Ads Optimized For Cases, Not Clicks

Our management fee starts at $2,500/mo for firms spending up to $25,000/mo in ad spend. For firms spending more, we charge 5% of ad spend. We require a minimum of $10,000/mo in ad spend to ensure campaigns have enough budget to generate meaningful results. We'll give you exact pricing on the call based on your specific goals.

Absolutely. PPC is one of the most effective channels for law firms because it puts you in front of people who are actively searching for a lawyer right now. Unlike SEO which builds over time, PPC delivers leads from day one. The key is having the right strategy — precise targeting, custom landing pages, and aggressive optimization — which is exactly what we do.

We build extensive negative keyword lists to block irrelevant searches, use exact and phrase match keywords instead of broad match, set tight geographic targeting, and review search term reports daily. We also build custom landing pages for each campaign so you're not sending expensive clicks to a generic page. Every dollar is accounted for and optimized toward signed cases.

Both, ideally. PPC gives you immediate leads while SEO builds long-term organic visibility. PPC is the fastest way to get cases coming in the door — you can see leads within the first week. SEO takes longer but compounds over time and reduces your reliance on paid channels. We recommend starting with PPC to generate immediate revenue, then layering in SEO for sustainable growth.

We set up call tracking with unique phone numbers for each campaign, form tracking with hidden fields that capture the source keyword and ad, and conversion tracking in Google Ads. Everything feeds into a custom dashboard where you can see exactly which keywords, ads, and campaigns are producing leads and signed cases — not just clicks.

We run PPC campaigns for every major practice area: personal injury, criminal defense, family law, immigration, employment, bankruptcy, business law, estate planning, DUI defense, and more. We build separate campaigns for each practice area so your budget is focused on the exact case types you want.

Yes. PPC is one of the few channels where smart strategy can beat big budgets. A well-structured campaign with tight targeting, high-quality landing pages, and optimized Quality Scores can achieve lower costs per click and higher conversion rates than a poorly managed campaign with ten times the budget. We've helped solo practitioners outperform multi-office firms in competitive markets.

Most clients see their first leads within the first 7 days of campaign launch. The first 30 days are a learning and optimization phase where we refine targeting, bids, and ad copy. By month two, campaigns are typically hitting their stride with consistent lead flow and a clear cost per case number.

Yes, always. Sending ad traffic to your homepage or a generic practice area page is one of the biggest mistakes law firms make. We design and build dedicated landing pages for each campaign — optimized for conversion with clear calls-to-action, social proof, and fast load times. This alone can double your conversion rate compared to using existing website pages.

No. We work on a month-to-month basis with no long-term contracts. We earn your business every month with results, not legal agreements. If you're not happy with performance, you can cancel at any time. We also give you full ownership of your ad accounts, landing pages, and all campaign data — nothing is held hostage.