Divorce is tough. For your clients, it’s a whirlwind of emotions, uncertainty, and legal complexities. They need a strong advocate to guide them through one of life’s most challenging chapters.
But in the crowded landscape of divorce attorneys, how can you ensure these individuals find you when they need you most?
It all comes down to dominating Google search.
When faced with divorce, most people turn to Google first. They search for terms like “divorce lawyer near me” or “best child custody attorney”. If your website doesn’t show up on the first page, you’re invisible to them. But if you can claim a top spot, you become their trusted advisor and ally.
That’s the power of SEO for divorce lawyers.
Maybe you’ve tried SEO before with lackluster results. Or maybe you’ve heard it’s a constantly moving target. These concerns are valid – the world of SEO is complex and ever-changing, and many so-called “experts” fail to deliver.
But when done right, SEO is the most effective way to drive quality leads to your divorce practice.
The Blended SEO Approach for Divorce Attorneys
At WEBRIS, we’ve been helping family law firms achieve higher rankings and attract more clients through SEO for over a decade. Our approach is unique, focused on a “blended” strategy that targets multiple facets of Google’s search engine results pages (SERPs).
Most divorce law SEO campaigns fail because they only focus on one aspect of the SERPs, casting too narrow a net to capture the attention of potential clients effectively. To see meaningful results that translate into new business, you need to optimize your online presence to rank across all areas of Google.
Our “Blended” strategy does just that, targeting local, content, and advertising opportunities, thereby maximizing your visibility and increasing the likelihood of attracting high-value divorce cases.
How We Can Help Your Divorce Law Firm
When it comes to attracting new clients, few strategies are as powerful as ranking at the top of Google when prospective clients are actively searching for your services. While Local Service Ads and Google Ads may appear at the top of the SERPs, savvy users today recognize these as paid placements and often bypass them in favor of what they perceive as the most trustworthy, unbiased, and earned results – the organic listings.
Our SEO services offer numerous benefits for your divorce law firm:
- Increased Traffic and Leads (That Grow Over Time) – Google Ads can certainly drive traffic, but divorce-related keywords are often expensive, requiring a constant monthly investment to maintain lead flow. SEO, on the other hand, delivers traffic that doesn’t come with a direct cost per visit. While an upfront investment is required to reach the top of Google, once you’ve earned that coveted position, Google is essentially providing you with free, 24/7 traffic and potential leads.
- Established Trust and Authority – Organic search results are generally viewed as more credible and authentic by users since they aren’t the result of paid placement. The Google Business Profile section further enhances your firm’s legitimacy by displaying reviews, photos, and business hours, making it easy for potential clients to call or message you directly from the SERP without visiting your website.
- Positive Return on Investment – Although SEO is highly competitive, it proves more cost-effective than Pay-Per-Click (PPC) advertising in the long run. Large firms may have extensive budgets for Ads, inflating the costs, but with SEO, outspending them isn’t necessary; a smarter strategy is the key. Additionally, we often observe that top-ranking organic pages lack quality content, backlinks, or updates, presenting an opportunity for your firm to surpass them.
Our Blended Approach to SEO for Divorce Attorneys
Our “blended” search strategy is designed to enhance your visibility and rankings within your local market, ensuring you attract the high-value divorce cases you’re seeking.
Many agencies fail to deliver results because they focus solely on limited areas of the SERPs. In contrast, we seize every available opportunity to ensure your law firm generates quality leads:
Technical SEO and Website Optimizations
Google prioritizes ranking websites that are user-friendly and easy to navigate, so your site’s technical elements must be finely tuned. We assess and optimize several key areas:
- Website Speed: Fast load times not only enhance the user experience but can also boost your rankings. We employ techniques like image optimization, browser caching, and code minimization to accelerate your site.
- Mobile-Friendliness: With the rise of mobile browsing, a responsive website is essential. Google uses mobile-first indexing, meaning it primarily considers the mobile version of your site for indexing and ranking.
- Clean and Structured Code: Well-organized HTML and CSS make it easier for search engines to crawl and interpret your site’s content. We ensure proper heading tags (H1, H2, etc.) and semantic HTML are used.
