The Local SEO Playbook For Law Firms.

Exposes the inefficiency of traditional marketing channels with real data: PPC ($15k-20k per lead), billboards ($5-7k per lead), and social media ($6-27k per lead). Shows why Google Maps Pack dominates local legal searches.

Outlines how to analyze your competitive landscape using incognito searches, competitor analysis tools, and AI-powered keyword research. Includes creating a 90-day implementation timeline and resource allocation strategy for local domination.

Details complete GBP optimization process including verification, business name strategies, photo optimization (profiles with 100+ photos get 520% more calls), posting schedules, and Q&A management for maximum visibility.

Explains how to build and manage consistent business listings across key platforms. Covers location aggregators, legal directories, and local citations. Includes complete citation management workflow system.

Shows how to structure your website for local SEO success using location-first hierarchy, proper URL structure, schema markup, and mobile optimization. Includes future-proofing strategies for multi-location growth.

Presents bottom-up content strategy focusing on high-converting practice area pages before blogs. Includes AI-assisted content creation process and practice area page templates for maximum conversion.

Provides complete system for generating reviews including scripts, follow-up sequences, and incentivization programs. Shows how to leverage reviews for better rankings and increased client trust.

Reveals three-tier link building strategy: high-profile press (10%), contextual links (60%), and foundational citations (30%). Includes step-by-step process and website evaluation checklist.

Details comprehensive tracking framework covering visibility metrics, engagement metrics, and conversion metrics. Includes ROI calculation system and core performance metrics to monitor.