447 Signed Cases In 6 Months For Louisville Law Firm

WEBRIS built a full blended search program for O’Bryan Law Offices, combining Google Ads, Local Service Ads, SEO, and Local SEO across their Louisville metro markets. In the first 6 months, the campaign delivered 447 signed cases at costs per signed case that most firms would kill for.

The Challenge

Louisville is one of the most competitive legal markets in Kentucky. Every PI firm, bankruptcy attorney, and family lawyer is fighting for the same clicks, the same calls, the same signed cases.

O’Bryan Law Offices had built a strong reputation over 30+ years under lead attorney Julie O’Bryan. Multiple offices across Louisville, Frankfort, and New Albany, IN. A solid book of business from referrals and traditional advertising like billboards.

But referrals plateau. Billboards don’t scale. They needed a digital engine that could generate consistent, measurable signed cases across all their practice areas. And they didn’t want to manage four different vendors to do it.

They needed one partner who could run everything under one roof.

The Blended Search Approach

Here’s what most law firms get wrong: they pick one channel and hope it works. They run Google Ads with one agency. Hire an SEO company. Maybe try LSAs on their own. Nothing talks to each other. Nothing compounds.

We don’t do that.

At WEBRIS, we run blended search. That means Google Ads, Local Service Ads, SEO, and Local SEO all working together under one strategy, feeding the same goal: signed cases.

Every channel has a job. PPC and LSAs generate immediate pipeline while SEO ramps up. SEO and Local SEO build long-term volume with zero per-click cost. The website and chat capture everything the other channels generate.

When you run all of them together, they compound. Here’s how each channel performed for O’Bryan.

Google Ads

105 signed cases. $632.27 cost per signed case.

Google Ads was the first lever we pulled. Immediate visibility on high-intent keywords like “car accident lawyer Louisville” and “personal injury attorney near me.” These are people actively looking for a lawyer right now.

Total ad spend was roughly $66K over 6 months. That got us 105 signed cases.

Now think about the math. If even half of those 105 signed PI cases settle at $5K-$10K in fees, that’s $250K-$500K in revenue from $66K in ad spend. That’s a return most firms would take all day.

Google Ads does the heavy lifting upfront while the organic channels build momentum.

Local Service Ads

71 signed cases. $388.08 cost per signed case.

LSAs are the cheapest signed cases in the mix. Period.

The Google Guaranteed badge builds instant trust. You only pay for actual leads, not clicks. And the cost per signed case came in at $388. That’s roughly $27.5K total spend for 71 signed cases.

For a multi-practice firm like O’Bryan, LSAs work across PI, bankruptcy, and family law. We optimized their profiles, managed review generation, and kept their responsiveness scores high so they stayed in top position.

SEO & Local SEO

161 signed cases from organic search.

This is the long game that pays off every single month. No per-click cost. No ad spend. Just rankings that generate calls and form fills around the clock.

We rebuilt O’Bryan’s entire local presence across three markets:

Louisville metro (primary market)
Frankfort, KY
New Albany, IN

The SEO program included:

Google Business Profile optimization for every office location
City-specific landing pages targeting each market
Practice area content built around high-intent search terms
Technical SEO cleanup and site speed improvements
Local citation building and directory management
Ongoing content strategy to build topical authority

161 signed cases from organic in 6 months. And unlike paid channels, those rankings keep working next month and the month after without additional spend per click.

Website & Chat

86 signed from website. 18 signed from chat.

These are the channels that catch what everything else generates. Someone clicks a Google Ad, lands on the site, and fills out a form. Someone finds the firm through organic search and starts a chat conversation.

We optimized conversion paths across the entire site. Clear calls to action. Fast load times. Mobile-first design. And live chat capture to grab visitors who aren’t ready to pick up the phone but are ready to talk.

104 additional signed cases from these two channels alone.

The Results

Here’s the full breakdown of 447 signed cases across all channels in 6 months:

Total Signed Cases / 6 Months

447

161

SEO (Organic)

105

Google Ads

$632 / signed

Website

Local Service Ads

$388 / signed

Chat

Other

447 signed cases. Not leads. Not form fills. Signed, retained clients.

The cost per signed case from LSAs was $388. From Google Ads, $632. And from organic search, the cost per signed is effectively zero beyond the monthly retainer.

Why Blended Search Works

No single channel does this alone. If O’Bryan only ran Google Ads, they’d have 105 cases. Good, but not 447.

If they only did SEO, they’d still be waiting for those rankings to mature during the first few months. They would have missed hundreds of signed cases in the meantime.

Here’s how blended search compounds:

PPC and LSA deliver immediate signed cases from day one
SEO builds in the background and eventually becomes the biggest channel
Once SEO kicks in, your cost per signed drops because organic has no per-click cost
Website and chat capture leads from every source, nothing falls through the cracks
All channels share data, so you know what keywords convert to signed cases and can double down

The firms that win aren’t the ones spending the most. They’re the ones running every channel together with one team that knows how they connect.

That’s what we did for O’Bryan. That’s what we do for every client.

Want A Blended Search Program For Your Firm?

If you’re tired of managing multiple vendors, getting inconsistent results, or only running one channel and hoping it’s enough, let’s talk.

We’ll build you a blended search program that combines Google Ads, LSAs, SEO, and Local SEO under one roof. One team. One strategy. Real signed cases.

Get your free growth plan and see what blended search can do for your firm.

Frequently Asked Questions

Blended search means running Google Ads, Local Service Ads, SEO, and Local SEO together under one strategy. Instead of treating each channel separately, we coordinate them so they feed the same goal: signed cases. The paid channels deliver immediate results while organic builds long-term volume.

Google Ads and LSAs can generate signed cases within the first 30 days. SEO typically takes 3-6 months to build significant momentum, but once it does, it becomes the most cost-effective channel in the mix because there is no per-click cost.

We run everything under one roof. Most firms hire separate vendors for PPC, SEO, LSAs, and web design. That means no coordination, no shared data, and a lot of finger-pointing. We handle all of it with one team, one strategy, and full transparency on what is generating signed cases and what is not.

No. We work with law firms across multiple practice areas including PI, criminal defense, immigration, family law, employment law, and bankruptcy. O’Bryan Law Offices runs PI, bankruptcy, and family law through our blended search program.

It varies by market and practice area. For O’Bryan in Louisville, Google Ads came in at $632 per signed case and LSAs at $388 per signed case. Organic search has no per-click cost beyond the monthly retainer. We will give you realistic projections based on your market during your free growth plan consultation.