This is something the SEO community has been debating for years. How should we handle…
For optimal SEO performance? Watch me break it down for you.
Generally speaking, you will want to use a subfolder over a subdomain to preserve SEO equity.
SEO equity = link equity from your internal and external links.
It’s easier for Google to crawl, index and rank content in a folder as opposed to a subdomain.
Let’s say you’re an agency building out your website.
You’d want to list out your services on your site. You could do so in 2 ways:
For this example, folders will perform better in search than a subdomain. This would help both users and search engines to better navigate through the site.
But if you are going after something a lot more robust, you should opt for a subdomain.
For example, our agency launched a training platform that was included on our agency website.
We had the option to either host the training in a subfolder on the WEBRIS website or set up a subdomain for that.
We chose to host it on a subdomain because setting it up in a subfolder on WEBRIS would have been like creating a website within a website.
In terms of ranking power though, subfolders usually rank better than a subdomain.
From a user experience perspective, subfolders are a lot better than subdomains because users can get confused navigation wise when you redirect them to a subdomain.
When deciding between setting up a microsite on a new domain you should think about the nature of the business.
If it is a completely different business then a new domain should be chosen for it.
So here are your options:
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