Rank in the most competitive legal vertical.
Get leads from those seeking defense.
Attract businesses seeking legal guidance.
Attract leads from high net worth individuals.
Scale leads from people seeking financial help.
Capture demand with the highest intent.
Generating inbound leads by ranking first in Google's organic search results
You’re an employment attorney. Your clients are facing some of the most stressful situations of their professional lives. Wrongful termination, discrimination, harassment, unfair labor practices – these issues can upend a person’s entire livelihood.
They’re counting on you to be their champion, to help them navigate the complex world of employment law and get the justice they deserve.
But with numerous employment lawyers claiming to be the best, how do you ensure these potential clients find their way to you?
It’s simple – with Google.Â
Think about it from your client’s perspective. When they’re suddenly fired or facing a hostile work environment, what’s the first thing they do? They turn to Google, searching for terms like “employment lawyer in [city]” or “wrongful termination attorney near me”.
They’re not flipping through the Yellow Pages or checking the classifieds. They’re going online, desperately seeking someone who can understand their plight and guide them to a resolution.
If your website doesn’t appear in those coveted top spots on Google’s first page, you’re essentially invisible to these potential clients. But if you can claim that prime real estate? You become their trusted advocate, their light at the end of the tunnel.
That’s the transformative power of SEO.
Now, you might be thinking, “I’ve dabbled in SEO before. It was a disappointment.” Or maybe colleagues have told you that SEO is yesterday’s news, that social media or paid ads are the only way to go now.
But here’s the truth: SEO is more essential and impactful than ever, if you approach it correctly.
FREE SEO ANALYSISFor over a decade, WEBRIS has been assisting law firms in achieving higher Google rankings and generating more leads.
Our SEO approach is effective because we target multiple aspects of Google – which is why we call it a “blended” strategy.
For instance, when someone searches for “employment lawyer near me,” they’ll encounter various types of results:
Many employment law SEO strategies fall short because they focus on only one area of the search engine results pages (SERPs). To capture attention, you need to optimize for all relevant sections of Google.
To achieve results that translate into actual leads, your website must be optimized to appear in multiple areas of Google.
Our “blended” approach targets various aspects of Google (local, content, ads), which is essential for securing rankings that drive tangible business outcomes.
We get it — you don’t trust SEO agencies. As a lawyer, you’re used to big promises and disappointing results.But here are a few case studies from law firms that are seeing real lead growth thanks to our SEO services.
Among all the lead generation tactics available, SEO is undoubtedly the most impactful for employment law firms.
There’s nothing more powerful than ranking at the top of Google when potential clients are actively seeking your services.
Although Local Service Ads and Google Ads appear at the top of the SERPs, many users today recognize these as paid placements and often choose to skip the ads section. Instead, they gravitate towards the organic results, which they perceive as the most reliable, unbiased, and earned positions.
While Google Ads can be a significant source of traffic, keywords related to employment law can be expensive, requiring ongoing monthly investment to sustain lead generation. In contrast, SEO offers traffic without a direct cost per visit. Although it necessitates investing in the right strategies to reach the top of Google, once you secure that position, Google essentially provides you with free traffic and potential leads around the clock.
Users generally perceive organic search results as more credible and authentic, as they are not the result of paid advertising. The Google Business Profile enhances your firm’s legitimacy by showcasing reviews, photos, and business hours, enabling potential clients to call or message you directly from the SERPs without navigating to your website.
While SEO can be highly competitive, it proves to be more cost-effective than Pay-Per-Click (PPC) advertising in the long run. Larger firms may have substantial budgets for Ads, driving up costs. However, with SEO, outspending larger competitors is not necessary; a smarter SEO strategy is sufficient. It’s not uncommon to see top-ranking pages in organic search lacking in content, backlinks, or recent updates, presenting an opportunity for your firm to surpass them
Our “blended” search strategy is designed to maximize your visibility and rankings within your local market.
Many agencies fail to deliver results because they focus on limited sections of the SERPs. In contrast, we seize every opportunity to ensure your employment law firm attracts high-quality leads:
Google prioritizes ranking user-friendly websites that are easy to understand, emphasizing the importance of fine-tuning your website’s technical aspects. Here are several key areas we assess and optimize for you:
To achieve a ranking within the local “Maps pack,” specific additional optimizations are required:
Each campaign begins with our proprietary Website Quality Audit. This comprehensive review provides us with crucial insights into the current state of your website’s content, identifies areas with the greatest potential, and highlights any quality concerns or errors that need to be addressed.