- Structured Data Markup: Also known as schema markup, this code helps search engines deliver more informative results to users, potentially enhancing your listings with additional details like reviews and event information.
- Broken Links and Redirects: Too many broken links can signal a neglected site. We implement 301 redirects to transfer link equity to new URLs, mitigating any negative impacts.
- Page Titles and Meta Descriptions: Compelling, keyword-rich titles and meta descriptions can improve your search visibility. We craft these elements to accurately reflect your page content and target relevant keywords.
Local SEO
To rank in the local “Maps pack”, specific local optimizations are crucial:
- Google Business Profile Optimization: Claiming and optimizing your Google Business Profile listing is essential. We ensure your business name, address, phone number (NAP), description, hours, and photos are consistent across all online platforms.
- Local Business Schema Markup: Structured data markup for local businesses helps search engines understand your firm’s local relevance, including physical location, contact information, and practice areas.
- Online Reviews and Ratings: We encourage clients to leave reviews on your Google My Business profile and other relevant platforms. Responding to reviews, positive or negative, can further enhance your visibility and appeal.
- Local Link Building: Building links from local businesses, directories, and events strengthens your local online presence, signaling your firm’s authority and relevance in your community.
- Localized Content: Creating content tailored to local audiences, such as blog posts about local events or news, benefits SEO and positions your firm as an integral part of the community.
Content Creation and Publishing
Every campaign begins with our proprietary Website Quality Audit. This comprehensive review provides insights into the current state of your website’s content, identifies areas for improvement, and highlights any quality issues or errors that need to be addressed.
Using this analysis, our team:
- Conducts Keyword Research: Drawing from our extensive keyword database tailored to divorce attorneys, we identify the most relevant and valuable keywords based on your practice areas and locations.
- Optimizes Existing Pages: We review and optimize all existing website pages, updating meta tags, headings, content, and structured data to improve their SEO effectiveness.
- Creates New Pages: After optimizing your current content, we identify and create any missing pages essential for achieving SEO success, including practice area pages, supporting content, and blog posts.
Link Acquisition from High-Authority Legal Domains
Links from reputable sources serve as endorsements of your firm’s credibility and authority, significantly influencing your rankings within search engine algorithms.
For local SEO, we emphasize acquiring high-quality, locally relevant links that demonstrate your strong ties and prominence within the local community. The most beneficial links come from respected local businesses, relevant websites, community and industry directories, local news outlets, chambers of commerce, and specialized associations.
Without links, your site will struggle to rank for your target keywords. However, not all links are created equal; some can do more harm than good. That’s why we focus on acquiring only the highest-quality, impactful links that will significantly boost your rankings.
Local Service Ads (LSAs)
Unlike traditional Ads (PPC), which charge per click, Local Service Ads (LSAs) operate on a pay-per-lead basis, meaning you only pay for ads that generate direct engagement, such as calls or text messages.
These ads appear at the top of Google search results, offering unparalleled visibility. Additionally, earning the Google Guarantee badge – awarded to businesses that pass Google’s rigorous screening and qualification process – significantly boosts trust and confidence among potential clients.
To succeed with LSAs, maintaining a stellar reputation through positive reviews, prompt response times, and up-to-date business credentials is crucial.
As part of our SEO services, we assist our clients in getting verified and setting up their LSAs account at no additional cost.
Is Your Divorce Law Firm a Good Fit?
Our SEO services are second to none, and as a result, we often turn away more leads than we accept. We only take on a limited number of new clients each month to ensure our services drive the results needed to grow your law firm.
Our services are an excellent fit if you:
✔️ Are the CEO/Founder/executive of a divorce or family law firm
✔️ Currently generate over $1 million in annual revenue
✔️ Are willing to invest at least $6,000 per month in lead generation and SEO services
✔️ Have a dedicated intake team or someone to answer the phones 24/7
✔️ Have a growth mindset and want to build a larger law firm
✔️ Are committed to delivering exceptional results for your clients
If this sounds like you, we’d love to discuss how we can help you generate more high-value divorce leads through SEO.
→ Book your free consultation here
