Frequently Asked Questions

• Can you really rank a family firm's website?

  In the highly competitive realm of family and divorce law, our approach is customized to both the unique aspects of each market and the specific needs of our clients. SEO operates on a principle of zero sum, meaning our real competition isn't Google, but rather other law firms vying for the same visibility. By understanding our position in relation to our competitors, we are able to devise a strategic action plan that clearly outlines the steps towards achieving success.

• How long does it take to see results?

  Most family law firms begin seeing measurable improvements in rankings within 3-4 months of implementing our Blended SEO strategy. However, the full impact typically develops over 6-8 months as our technical optimizations, content creation, and link acquisition efforts compound. Unlike paid ads that stop generating leads when you stop paying, SEO results continue to build and strengthen over time.

• What makes your "Blended" SEO approach different from other agencies?

  Our Blended approach targets multiple areas of Google simultaneously – organic listings, local map pack, and Google Business Profile optimization – rather than focusing on just one aspect of search visibility. Most agencies fail because they only optimize for one segment of Google's results. Our comprehensive strategy ensures your firm captures potential clients across all search touchpoints, casting a wider net that delivers actual business results.

• Why is SEO more cost-effective than Google Ads for family law firms?

  While Google Ads can generate immediate traffic, family law keywords are extremely expensive, requiring constant investment to maintain lead flow. SEO, though initially requiring investment to reach top positions, eventually provides free traffic and leads around the clock without per-click costs. Additionally, users often trust organic results more than paid advertisements, leading to higher quality inquiries and better client acquisition costs over time.

• How do you measure the success of your SEO campaigns?

  We track success through multiple key performance indicators: improvement in keyword rankings, growth in organic search traffic, increases in qualified leads (phone calls and form submissions), enhanced local visibility, and ultimately, your return on investment. Our clients typically see dramatic increases in inbound inquiries – like the 618% increase in phone calls Moshtael Law experienced in just six months – which directly translates to more revenue for your firm.

• Do I need a new website to benefit from your SEO services?

  Not necessarily. We begin every engagement with our proprietary Website Quality Audit to determine if your current site can be optimized effectively or if redesign elements are needed. Many times, we can significantly improve rankings by enhancing your existing website through technical fixes, content additions, and proper optimization rather than starting from scratch. Our goal is to maximize results while minimizing unnecessary expenses.

• How much does your SEO service cost for family law firms?

  Our SEO services start at $4,000 per month, with investment levels varying based on your market competitiveness and growth goals. We've found this to be the minimum effective investment to drive meaningful results in the highly competitive family law vertical. Compared to the value of even a single divorce case (which can be worth $10,000-$30,000+), most clients see extraordinary returns on their SEO investment within the first few months.

• Do you work with multiple family law firms in the same geographic area?

  No, we maintain strict exclusivity agreements to ensure we never work with competing law firms in the same market. When you partner with us, you can be confident that the SEO strategies and insights we develop are exclusive to your firm. This allows us to focus entirely on getting your practice to dominate the local search results without dividing our efforts or creating conflicts of interest.

• What does the Local Service Ads (LSA) setup process involve?

  Our team handles the entire LSA setup process, including verification, business profile optimization, and strategic configuration – all included at no additional cost with our SEO services. We'll ensure your firm passes Google's screening process to earn the Google Guarantee badge, which significantly enhances consumer trust. LSAs operate on a pay-per-lead basis, meaning you only pay for actual potential clients rather than mere clicks, creating an effective complement to organic SEO efforts.

• How do you approach content creation for family law websites?

  Our content strategy begins with comprehensive keyword research specific to divorce and family law. We identify high-value topics that potential clients are searching for and create authoritative content that demonstrates your expertise. Each piece of content is strategically optimized for search engines while maintaining a compassionate, professional tone that resonates with individuals facing difficult family situations. This balanced approach helps position your firm as both technically competent and emotionally understanding.