Leveraging this analysis, our team undertakes the following tasks:
Links play a pivotal role in SEO, serving as an endorsement from other sites regarding your credibility and reliability, which significantly influences your ranking within search engine algorithms.
In the context of local SEO, our strategy is to secure high-quality, locally relevant links that demonstrate to search engines the strong connection and significance of your business within the local community.
For optimizing local SEO, the most beneficial links are those from respected local businesses, relevant websites, community and industry-specific directories, local news outlets, and also from local chambers of commerce or specialized associations.
The principle is straightforward: without links, your website will struggle to rank for your target keywords. However, it’s important to note that not all links are beneficial; some can do more harm than good.
Therefore, our approach is to focus on acquiring only those high-quality, impactful links that will significantly enhance your rankings.
Unlike conventional Ads (PPC), which charge per click, Local Services Ads (LSAs) operate on a pay-per-lead basis, meaning you only incur costs for ads that result in direct engagement, such as calls or text messages.
These advertisements are positioned at the top of Google search results, offering unparalleled visibility. Additionally, earning the Google Guarantee badge, which is given to businesses that pass Google’s thorough screening and qualification checks, significantly boosts trust and assurance among prospective clients.
To achieve success with LSAs, it is crucial to uphold a stellar reputation via positive reviews, quick response times, and by keeping your business credentials up to date.
As part of our SEO offerings, we assist our clients in getting verified and setting up their LSAs account at no extra charge.
Our SEO services are truly one-of-a-kind, and as a result, we often turn away more leads than we accept.
To ensure our services drive the results needed to increase your law firm’s revenue, we only take on a select few new clients each month.
Our services are an excellent fit if you…
If this sounds like you, we’d love to have a conversation to explore how we can help you generate more leads through SEO.
Book your free consultation here
Most employment law firms begin seeing meaningful improvements in rankings within 3-6 months, though this varies based on market competitiveness, website history, and current optimization level. Initial ranking improvements may appear within weeks, but significant lead generation typically requires several months of consistent optimization.
Our blended strategy targets multiple areas of Google's search results simultaneously—organic listings, local map pack, and complementary services like Local Service Ads—rather than focusing on just one aspect. This comprehensive approach ensures your firm captures potential clients regardless of where they look on the search results page.
Our SEO services begin at $5,000 per month, which includes technical optimization, local SEO, content creation, and link building. This investment typically delivers significant ROI over time as organic rankings improve, reducing your long-term cost-per-acquisition compared to ongoing paid advertising.
No, our team handles all content creation. We develop specialized pages for different practice areas, optimize existing content, create supporting blog articles, and ensure all content follows SEO best practices while maintaining professional legal standards and accuracy.
We track: Keyword ranking improvements Organic traffic growth Inquiry form submissions Phone calls from organic search Google Business Profile interactions Return on investment
Yes, even in competitive markets like NYC, Chicago, or Los Angeles, our blended strategy has proven effective. The key is implementing more comprehensive optimization than competitors while focusing on specialized employment law niches where competition may be less intense.
While not required, we often recommend running targeted Google Ads campaigns while building organic rankings. This provides immediate visibility and leads while your SEO foundation develops, creating a balanced approach to digital marketing that captures both immediate and long-term opportunities.
Reviews are crucial for both local SEO rankings and conversion rates. They directly impact your position in Google's local map results and significantly influence potential clients' decision-making. Our strategy includes review generation and management to improve both visibility and credibility.
While basic optimization is possible, competitive employment law SEO requires specialized expertise, substantial time investment, and access to premium tools and resources. Most successful attorneys find their time is better spent practicing law while leaving SEO to specialists who understand both search algorithms and the legal industry.
No, we maintain strict exclusivity agreements. We only work with one employment law firm per geographic market to prevent conflicts of interest and ensure we can fully dedicate our resources to making your firm the dominant online presence in your location.
A MESSAGE FROM OUR FOUNDER
Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with law firms for almost a decade, I know what you care about.
Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.
From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big cases.