Facebook Ads for Family Law Attorneys

Why Family Law Attorneys Should Advertise on Facebook

Meta’s platforms (Facebook and Instagram) let you reach people at the critical moments of their lives — when they’re navigating divorce, custody disputes, or planning for marriage. With nearly 247 million U.S. Facebook users in 2023 (projected to exceed 262 million by 2028), and 94% brand awareness, Facebook remains the platform where your potential clients spend their time — even if only 68% say they “like” it. Usage, loyalty, and engagement remain high, making it an essential channel for reaching families in transition.

Connect With Potential Clients Where They Already Are

Every day, millions of people — many facing marriage, divorce, custody, or support issues — scroll through Facebook and Instagram. Advertising on these platforms ensures your firm is visible to individuals and families who urgently need legal advice during emotionally charged times.

Target the Right People at the Right Time

Meta’s advanced targeting capabilities allow you to reach people showing signs they may need family law services — such as those researching divorce, visiting family court websites, or engaging with parenting and relationship content. Retargeting tools let you stay top-of-mind for users who’ve visited your site or interacted with your posts.

Generate Leads Now While Building Your Reputation for the Future

Our campaigns don’t just deliver consultations today — they also educate your audience, position your firm as a trusted advocate during one of the most difficult times in their lives, and ensure you’re remembered for future referrals.

Lower Costs and Scalability for Family Law Firms

With fewer family law firms advertising on Facebook compared to Google, your cost per impression stays lower, and your firm benefits from repeated daily exposure. Because family-related needs arise unexpectedly, staying visible and memorable on platforms people already use gives you a competitive edge.

1. Offer Development
We craft compelling offers tailored to people navigating family law matters, such as:
- Free case evaluations for those considering divorce or custody action
- Guides on “What to Do Before Filing for Divorce”
- Resources about child custody and support rights
- Stories of favorable settlements and successful resolutions
2. Creative Ideation
We develop creative concepts that resonate deeply with people in emotional and stressful situations by:
- Recognizing the emotional toll of family disputes
- Highlighting your role as a compassionate, knowledgeable advocate
- Conveying urgency while providing reassurance
- Avoiding fear-mongering or judgment
3. Copywriting & Video Scripting
We write ad copy and video scripts that:
- Speak directly to the challenges of divorce, custody battles, or support issues
- Showcase your record of positive outcomes and client care
- Use empathetic calls-to-action encouraging prospects to reach out
- Follow all legal and ethical advertising rules
We even make video creation easy, providing ready-to-use scripts and production tips.
4. Ad Creation
Once videos are filmed, we edit them into professional, high-converting ads. We also create image and text ads that:
- Highlight your experience and understanding of sensitive family matters
- Feature testimonials from past clients (where allowed)
- Showcase your team’s expertise and compassion
- Educate viewers on their legal rights and options
5. Landing Page Builds
We design and build landing pages that:
- Reflect your brand’s professional yet approachable tone
- Offer clear calls-to-action for consultations
- Highlight your client trust and successful outcomes
- Load quickly and work seamlessly on mobile devices
- Comply with state bar advertising rules
6. Campaign Setup & Management
We handle everything needed to run your campaigns, including:
- Targeting audiences based on behaviors, demographics, and interests
- Allocating and optimizing your budget for the best ROI
- Testing creative and messaging variations
- Monitoring performance and making ongoing improvements
- Ensuring compliance with legal advertising rules
7. Conversion Tracking & Intake Integration
We make sure your leads are tracked and seamlessly integrated into your intake process by:
- Setting up call and form tracking
- Integrating with your CRM or case management tools
- Sending real-time lead notifications
- Ensuring secure, confidential client information handling

Lawyer Facebook Ads Portfolio

Take a look at some recent ads we've ideated and created for our attorney clients.

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START SEEING CLIENTS WITHIN 30 DAYS

How We Work With Family Law Firms

Our campaigns are designed to deliver qualified leads within days — and build momentum in the first 30–60 days to create a consistent stream of clients.

