develop retargeting ads to keep your firm top-of-mind with potential clients throughout their decision-making process.

• How much work is required from our firm?

  We handle the entire process for you, from strategy and scripting to ad creation, management, and ongoing optimization. All we need from your team is to film simple videos based on scripts we provide. These can be easily recorded using a phone or webcam—no special equipment or editing skills required. Once you send us the raw footage, we take care of the editing, branding, and launching of the ads. Beyond that, there’s minimal effort needed on your end, allowing you to focus on running your firm while we drive consistent leads through your campaigns.

• How do you measure ROI, and what can we expect?

  We measure ROI by focusing on what matters most—qualified leads and signed cases. Our primary goal is to turn your ad spend into real, trackable growth for your firm. We track every lead generated through your campaigns and provide full transparency with real-time reporting, so you always know how your ads are performing. While results can vary based on factors like practice area, market, and intake process, most firms can expect a ramp-up period in the first couple of months as we gather data and optimize. After that, you should see a steady flow of leads at an efficient cost per lead, with ongoing improvements as we refine targeting and creative. Our success is tied to your success, so we’re constantly optimizing to lower costs and increase the number of quality cases coming through your pipeline.