This is something the SEO community has been debating for years. How should we handle…
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Generally speaking, you will want to use a subfolder over a subdomain to preserve SEO equity.
SEO equity = link equity from your internal and external links.
It’s easier for Google to crawl, index and rank content in a folder as opposed to a subdomain.
Let’s say you’re an agency building out your website.
You’d want to list out your services on your site. You could do so in 2 ways:
For this example, folders will perform better in search than a subdomain. This would help both users and search engines to better navigate through the site.
But if you are going after something a lot more robust, you should opt for a subdomain.
For example, our agency launched a training platform that was included on our agency website.
We had the option to either host the training in a subfolder on the WEBRIS website or set up a subdomain for that.
We chose to host it on a subdomain because setting it up in a subfolder on WEBRIS would have been like creating a website within a website.
In terms of ranking power though, subfolders usually rank better than a subdomain.
From a user experience perspective, subfolders are a lot better than subdomains because users can get confused navigation wise when you redirect them to a subdomain.
When deciding between setting up a microsite on a new domain you should think about the nature of the business.
If it is a completely different business then a new domain should be chosen for it.
So here are your options:
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