Strategy & Creative Planning
We start by understanding your practice, your ideal clients, and your goals. Then we:
- Analyze your local market and competitors
- Define offers and messaging that resonate with clients’ emotions and needs
- Identify and precisely target the right audiences
- Create concepts that inspire trust and action
Technical Setup & Launch
We take care of all technical details for a smooth, compliant launch:
- Install Facebook pixel and set up conversion tracking
- Build and segment audiences by location, interests, behaviors, and retargeting
- Conduct quality checks before launch
Learning Phase
During the initial weeks, Facebook’s algorithm tests different ads, audiences, and placements to find the best combinations. We:
- Test creative and messaging variations
- Explore audience segments to identify responsive groups
- Monitor early trends and adjust budgets based on data
Optimization & Scaling
Once we identify what works, we refine and scale your campaigns to maximize results:
- Pause underperforming ads and audiences
- Increase investment in high-performing strategies
- Continuously test new creatives to prevent fatigue
- Fine-tune targeting and bids for cost-effective leads
Stabilization & Growth
When campaigns stabilize, we maintain results and find new growth opportunities:
- Keep lead flow steady with ongoing adjustments
- Test advanced strategies like lookalike audiences and seasonal messaging
- Align ads with your intake process for better conversion
- Introduce fresh creative angles to keep engagement high

Do Facebook Ads Actually Generate Signed Clients?

Yes, they do - our clients are proof of that.

DUI Law Firm In Miami

Reduced cost per lead from $350 to $55
Generated 127 signed DUI cases in 6 months
ROI of 4 to 1

LA Car Accident Lawyer

Reduced cost per lead from $1,200 to $246
Generated 80 signed MVA cases in 3 months
ROI of 5 to 1

Texas Injury Lawyer

Reduced cost per lead from $700 to $210
Generated 50 signed cases in 4 months
ROI of 3 to 1

Can We Run Your Facebook Ads? Here’s What It Costs

Making money costs money. If this type of investment makes you gun shy, we are not the agency for you.

WEBRIS Retainer
Monthly Ad Spend

Base
$5,000/mo
MIN of $15k/mo

Scaling
10% of ad spend
$50,000

Our pricing starts at $5K monthly, with a performance-based model adding 10% of ad spend once you exceed $50K/month—aligning our success with scaling your results efficiently and profitably.

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Frequently Asked Questions

What’s Included in the $5,000 Monthly Fee?

Everything you need for a successful campaign: - Strategy & planning - Ad creative (copy, images, videos) - Landing page design & development - Campaign setup, management, and optimization - Conversion tracking & reporting
How Do You Track ROI and Leads?

We implement full tracking — including calls, form submissions, and CRM integration — and deliver monthly reports showing lead volume, cost per lead, and ROI.
How Long Before You See Results?

Most firms start seeing leads within the first week, but it typically takes 30–60 days to reach peak performance as the campaign gathers data and we optimize for the best-performing ads, audiences, and messaging.
What Types of Ads Do You Create for Our Firm?

We create high-converting video and image ads specifically designed for family law firms on platforms like Facebook and Instagram. Our focus is on producing engaging content that captures attention and drives leads, including talking-head videos featuring your attorneys addressing family law issues, educational content that builds trust around divorce, custody, and support topics, and compelling image ads that stop the scroll. Every ad is tailored to your family law practice, aligned with your brand, and fully compliant with legal advertising regulations. We also develop retargeting ads to keep your firm top-of-mind with potential clients throughout their decision-making process.

A MESSAGE FROM OUR FOUNDER

Most Legal Marketing Agencies Are Full Of 💩.

They're focused on "traffic", we are solely focused on generating new cases.

Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.

I’ve worked with law firms for almost a decade, I know what you care about.

Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.

From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big cases.

LET’S WORK TOGETHER

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