GEO For Lawyers
When someone asks ChatGPT, Claude, or Perplexity for a lawyer, does your firm come up? If not, you're losing cases to competitors who figured this out first. We fix that.
Free Growth Plan
Millions of people now ask ChatGPT, Claude, Perplexity, and Google's AI Overviews to recommend a lawyer instead of scrolling through search results. These AI platforms pull from a completely different set of signals than traditional Google rankings. If your firm isn't optimized for how AI models source and surface recommendations, you simply don't exist to a growing segment of potential clients.
The firms getting recommended by AI aren't just the ones with the best SEO. They're the ones with structured data AI can parse, authoritative content AI trusts enough to cite, and a digital footprint that appears consistently across the sources these models train on and retrieve from.
Most agencies are still chasing Google rankings while ignoring the fact that AI platforms are answering legal questions directly. When someone asks ChatGPT "who is the best personal injury lawyer in Miami," the AI doesn't look at your Google ranking. It looks at your overall digital authority, structured data, reviews, citations, and content quality across the entire web.
What we do is optimize your entire digital presence so AI models recommend your firm by name. We target the signals AI actually uses — structured entity data, authoritative citations, consistent NAP across directories, review sentiment, and content that answers the exact questions people ask AI: "best personal injury lawyer in Miami," "top rated DUI attorney near me," "which law firm handles truck accidents in Dallas."
We build these signals systematically so that when someone asks any AI platform for a lawyer recommendation in your market, your firm is the one that gets named. These aren't people browsing — they're people ready to hire. Right now.
AI search engines decide who to recommend based on five distinct signal categories. Most agencies optimize for one or two. We build all five systematically so AI platforms have no choice but to name your firm.
We build your firm's digital identity so AI models recognize you as a distinct, authoritative entity — schema markup, knowledge graph presence, Wikidata, and consistent data across every source AI retrieves from.
We create content that AI models pull from and cite when answering legal questions — structured for retrieval, written with authority, and designed to be the answer AI gives.
AI models recommend firms they see mentioned across trusted sources. We get your firm named in news outlets, legal publications, and authoritative websites that AI retrieves from.
AI uses review volume, sentiment, and consistency to decide who to recommend. We optimize your reviews across Google, Avvo, and legal directories so AI sees you as the trusted choice.
We track exactly where your firm appears (and doesn't) across ChatGPT, Claude, Perplexity, Google AI, and Copilot — monitoring competitors, measuring share of voice, and adjusting strategy based on real data.
Before AI can recommend your firm, it has to know you exist as a distinct entity. We build the structured data and knowledge graph presence that makes AI models recognize your firm, your attorneys, and your practice areas as authoritative entities worth recommending.
AI doesn't just rank pages. It cites them. Every piece of content we create is engineered to be the source AI pulls from when someone asks a legal question in your practice area. If AI can't cite you, it won't recommend you.
AI models recommend firms they see consistently mentioned across trusted sources. We get your firm named in news outlets, legal publications, and authoritative websites that AI retrieves from when deciding who to recommend.
AI models weigh review volume, sentiment, and consistency heavily when deciding who to recommend. A firm with 200 five-star Google reviews gets recommended over a firm with 12, every time. We make sure you win that comparison.
You can't improve what you don't measure. We track exactly where your firm appears across every major AI platform, monitor what competitors are getting recommended, and use that data to adjust strategy in real time.
Everything is meticulously tracked in a custom lead tracking dashboard. We set up call tracking, form tracking, and website engagement tracking so you can clearly see your leads, traffic, and rankings. We use this data to continuously optimize your campaigns and improve month over month.
AI is the new front door for legal clients. If your firm isn't showing up when people ask ChatGPT or Perplexity for a lawyer, you're handing cases to whoever does. Our GEO campaigns fix that.
We don't just optimize for Google — we engineer your firm's presence across every AI platform so that when someone asks any AI for a lawyer recommendation, your name comes up.
We optimize for every AI platform that matters: ChatGPT, Claude, Perplexity, Google AI Overviews, and Bing Copilot. Our approach ensures your firm is recommended regardless of which AI someone uses to find a lawyer.
We regularly query AI platforms for legal recommendations in your market and track whether your firm gets named, how it gets described, and what competitors show up. When AI models update, we adapt your strategy before your competitors even notice.
We don't hand you a list of recommendations and walk away. Our team handles everything — entity optimization, authority content, citation building, and AI monitoring — so you can focus on practicing law.
Our managing partner has spoken at major marketing conferences worldwide, published 3 books on search marketing, and built a YouTube channel with over 20 million views. We practice what we preach.
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.
Managing Partner, Keith & Lorfing
Our GEO process is built to get your firm recommended by AI platforms for every practice area you handle. Don't just take our word for it — the results speak for themselves.
Book a free call with a legal growth expert. We'll analyze your market, review your competitors, and show you exactly where the opportunities are.
