Blended Search For Lawyers
Google is not a list of ten blue links anymore. Ads, the map pack, an AI Overview and ChatGPT all sit between a search and your website. Blended search puts your firm in every one of those placements, under one scope of work.
Free Growth Plan
Google is losing share to ChatGPT, Perplexity and Claude. It is building its own AI platform in Gemini. And it is pushing more paid placements into every results page.
The result is a visibility platform, not a traffic platform. People still search for lawyers in huge numbers. They just get their answer, or their lawyer, before they reach your website.
Six placements for one search. Organic rankings, the thing a traditional SEO retainer works on, are number five.
That breaks the economics of a traditional SEO retainer. If an agency is still promising you the number one spot, it is promising something the page no longer offers.
Search for "personal injury lawyer near me" and count what shows up before the first organic result: Local Service Ads, a sponsored listing, an AI Overview and the map pack. Then the same person opens ChatGPT and asks it who to hire.
Blended search splits the scope of work across every one of those placements, so one channel losing visibility doesn't take your lead flow with it.
You don't walk up to a roulette table and put everything on red. Blended search splits the work across five areas that cover every pocket where your clients are searching. It is more work for the same retainer. We do it because it's what gets clients signed cases.
Local Service Ads and Google PPC own the top of the page. We run both on the keywords that sign cases, so your firm is the first thing a searcher sees.
The map pack sits above the organic results. We generate reviews and optimize your Google Business Profile so your firm is one of the three that shows.
We build, optimize and publish on your site, and earn press for it, so you still rank for the searches where people click through.
People ask Reddit who to hire, and Justia-style directories rank on page one. We get your firm featured and your profiles optimized on both.
A separate process for getting your firm named in ChatGPT, Gemini and Google AI Overviews.
Local Service Ads and paid search sit above everything else on the page. If you are not there, the first three firms a searcher sees are your competitors. We manage both so you pay for calls and clicks on the cases you actually want.
Want this on its own? See LSA management and Google PPC.
The map pack shows three firms. Review count, rating and a complete profile decide which three. We run review generation and Google Business Profile optimization every month, not once at setup.
Want this on its own? See Local SEO.
Organic results still drive cases. They are just not the whole page anymore. We build and optimize the site, publish content for the searches where people click through, and earn press that builds authority.
Want this on its own? See SEO.
A lot of legal research happens off your website. People ask Reddit for recommendations, and directories like Justia rank on page one for lawyer searches. AI platforms read both.
ChatGPT, Gemini and AI Overviews answer the question before anyone clicks. Getting named in that answer takes its own process, separate from ranking a page.
Want this on its own? See GEO.
Everything is meticulously tracked in a custom lead tracking dashboard. We set up call tracking, form tracking, and website engagement tracking so you can clearly see your leads, traffic, and rankings. We use this data to continuously optimize your campaigns and improve month over month.
The firms below grew by showing up where their clients were looking. Blended search applies the same work to every placement on the page, not only the organic results.
Most agencies sell one channel and defend it. We split the work across every place your clients search, because that is what gets you signed cases.
Paid, local, organic, off-site and AI search are planned together by one team. Your ads, your content and your reviews pull in the same direction instead of sitting with three vendors.
We track calls and forms from every channel back to signed cases. You see what each placement produced, and budget moves to the ones that sign clients.
We don't hand you a list of recommendations and walk away. Our team runs the ads, builds the pages, generates the reviews and earns the mentions, so you can focus on practicing law.
Our managing partner has spoken at major marketing conferences worldwide, published 3 books on search marketing, and built a YouTube channel with over 20 million views. We practice what we preach.
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.
Managing Partner, Keith & Lorfing
Blended search is built to get your firm seen in every placement, for every practice area you handle. Don't just take our word for it. The results speak for themselves.
Book a free call with a legal growth expert. We'll analyze your market, review your competitors, and show you exactly where the opportunities are.
