Frequently Asked Questions

• Can you really rank a criminal defense firm's website?

  While SEO for criminal defense lawyers is generally competitive across all markets, we tailor our strategies around the nuances of each market and our clients. SEO is a zero sum game. You're not competing against Google; you're competing against other criminal defense law firms. Once we know were we stand relative to the competition, we can create an action plan with a clear path to success.

• How long does it take to see results?

  The honest answer is that it depends on several factors: your current website's condition, your local competition's SEO strength, and the specific keywords you're targeting. Generally, our criminal defense clients begin seeing meaningful movement in rankings within 2-3 months, with significant lead generation improvements by months 4-6. Some highly competitive markets may take longer, while less saturated areas can see faster results. Unlike agencies that promise overnight success (which simply isn't possible with legitimate SEO), we focus on sustainable, long-term growth that compounds over time.

• How involved will I need to be?

  We've designed our process to require minimal time investment from busy attorneys. After an initial strategy session where we learn about your firm's goals and unique value proposition, our team handles all the technical implementation, content creation, and ongoing optimizations. We'll touch base with you monthly for brief progress reports and strategy refinements. The most successful partnerships typically involve attorneys who provide occasional feedback on content accuracy and case study information, but the heavy lifting is completely handled by our team.

• How much do your services cost?

  Our comprehensive SEO packages for criminal defense law firms start at $6,000 per month. While this represents a significant investment, our clients consistently see returns of 5-10x within the first year. Consider this: a single DUI case can be worth $5,000-15,000. If our SEO efforts bring you just two additional high-value cases per month, your investment pays for itself many times over. Unlike traditional advertising where costs continue indefinitely, the benefits of SEO compound over time, creating lasting value and an ever-improving return on investment.

• Is SEO better than PPC for criminal defense lawyers?

  They serve different but complementary roles in your marketing strategy. PPC delivers immediate visibility but at a high ongoing cost - criminal defense keywords can easily run $50-200 per click. SEO is a long-term investment that builds sustainable growth and credibility. Most of our most successful criminal defense clients use both: PPC for immediate lead generation while their SEO foundation builds, then gradually shifting budget toward SEO as organic rankings improve. The ideal balance depends on your market competition, growth goals, and marketing budget.

• What practice areas does this work for?

  Our SEO framework has proven effective across all criminal defense practice areas, including DUI defense, drug crimes, violent crimes, white-collar crimes, federal cases, and juvenile defense. We've found particularly strong ROI for DUI defense, domestic violence, and drug crime practice areas due to high search volume and client urgency. During our initial consultation, we'll analyze search volume data specific to your market to identify which practice areas represent the greatest opportunity for your firm.

• Do I need a new website to start SEO?

  Not necessarily. While we often recommend website improvements to enhance user experience and conversion rates, we can begin implementing our SEO framework on your existing site. Our initial audit will identify if your current website has technical limitations that might hamper SEO progress. In some cases, strategic updates to your existing site can yield excellent results without a complete rebuild. For firms with severely outdated sites, we offer streamlined website development services designed specifically for SEO performance.

• How do you measure success?

  Unlike agencies that focus solely on rankings, we measure success by meaningful business metrics: lead volume, lead quality, case signings, and revenue growth. Our reporting dashboard tracks website traffic, search visibility, phone calls, form submissions, and conversion rates. We also provide call tracking numbers to measure the exact number of leads generated through our SEO efforts. Most importantly, we regularly review these metrics with you to ensure they're translating into actual business growth.

• Will I own all the content you create?

  Yes, absolutely. All content developed for your website belongs entirely to your firm. We believe in complete transparency and client ownership. The content we create is professionally written with input from our legal content team to ensure accuracy and ethical compliance, while being optimized for both search engines and potential clients. Should you ever decide to part ways with our agency, all content remains on your website as your property.

• What makes your SEO approach different from other agencies?

  Most SEO agencies treat law firm marketing as a commodity, applying the same cookie-cutter approach across all legal niches. Our framework is specifically engineered for criminal defense attorneys, with strategies built around the unique client journey and decision-making process in criminal cases. We understand the urgency, emotional state, and specific concerns of someone facing criminal charges. Our team includes former in-house marketers from successful criminal defense firms who bring insider knowledge of your practice area. Additionally, we limit our client roster to prevent conflicts of interest, ensuring we never work with competing firms in the same market.