You’re a business attorney. Your clients are the backbone of the economy – the entrepreneurs, the innovators, the job creators. They turn to you for the critical legal guidance they need to start, grow, and protect their companies.
But in a crowded marketplace where countless business lawyers are jockeying for attention, how can you ensure that your firm is the one these clients find and choose?
The answer lies in mastering the most influential channel for client acquisition in the modern age: Google search.
When a business owner needs legal assistance, whether it’s for entity formation, contract drafting, M&A due diligence, or any number of other corporate matters, their first instinct is often to turn to Google. They’re searching for phrases like “business lawyer near me”, “startup attorney”, or “contract review services”, hoping to find a trusted legal partner who understands their needs.
If your law firm’s website doesn’t prominently appear in those search results, you’re essentially invisible to these potential clients. But if you can claim one of those prized top spots, you become their go-to resource, their trusted advisor, their first choice for business legal needs.
This is the transformative power of search engine optimization (SEO).
Now, you might be thinking, “I’ve tried SEO before, and it didn’t live up to the hype.” Or perhaps, “I’ve heard SEO is a dying strategy in the age of social media and paid advertising.”
I understand the skepticism. The world of SEO is complex and ever-changing, and there’s no shortage of misconceptions floating around.
But here’s the reality: When executed strategically, SEO remains the single most effective way to drive high-quality, high-intent leads to your business law practice.
The Blended Approach For Business Attorneys
For over a decade, WEBRIS has been in the business of helping law firms boost traffic and generate leads through SEO. Our modern SEO approach zeroes in on various facets of Google, blending different strategies, both organic and paid, for optimal results.
Most business law firms face challenges in achieving significant results because their strategy focuses on a narrow search area.
To drive impactful outcomes, it’s essential to have a presence across the entire real estate of the Google search result page.
Our blended approach targets paid and organic opportunities, optimizing not just for lead generation but also for attracting high-value cases.
How We Can Help Your Business Law Firm
SEO is undoubtedly the most effective lead acquisition strategy a business law firm can deploy. Nothing is more powerful than appearing at the top of Google when potential clients are searching for your services
Although Local Service Ads and Google Ads appear at the top of the Search Engine Results Page (SERP), most savvy users today recognize these as paid placements and will intentionally skip over the ads section to reach what they perceive as the most trustworthy, unbiased, and earned placements — the organic results.
- Attract more traffic and leads (that grow over time) — While Google Ads can be a valuable traffic source, keywords related to business law can be expensive, requiring a consistent monthly investment to maintain lead flow. SEO, in contrast, delivers traffic without direct costs. Certainly, you need to invest in the right strategies to reach the top of Google, but once you’ve secured that position, Google essentially provides you with free traffic and potential leads around the clock.
- Establish trust and authority in your market — Google’s organic results are generally perceived as more trustworthy and authentic by users because they aren’t “pay to play.” The Google Business Profile section further legitimizes your firm by displaying reviews, photos, and hours of operation. Google also simplifies the process for potential clients to call or message you directly from the SERP, without needing to navigate to your website.
- Generate a positive ROI on your total investment — Although SEO can be highly competitive, it proves to be more cost-effective than Pay-Per-Click (PPC) in the long run. Large firms may have seemingly unlimited budgets for Ads, driving up costs. With SEO, however, outspending the big firms isn’t necessary; you simply need a smarter plan of attack. We frequently observe instances where the top-ranking pages in organic search have minimal content, no backlinks, and haven’t been updated in years. This presents an opportunity for you to capitalize and surpass competitors.
How Our Blended SEO Approach Works
Our “blended” search approach is designed to maximize visibility and rankings in your local market.
Most agencies fail to deliver results because they focus on only a few parts of the search engine result pages. Instead, we target every opportunity to ensure your business law firm generates quality leads:
Technical Website Review and Optimizations
Google prefers to rank websites that are easy to understand — meaning the technical elements of your website need to be fine-tuned. Here are a few aspects we analyze and optimize for you:
- Website Speed: Page load times impact user experience and can influence rankings. Techniques like image compression, browser caching, and code minification can drastically improve speed.
- Mobile-Friendliness: With over half of web traffic now coming from mobile devices, having a responsive, mobile-optimized site is non-negotiable. Google uses mobile-first indexing, predominantly judging rankings based on the mobile experience.
