Facebook Ads For Personal Injury Lawyers

Get Qualified Leads, Fast

Generate a consistent flow of car accident, slip and fall, and wrongful death leads with Meta ad campaigns designed specifically for personal injury law firms.

Get Me Leads
Borunda & Fomby Facebook Ads Results
$1,500
MVA Cases
Borunda & Fomby
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Why Facebook Ads Work For Personal Injury Lawyers

Personal injury is one of the most competitive legal markets in the country. Google Ads costs are through the roof, and every firm is fighting for the same search traffic. Facebook and Instagram ads give PI lawyers a massive advantage — you can reach accident victims and injured people based on demographics, behaviors, and life events at a fraction of the cost of search advertising.

  • Reach accident victims before they search — target people based on life events, interests, and behaviors related to accidents and injuries
  • Lower cost per case than Google Ads — PI keywords on Google can cost $200+ per click. Meta ads deliver leads at a fraction of that cost
  • Build brand recognition in your market — stay top of mind so when an accident happens, your firm is the first one they think of
  • Scale without limits — unlike search ads where volume is capped by search demand, Meta ads let you reach as many people as your budget allows
Are You A Fit?

Our Process

A completely done-for-you service. From creative ideation to signed cases, we handle every step.

01

Ad Ideation

Hooks, angles, and formats proven to convert.

Day 1
03

Video Scripting

Word-for-word scripts. Read and record.

Day 5
05

Video Editing

Cuts, overlays, captions & branding.

Day 10
07

Campaign Launch

Ads go live. Leads start coming in.

Day 21
Day 3
02

Copywriting

Ad copy targeting pain points with clear CTAs.

Day 7
04

Video Filming

You film on your phone or we come to you.

Day 14
06

Landing Pages

Conversion-optimized pages for each campaign.

Day 30-60

Scale & Optimize

Double down on winners, cut underperformers, scale toward lowest cost per case.

Full Transparency

We Show You Exactly Where Your Money Goes

Every lead is logged, reviewed, and categorized in a custom dashboard. We track every call, form submission, and consultation so you can see exactly how many leads you're getting, what each one costs, and which ones turned into signed cases.

Facebook Ads Performance Over Time
Leads + Cost Per Lead · 12 months
Leads
Cost Per Lead
0 25 50 75 100 LEADS $0 $50 $100 $150 $200 COST/LEAD Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
New Leads
Qualified Leads
Signed Cases
Cost Per Signed Case
Our Work

Lawyer Facebook Ads Portfolio

Take a look at some recent video ads we've created for our attorney clients.

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No Excuses!

How We Get Busy Attorneys To Make Videos

We handle the ad concepts, scripts, and all post-production editing. You just need to show up. Pick the option that works for your schedule.

Option 1

You Film

We do everything else

We come up with the ad ideas, write the video scripts, and send them to you. All you do is prop up your cell phone, push record, and read the script. We handle all editing, captions, music, and post-production.

Option 2

We Film

Using our internal creative team

Don't want to be on camera? No problem. Our in-house content team creates and films ad creative on your behalf using actors, voiceovers, and native-style content that performs just as well.

Option 3

We Film You

We come to your office

We send a professional film crew to your office for a full day of on-site production. We handle concepts, scripts, filming, directing, and post-production. You just show up and talk about what you do.

We also handle Spanish-language ads — scripting, voiceover, and creative — so you can reach Spanish-speaking clients in your market.

If You Work With Us, You Will Grow

Trusted By 100+ Law Firms

Why WEBRIS For Personal Injury Facebook Ads?

We don't just run ads — we engineer complete paid social systems designed to produce one outcome: more signed cases at a lower cost per acquisition.

Legal-Only Meta Ads Expertise

We only work with law firms. We know the exact audiences, creative formats, and messaging that convert in the legal vertical.

In-House Creative Team

No outsourcing. Our team scripts, films, edits, and produces every ad in-house for full quality control.

