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SEO Services For Employment Law Firms

Generating inbound leads by ranking first in Google's organic search results

Employment law is one of the most competitive legal industries online, where standing out requires cutting-edge SEO strategies and expert visibility tactics.

You’re an employment attorney. Your clients are facing some of the most stressful situations of their professional lives. Wrongful termination, discrimination, harassment, unfair labor practices – these issues can upend a person’s entire livelihood.

They’re counting on you to be their champion, to help them navigate the complex world of employment law and get the justice they deserve.

But with numerous employment lawyers claiming to be the best, how do you ensure these potential clients find their way to you?

It’s simple – with Google. 

Think about it from your client’s perspective. When they’re suddenly fired or facing a hostile work environment, what’s the first thing they do? They turn to Google, searching for terms like “employment lawyer in [city]” or “wrongful termination attorney near me”.

They’re not flipping through the Yellow Pages or checking the classifieds. They’re going online, desperately seeking someone who can understand their plight and guide them to a resolution.

If your website doesn’t appear in those coveted top spots on Google’s first page, you’re essentially invisible to these potential clients. But if you can claim that prime real estate? You become their trusted advocate, their light at the end of the tunnel.

That’s the transformative power of SEO.

Now, you might be thinking, “I’ve dabbled in SEO before. It was a disappointment.” Or maybe colleagues have told you that SEO is yesterday’s news, that social media or paid ads are the only way to go now.

But here’s the truth: SEO is more essential and impactful than ever, if you approach it correctly.

FREE SEO ANALYSIS

The Blended SEO Strategy for Employment Lawyers

For over a decade, WEBRIS has been assisting law firms in achieving higher Google rankings and generating more leads.

Our SEO approach is effective because we target multiple aspects of Google – which is why we call it a “blended” strategy.

For instance, when someone searches for “employment lawyer near me,” they’ll encounter various types of results:

Many employment law SEO strategies fall short because they focus on only one area of the search engine results pages (SERPs). To capture attention, you need to optimize for all relevant sections of Google.

To achieve results that translate into actual leads, your website must be optimized to appear in multiple areas of Google.

Our “blended” approach targets various aspects of Google (local, content, ads), which is essential for securing rankings that drive tangible business outcomes.

Does This Approach to SEO Really Work?

We get it — you don’t trust SEO agencies. As a lawyer, you’re used to big promises and disappointing results.But here are a few case studies from law firms that are seeing real lead growth thanks to our SEO services.

Gumprecht Law

www.galawfirm.com
  • Atlanta based Personal Injury Law firm
  • Inbound phone calls increased 618% over a 6 month period

Chambers Law

www.mchamberslaw.com
  • Hartford based Personal Injury Law firm
  • Inbound phone calls increased from 456 to 630 over 3 month period

How We Can Help Your Employment Law Firm

Among all the lead generation tactics available, SEO is undoubtedly the most impactful for employment law firms.

There’s nothing more powerful than ranking at the top of Google when potential clients are actively seeking your services.

Although Local Service Ads and Google Ads appear at the top of the SERPs, many users today recognize these as paid placements and often choose to skip the ads section. Instead, they gravitate towards the organic results, which they perceive as the most reliable, unbiased, and earned positions.

How Our Blended SEO Approach Works

Our “blended” search strategy is designed to maximize your visibility and rankings within your local market.

Many agencies fail to deliver results because they focus on limited sections of the SERPs. In contrast, we seize every opportunity to ensure your employment law firm attracts high-quality leads:

Is Your Employment Law Firm a Good Fit?

Our SEO services are truly one-of-a-kind, and as a result, we often turn away more leads than we accept.

To ensure our services drive the results needed to increase your law firm’s revenue, we only take on a select few new clients each month.

Our services are an excellent fit if you…

If this sounds like you, we’d love to have a conversation to explore how we can help you generate more leads through SEO.

 

Book your free consultation here

Frequently Asked Questions

A MESSAGE FROM OUR FOUNDER

Most Legal Marketing Agencies Are Full Of đź’©.

They're focused on "traffic", we are solely focused on generating new cases.

Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.

I’ve worked with law firms for almost a decade, I know what you care about.

Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.

From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big cases.

LET’S WORK TOGETHER