Content Strategist at WEBRIS. Content creation, keyword mapping and on-page optimization for law firm websites.
Experience
Content Strategist at WEBRIS
Leads content creation, keyword mapping and on-page optimization
Works on SEO and GEO engagements for law firms
More about Chris McDonald
Chris is a Content Strategist at WEBRIS. On SEO and GEO engagements he leads content creation, keyword mapping and on-page optimization.
In practice that means deciding which page on a firm's site should rank for which search, then making sure the page deserves to: practice area pages first, educational content second.
What Chris works on
WEBRIS only works with law firms, and every channel is measured the same way: signed cases.
Mapping
Keyword mapping
One target search per page, so a firm's pages stop competing with each other.
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