- Clean Code Architecture: Well-structured HTML, CSS, and JavaScript allow search engines to seamlessly crawl and interpret your content. Proper use of header tags, semantic HTML, and a thoughtful content hierarchy are vital.
- Structured Data & Schema Markup: This coding embedded on your website enhances search result listings with rich details like reviews, event schedules, and multimedia – improving visibility and click-through rates.
- Elimination of Broken Links & Proper Redirects: Broken links create a poor user experience. Properly implementing 301 redirects allows you to preserve existing link equity when URLs change.
- Descriptive Titles & Meta Descriptions: Unique, keyword-inclusive titles and meta descriptions that accurately summarize each page’s content help them rank better and achieve higher click-through rates from search results.
Local SEO Optimizations
To rank in the local “Maps pack,” additional optimizations are necessary:
- Google Business Profile Optimization: Claiming and optimizing your Google Business Profile listing ensures details like your firm’s name, address, phone number, business hours, and spheres of practice are consistently visible when locals search.
- Local Business Schema & Structured Data: Implementing schema markup identifies your firm as a local business and allows enhanced details like your office’s location and area(s) of specialty to be displayed.
- Online Review Management: Positive client reviews can be a pivotal decision factor for businesses. We ensure your firm is actively soliciting reviews across Google and other legal directories, then monitoring and responding to feedback accordingly.
- Local Link Building & Citations: Acquiring authoritative backlinks from reputable local entities like corporations, non-profits, directories, and media outlets tells Google your firm is deeply embedded within the community you serve.
- Local Content Strategy: Creating content tailored for local audiences, such as blogs about local events/news or resources for area businesses, enhances local relevance signals that inform Google’s rankings.
Content Creation & Publishing
ur battle-tested SEO content strategy begins with our proprietary Website Quality Audit to assess the current state of your site’s content, identify improvement areas, and pinpoint any existing issues or missed opportunities:
- Keyword Research & Mapping: We leverage a vast database of lucrative keywords tailored to corporate legal services to determine how your prospects are searching, in what volumes, and map terms to specific interior pages prioritized for optimization.
- On-Page Content Optimization: Existing pages on your website undergo meticulous on-page enhancements including title/meta updates, content additions/rewrites, image optimization, internal linking patterns, and more to satisfy search intent.
- New Page Creation: Our team skillfully architects and produces any missing corner-stone pages, like new practice area pages, geo-specific location pages, or pieces of supporting content needed to comprehensively cover key topics and search queries.
- Legal Content Writing: For areas lacking authoritative content altogether, our seasoned legal writers create high-quality, multimedia-enriched content assets like pillar pages, FAQs, case studies, and blog posts to earn visibility and establish subject matter expertise.
Link Acquisition from High Authority Legal Domains
Acquiring high-quality backlinks pointing to your website from other authoritative domains is one of the most impactful yet challenging components of a successful corporate law firm SEO strategy.
We leverage proprietary link data, research tools, and relationship-building techniques to secure links on respected, relevant websites that search engines value as credible endorsements of your firm’s industry authority.
By earning these authoritative backlinks, your website gains higher rankings and increased visibility to potential clients.
Local Service Ads (LSAs)
A comprehensive corporate law firm SEO strategy must incorporate Local Service Ads, Google’s new pay-per-lead ad service tailored specifically for service-area businesses.
Unlike traditional PPC ads that charge per click, Local Service Ads only incur charges when a “lead” occurs in the form of a call, message, or direction request – ensuring you only pay for direct engagement from interested prospects.
We handle everything from completing your LSA profile optimization and verification to continual campaign management, performance monitoring, and ad copy/creative testing to keep your firm’s Local Service Ads prominently displayed and generating a steady stream of hot leads.
Is Your Business Law Firm a Fit for Our SEO Services?
Our SEO services are second to none, and as a result, we often turn away more leads than we accept.
We only take on a handful of new clients per month to ensure our services drive the results needed to make your law firm more money.
Our services are a great fit if you:
✔️ Are the CEO/Founder/executive of a business law firm
✔️ Are currently generating more than $1 million in annual revenue
✔️ Are willing to invest at least $6,000/month into SEO services
✔️ Have a dedicated intake team or call answering service
✔️ Have a growth mindset and want to build a bigger law firm
✔️ Are committed to helping your clients achieve their goals
If that sounds like you, we’d love to have a conversation to see how we can help you generate more leads with SEO.
→ Book your free consultation here
