$1,750 Signed Cases In Manhattan With A Pro-Crew Campaign

Phillips & Associates is a 20-plus attorney firm in Manhattan handling sexual abuse and harassment cases. They wanted nothing that looked like a TikTok. WEBRIS sent a film crew for two days, built a 100-video script library, and now signs cases at $1,750 each on $20,000 a month.

The Problem

Phillips & Associates is a 20-plus attorney firm headquartered in the Financial District, handling sexual abuse and harassment cases across New York.

Sensitive case types come with a real problem on social media. The person who needs this firm is not scrolling for a lawyer. They are scrolling to forget. The ad has to earn trust in three seconds without ever feeling like a pitch.

The firm was also adamant about how they should be portrayed: highly professional and buttoned-up. No cell phone video. No behind-the-scenes. No TikTok-style content. Only professional crews.

Here's what that meant for the campaign:

• No weekly phone footage, which is the fastest way to feed Meta new creative
• Every ad and landing page had to be respectful, confidential, and clear about what happens next
• Attorneys with full caseloads and limited availability to film
• A case type where one clumsy ad does real reputational damage

I'll be honest. Most agencies would have told them the constraint makes Meta impossible. We told them it makes the production plan more important.

The Solution

We sent our film crew up for a two-day shoot.

In those two days we filmed over 100 videos at eight different locations inside their Financial District offices. We used as many attorneys as we could get in front of the camera and built a script library deep enough to run for a year.

The scripts cover the whole intent funnel. Some run as awareness, explaining rights people do not know they have. Some run as direct response, for the person who is ready to talk to someone today.

Every ad and every landing page is written to be respectful, confidential, and clear about the next step. That is why the lead quality holds at $75 a lead in a case type where most firms get junk.

Campaign Snapshot

What We Ran

• Two-day professional shoot, 100+ videos, 8 locations, multiple attorneys
• 12 new ads a month pulled from one script library
• Awareness and direct response campaigns running side by side
• Confidential, respectful copy on every ad and landing page
• Landing pages that explain exactly what happens after someone reaches out
• Signed cases fed back into Meta as conversions so it optimizes for real clients

How The System Works

The Creative

Here is one of the ads from the account, exactly as it runs in the feed:

The Results

At $20,000 a month, the account signs roughly eleven cases a month in one of the most expensive legal markets in the country.

A $75 lead in Manhattan, in a sensitive case type, is the number that matters most. It means the creative is reaching the right person and the copy is earning their trust before the first call.

Here's how the two approaches compare:

Why This Worked

• Professional does not have to mean slow. One well-planned shoot gave the account months of creative to rotate through.
• Running awareness and direct response together caught people at every stage, not just the ones ready to call today.
• Confidential, respectful copy kept lead quality high in a case type where most firms attract the wrong clicks.
• A 20-attorney firm signing sensitive cases at $1,750 each in New York shows the system works at the top of the market, not just for solo practitioners.

Want signed cases from Meta Ads without guessing your way there? Book a free growth plan and we will show you what this system looks like for your firm.

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