$1,800 Signed Slip And Fall Cases With Zero Attorney Filming

Chalik & Chalik runs 12 offices across Florida and was mostly a car accident firm when they hired WEBRIS. We opened a new case type for them, premises liability, using actors and our own creative team. The attorneys have never picked up a camera, and the firm signs slip and fall cases at $1,800 each.

The Problem

Chalik & Chalik is a family firm with two attorneys and twelve offices across Florida.

Car accidents were the core of the practice. The problem is that MVA in Florida is a real estate play. The billboard firms own the awareness, the auction gets more expensive every quarter, and a two-attorney firm cannot buy its way to the front of that line.

They had another constraint most agencies ignore. The attorneys did not want to be the content machine. Twelve offices is a lot of intake to run, and filming every week was not going to happen.

Here's what they were up against:

• MVA cost per case in Florida climbing every quarter, driven by firms spending ten times their budget
• No attorney time available for weekly video
• A need for a case type that was profitable and could run year after year without constant reinvention
• Leads that had to route cleanly across twelve offices, not one

They came to WEBRIS with a simple question: is there a pocket of cases nobody else is fighting for?

The Solution

Yes. Premises liability.

Slip and fall at a big-box store. A wet floor at a restaurant. A broken step at an apartment complex. These cases happen every day in Florida and almost no one advertises for them on Meta.

Less competition means cheaper attention. It also means far less pressure on the attorneys to make content, because we are not fighting a crowded feed with a famous face.

So we built the whole channel without them. Our internal creative team scripts, casts, and shoots every video with actors. We have never needed a Chalik attorney on camera.

Campaign Snapshot

What We Ran

• Actor-led video ads, produced start to finish by the WEBRIS creative team
• 8 new ads a month, built around real premises scenarios
• Big-box retailers, grocery stores, and apartment complexes as the creative angles
• "Did you know?" hooks that educate first, then offer the free consultation
• Leads routed to intake across all 12 offices by location
• Signed cases fed back into Meta so the algorithm learns what a real premises client looks like

How The System Works

The Creative

Here is one of the ads from the account, exactly as it runs in the feed:

The Results

At $10,000 a month, the account signs roughly five to six premises cases a month that the firm was not getting before.

That is a new revenue line, not a cheaper version of an old one. These cases did not exist in the firm's pipeline until the campaign started.

Here's the short version of why the math works:

Why This Worked

• Chalik & Chalik won because they picked a case type nobody else was advertising and let us build the creative machine around it.
• Actors made the channel scalable. We never waited on anyone's calendar to ship new ads.
• Scenario-based creative matched the moment people actually look for help, which kept lead quality high at $100 a lead.
• A $1,800 signed case in Florida, with no attorney time spent on video, is what a blue-ocean case type looks like.

Want signed cases from Meta Ads without guessing your way there? Book a free growth plan and we will show you what this system looks like for your firm.

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