$2,275 Signed Car Accident Cases For A Solo Attorney In Arizona

CLS Injury Lawyers is a one-attorney firm competing against seven-figure billboard budgets in Phoenix. WEBRIS turned the founder's phone and a weekly script habit into a Meta Ads engine. The result: $220 leads and $2,275 signed MVA cases on $15,000 a month.

The Problem

Arizona is one of the most expensive personal injury markets in the country.

The billboard firms spend seven figures a month. A single Google click for "car accident lawyer" in Phoenix costs more than a nice dinner, and the first result takes most of the calls.

Christopher Sullivan opened CLS Law in 2021 after leaving a large firm. One attorney. No billboard budget. No TV.

He did have one thing most solo attorneys do not: he was already comfortable on camera. He was posting short videos to TikTok on his own, for free, with no plan behind them.

Here's what wasn't working:

• The videos got views but no cases. There was no offer, no landing page, and no intake tied to them.
• Google Ads at Phoenix prices would eat a solo firm's budget in a week.
• Referrals were steady but could not be scaled on demand.
• Every ad platform he tried rewarded whoever spent the most, and he could not outspend anyone.

Read that again. He had the hardest asset to buy (a lawyer who films) and none of the system around it.

The Solution

We kept it simple. We did not try to out-produce the billboard firms. We out-published them.

Every week, WEBRIS sends Christopher a batch of scripts. He films them on his phone, on time, every time, wherever he happens to be: his office, his car, a parking garage.

That discipline is the whole strategy. Meta rewards volume and variety of creative, and a solo attorney who films every week out-produces firms ten times his size.

The content never looks staged, so it never feels like an ad. That is why it works in a feed full of polished billboard-firm commercials.

Campaign Snapshot

What We Ran

• Bottom-funnel scripts aimed at people who were just hit, not general brand awareness
• 10 new ads a month, every one shot on a cell phone
• Hooks rotated weekly so the account never fatigues
• Meta lead forms that capture claim details before the first call
• Intake calls the lead back within minutes, while they are still on the app
• Signed cases fed back into Meta as custom conversions, so the algorithm optimizes for retained clients, not form fills

How The System Works

The Creative

Here is one of the ads from the account, exactly as it runs in the feed:

The Results

At $15,000 a month, the account produces roughly six to seven signed MVA cases a month for a firm with one attorney.

I'll be honest about what that number means. A signed MVA case in Arizona is worth many multiples of $2,275 in fees. The campaign pays for itself on the first case or two each month. Everything after that is margin.

Compare that to the alternatives CLS was looking at:

Why This Worked

• CLS did not win because of clever targeting. Christopher won because he showed up on camera every single week and let us do the rest.
• Lead forms plus a fast callback meant leads were reached while they still remembered the ad.
• Feeding signed cases back to Meta taught the platform what a real client looks like, which lowered cost per case over time.
• The person on camera matters more than the production budget. A one-attorney firm proved it in Arizona.

Want signed cases from Meta Ads without guessing your way there? Book a free growth plan and we will show you what this system looks like for your firm.

FAQs