In the Atlanta metro area — one of the most competitive personal injury markets in the country — a law firm’s ability to generate high-quality cases depends almost entirely on its visibility in Google.
Brauns Law is a well-known personal injury firm serving clients throughout Duluth, Lawrenceville, Norcross, and the surrounding communities. The firm focuses on car accidents, truck accidents, catastrophic injuries, and wrongful death cases, building its reputation on client service and aggressive advocacy.
The Challenge
When Brauns Law hired us, they were facing a large loss in organic rankings and traffic.
Brauns Law needed an SEO partner capable of diagnosing the root problems and rebuilding the entire system from scratch.
Our Strategic Approach
We developed a structured recovery plan focused entirely on SEO repairs and long-term stability.
1. Full SEO Forensic Audit & Cleanup
Our first step was to untangle the mess created by previous agencies.
- We conducted a deep forensic audit and uncovered:
- Toxic backlinks dragging down domain authority
- Doorway-style pages offering no user value
- Overlapping practice area content competing with itself
- Keyword stuffing across core landing pages
- Technical crawl issues caused by improper site migrations
We removed or consolidated low-quality URLs, disavowed harmful links, and completely rebuilt the site’s SEO architecture.
2. Technical SEO Reconstruction
Once the clutter was cleared, we fixed the invisible but critical issues hurting performance:
- Reworked metadata and header structure
- Improved Core Web Vitals & site speed
- Fixed indexation problems caused by rogue directives
- Implemented scalable internal linking to strengthen topical authority
- Cleaned up schema markup to properly reflect services and locations
This gave Google a clean, cohesive website to index — something it hadn’t had in years.
3. Rebuilding Local SEO Foundations
With multiple office locations, Brauns Law needed strong local visibility.
We:
- Re-optimized every Google Business Profile
- Created clean, city-specific landing pages
- Standardized citations across major legal and local directories
- Strengthened local signals with relevant content and structured data
This resulted in more consistent Map Pack rankings across core injury terms.
4. Content Rebuild for Authority & Relevance
We replaced outdated, spammy content with high-quality, authoritative pages:
- Rewrote core practice area pages with clear intent and structure
- Developed new sub-practice content for accidents and injuries
- Added FAQ clusters to target People Also Ask queries
- Ensured all content adhered to modern entity-based SEO standards
This restored Google’s trust and reestablished Brauns Law as a relevant legal resource.
5. High-Quality Link Building to Restore Authority
To offset years of harmful backlinks, we implemented a clean, authoritative link-building program:
- Earned legal-industry and local backlinks
- Built citations on trustworthy directories
- Removed or disavowed toxic links
- Strengthened domain authority with strategic placements
- This gave the site the credibility needed to re-enter top search positions.
The Results
The turnaround was dramatic.
Looking to Recover From Bad Agency Work or a Traffic Crash?
If your law firm is experiencing declining traffic, unstable rankings, or the aftermath of low-quality SEO work, we’ve rebuilt and recovered dozens of sites just like Brauns Law.
Contact us today to repair, rebuild, and dominate your market again.
