WEBRIS built a full Facebook Ads creative and conversion engine for Shook & Stone focused on Workers’ Comp and SSD, allowing them to scale outside of expensive Google and lead vendors. The result was $47 SSD leads and $450 signed clients from a channel most law firms never unlock.
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Shook & Stone operates in one of the most competitive legal markets in the country.
Las Vegas is saturated with personal injury advertising, and Google Ads had become increasingly expensive for high-volume PI campaigns.
Rather than compete in overcrowded auctions, the firm wanted to open a new growth channel — one that would allow them to acquire clients at scale without relying on rising CPCs or third-party lead vendors.
Facebook Ads offered massive opportunity, but only if the creative problem could be solved.
Like most law firms, Shook & Stone did not have the internal bandwidth to:
Write dozens of scripts
Film videos constantly
Edit creative
Or test new angles every week
That’s where WEBRIS came in.
The Strategy
Instead of running generic PI ads, WEBRIS built a vertical-focused Facebook Ads engine for Shook & Stone targeting two highly profitable practice areas:
A scalable paid media system that produces consistent, high-quality cases without competing in oversaturated PI auctions.
Why This Worked
Shook & Stone didn’t win because of better targeting. They won because they had more and better creative than everyone else.
WEBRIS built the machine that allowed them to:
Test faster
Produce more
And scale what works
That’s how Facebook Ads became one of Shook & Stone’s most profitable growth channels.
Want more signed cases using our proven Facebook Ads system? Book a free consultation to see if we’re a good fit to work together.
FAQs
How much ad spend is needed to see results?
Most firms should plan to invest at least $10,000 per month in ad spend to give Meta’s algorithm enough data to find winning audiences and scale. Lower budgets limit testing, slow optimization, and prevent campaigns from reaching their full potential.
How long does it take to see results?
Most firms begin seeing leads within the first 7–14 days, with performance stabilizing and improving over the first 30–60 days as winning hooks, videos, and audiences are identified. Shook & Stone reached consistent, scalable performance once the creative testing engine was in place.
How much does WEBRIS charge to manage Facebook Ads?
WEBRIS Facebook Ads management starts at $3,500 per month, which includes creative strategy, scripting, video editing, A/B testing, funnel setup, and ongoing optimization. Pricing scales based on creative volume, number of campaigns, and practice areas.
How much video is required for results?
Successful Facebook campaigns require 10–20 new video ads per month to avoid creative fatigue and allow for constant testing. WEBRIS handles scripting, editing, and production support so firms don’t need to film constantly to keep campaigns profitable.
A MESSAGE FROM OUR FOUNDER
Most Legal Marketing Agencies Are Full Of 💩.
They're focused on "traffic", we are solely focused on generating new cases.
Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.
I’ve worked with law firms for almost a decade, I know what you care about.
Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.
From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big cases.
