Recapturing SEO Performance For Atlanta PI Firm

WEBRIS untangled years of bad agency SEO work that caused Brauns Law’s traffic to crash, rebuilding the site’s technical foundation, content, local signals, and backlink profile from the ground up. The result was a full recovery in rankings, restored organic traffic, and renewed visibility across their core Atlanta-area markets.

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In the Atlanta metro area — one of the most competitive personal injury markets in the country — a law firm’s ability to generate high-quality cases depends almost entirely on its visibility in Google.

Brauns Law is a well-known personal injury firm serving clients throughout Duluth, Lawrenceville, Norcross, and the surrounding communities. The firm focuses on car accidents, truck accidents, catastrophic injuries, and wrongful death cases, building its reputation on client service and aggressive advocacy.

The Challenge

When Brauns Law hired us, they were facing a large loss in organic rankings and traffic.

Brauns Law needed an SEO partner capable of diagnosing the root problems and rebuilding the entire system from scratch.

Our Strategic Approach

We developed a structured recovery plan focused entirely on SEO repairs and long-term stability.

1. Full SEO Forensic Audit & Cleanup

Our first step was to untangle the mess created by previous agencies.

We conducted a deep forensic audit and uncovered:

Toxic backlinks dragging down domain authority
Doorway-style pages offering no user value
Overlapping practice area content competing with itself
Keyword stuffing across core landing pages
Technical crawl issues caused by improper site migrations

We removed or consolidated low-quality URLs, disavowed harmful links, and completely rebuilt the site’s SEO architecture.

2. Technical SEO Reconstruction

Once the clutter was cleared, we fixed the invisible but critical issues hurting performance:

Reworked metadata and header structure
Improved Core Web Vitals & site speed
Fixed indexation problems caused by rogue directives
Implemented scalable internal linking to strengthen topical authority
Cleaned up schema markup to properly reflect services and locations

This gave Google a clean, cohesive website to index — something it hadn’t had in years.

3. Rebuilding Local SEO Foundations

With multiple office locations, Brauns Law needed strong local visibility.

We:

Re-optimized every Google Business Profile
Created clean, city-specific landing pages
Standardized citations across major legal and local directories
Strengthened local signals with relevant content and structured data

This resulted in more consistent Map Pack rankings across core injury terms.

4. Content Rebuild for Authority & Relevance

We replaced outdated, spammy content with high-quality, authoritative pages:

Rewrote core practice area pages with clear intent and structure
Developed new sub-practice content for accidents and injuries
Added FAQ clusters to target People Also Ask queries
Ensured all content adhered to modern entity-based SEO standards

This restored Google’s trust and reestablished Brauns Law as a relevant legal resource.

5. High-Quality Link Building to Restore Authority

To offset years of harmful backlinks, we implemented a clean, authoritative link-building program:

Earned legal-industry and local backlinks
Built citations on trustworthy directories
Removed or disavowed toxic links
Strengthened domain authority with strategic placements

This gave the site the credibility needed to re-enter top search positions.

The Results

The turnaround was dramatic.

Looking to Recover From Bad Agency Work or a Traffic Crash?

If your law firm is experiencing declining traffic, unstable rankings, or the aftermath of low-quality SEO work, we’ve rebuilt and recovered dozens of sites just like Brauns Law.