Full-Funnel Tracking

From ad click to signed retainer, every step is tracked. You always know your cost per lead, cost per consultation, and cost per signed case.

Compliance Built In

Every ad goes through a multi-step compliance review. We stay current on all state bar advertising regulations and Meta's policies.

Russell Lorfing
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.

Russell Lorfing

Managing Partner, Keith & Lorfing

Facebook Ads Work For Multiple Practice Areas

Get Started

Can We Run Your Facebook Ads?
Here's What It Costs.

Making money costs money. If this type of investment makes you gun shy, we are not the agency for you.

Facebook Ads Management
$3,000 /mo
Minimum $12,000/mo in ad spend recommended
For firms spending $40,000+/mo, management moves to 10% of ad spend.
No contracts. Cancel anytime.
In-house creative team
Full compliance review
Conversion tracking included
Dedicated account manager
Weekly optimization

Need us to come to you? We offer custom filming campaigns where our team travels to your office for a full day of professional video production — scripted content, b-roll, testimonials, and everything you need for months of ad creative. Ask about on-site filming packages.

What You Should Know
Leads Start Fast
Most firms start seeing leads within the first 2 weeks of launch. Facebook Ads put your firm in front of thousands of potential clients immediately.
Lower Cost Per Lead Than Search
Facebook and Instagram CPMs are significantly lower than Google Ads. This means more reach, more leads, and more signed cases per dollar spent.
Creative Is Everything
On social, the ad creative determines success. That's why we produce all creative in-house — video scripts, ad design, copywriting, and landing pages.
Brand Equity + Lead Gen
Unlike search ads, Facebook Ads build brand recognition while generating leads. Your firm stays top of mind even with people who don't convert immediately.
Work With Us

Let's Get You More Signed Clients With Facebook Ads.

Book a free call with a paid social strategist. We'll analyze your market, review your current campaigns, and show you exactly how to get more cases at a lower cost.

Market Analysis
We'll analyze your market to see the total lead volume available through Facebook and Instagram ads.
Competitive Review
See what your competitors are running on Facebook and Instagram, and where the gaps are.
Custom Growth Plan
A clear roadmap showing expected lead volume, creative strategy, and timeline to results.
Creative Strategy Preview
We'll share initial creative concepts and messaging angles tailored to your practice areas.

Facebook Ads For Personal Injury Lawyers FAQs

Our management fee is $3,000/mo with a recommended minimum of $12,000/mo in ad spend. For firms spending $40,000+/mo, management moves to 10% of ad spend. Personal injury campaigns typically see cost per lead between $30-$80 depending on the market and case type.

Most personal injury firms see their first leads within 2 weeks of campaign launch. The first 30-60 days are a testing phase where we optimize creative, audiences, and offers. By month two or three, campaigns typically produce a steady flow of accident and injury leads at a predictable cost per case.

You will receive leads from people who have been in car accidents, slip and falls, workplace injuries, and other personal injury situations. Leads come in as phone calls and form submissions from dedicated landing pages.

We handle everything. Our in-house creative team writes the scripts, produces the video ads, designs the graphics, writes the ad copy, and builds the landing pages.

We use Meta advanced targeting to reach people based on demographics, behaviors, interests, and life events related to accidents and injuries. We also build lookalike audiences based on your best past clients.

We run campaigns across both Facebook and Instagram through Meta advertising platform. This includes Facebook Feed, Instagram Feed, Instagram Stories, Reels, and the Audience Network.

Yes. Every campaign gets a dedicated, conversion-optimized landing page built specifically for that case type. We do not send traffic to your homepage.

We set up full conversion tracking including the Meta Pixel, Conversions API, call tracking with unique phone numbers, and form tracking with hidden fields. Every lead is tracked from ad click to signed retainer.

We limit the number of PI firms we work with in each geographic market to avoid conflicts. During our initial call, we will confirm there are no conflicts in your area.

We only work with law firms, and we produce all creative in-house — video scripts, filming direction, editing, ad design, copywriting, and landing pages. We also track all the way to signed cases, not just leads.