Facebook Ads For Employment Lawyers

Get Qualified Leads, Fast

Generate consistent wrongful termination, discrimination, harassment, and wage theft leads with Meta ad campaigns designed specifically for employment law firms.

Get Me Leads
Borunda & Fomby Facebook Ads Results
$1,500
MVA Cases
Borunda & Fomby
Client Client Client Client Client Client Client Client Client Client Client Client Client Client

Why Facebook Ads Work For Employment Lawyers

Most people experiencing workplace issues — wrongful termination, discrimination, harassment, or wage theft — do not immediately think to search for a lawyer. They vent on social media, read about their rights online, and talk to friends. Facebook and Instagram ads put your firm directly in front of workers dealing with these problems, educating them about their legal options and converting them into consultations.

  • Reach workers who do not know they have a case — many employment law victims do not realize their situation is actionable. Ads educate and convert simultaneously
  • Target by employment demographics — reach people based on job titles, industries, employers, and employment-related behaviors and interests
  • High engagement on workplace issues — content about workplace rights generates strong engagement on social media, driving lower costs and higher reach
  • Generate volume that search cannot match — employment law search volume is limited. Meta ads create demand by reaching people who have not started searching yet
Are You A Fit?

Our Process

A completely done-for-you service. From creative ideation to signed cases, we handle every step.

01

Ad Ideation

Hooks, angles, and formats proven to convert.

Day 1
03

Video Scripting

Word-for-word scripts. Read and record.

Day 5
05

Video Editing

Cuts, overlays, captions & branding.

Day 10
07

Campaign Launch

Ads go live. Leads start coming in.

Day 21
Day 3
02

Copywriting

Ad copy targeting pain points with clear CTAs.

Day 7
04

Video Filming

You film on your phone or we come to you.

Day 14
06

Landing Pages

Conversion-optimized pages for each campaign.

Day 30-60

Scale & Optimize

Double down on winners, cut underperformers, scale toward lowest cost per case.

Full Transparency

We Show You Exactly Where Your Money Goes

Every lead is logged, reviewed, and categorized in a custom dashboard. We track every call, form submission, and consultation so you can see exactly how many leads you're getting, what each one costs, and which ones turned into signed cases.

Facebook Ads Performance Over Time
Leads + Cost Per Lead · 12 months
Leads
Cost Per Lead
0 25 50 75 100 LEADS $0 $50 $100 $150 $200 COST/LEAD Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
New Leads
Qualified Leads
Signed Cases
Cost Per Signed Case
Our Work

Lawyer Facebook Ads Portfolio

Take a look at some recent video ads we've created for our attorney clients.

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No Excuses!

How We Get Busy Attorneys To Make Videos

We handle the ad concepts, scripts, and all post-production editing. You just need to show up. Pick the option that works for your schedule.

Option 1

You Film

We do everything else

We come up with the ad ideas, write the video scripts, and send them to you. All you do is prop up your cell phone, push record, and read the script. We handle all editing, captions, music, and post-production.

Option 2

We Film

Using our internal creative team

Don't want to be on camera? No problem. Our in-house content team creates and films ad creative on your behalf using actors, voiceovers, and native-style content that performs just as well.

Option 3

We Film You

We come to your office

We send a professional film crew to your office for a full day of on-site production. We handle concepts, scripts, filming, directing, and post-production. You just show up and talk about what you do.

We also handle Spanish-language ads — scripting, voiceover, and creative — so you can reach Spanish-speaking clients in your market.

If You Work With Us, You Will Grow

Trusted By 100+ Law Firms

Why WEBRIS For Employment Law Facebook Ads?

We don't just run ads — we engineer complete paid social systems designed to produce one outcome: more signed cases at a lower cost per acquisition.

Legal-Only Meta Ads Expertise

We only work with law firms. We know the exact audiences, creative formats, and messaging that convert in the legal vertical.

In-House Creative Team

No outsourcing. Our team scripts, films, edits, and produces every ad in-house for full quality control.

Full-Funnel Tracking

From ad click to signed retainer, every step is tracked. You always know your cost per lead, cost per consultation, and cost per signed case.

Compliance Built In

Every ad goes through a multi-step compliance review. We stay current on all state bar advertising regulations and Meta's policies.

Russell Lorfing
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.

Russell Lorfing

Managing Partner, Keith & Lorfing

Facebook Ads Work For Multiple Practice Areas

Get Started

Can We Run Your Facebook Ads?
Here's What It Costs.

Making money costs money. If this type of investment makes you gun shy, we are not the agency for you.

Facebook Ads Management
$3,000 /mo
Minimum $12,000/mo in ad spend recommended
For firms spending $40,000+/mo, management moves to 10% of ad spend.
No contracts. Cancel anytime.
In-house creative team
Full compliance review
Conversion tracking included
Dedicated account manager
Weekly optimization

Need us to come to you? We offer custom filming campaigns where our team travels to your office for a full day of professional video production — scripted content, b-roll, testimonials, and everything you need for months of ad creative. Ask about on-site filming packages.

What You Should Know
Leads Start Fast
Most firms start seeing leads within the first 2 weeks of launch. Facebook Ads put your firm in front of thousands of potential clients immediately.
Lower Cost Per Lead Than Search
Facebook and Instagram CPMs are significantly lower than Google Ads. This means more reach, more leads, and more signed cases per dollar spent.
Creative Is Everything
On social, the ad creative determines success. That's why we produce all creative in-house — video scripts, ad design, copywriting, and landing pages.
Brand Equity + Lead Gen
Unlike search ads, Facebook Ads build brand recognition while generating leads. Your firm stays top of mind even with people who don't convert immediately.
Work With Us

Let's Get You More Signed Clients With Facebook Ads.

Book a free call with a paid social strategist. We'll analyze your market, review your current campaigns, and show you exactly how to get more cases at a lower cost.

Market Analysis
We'll analyze your market to see the total lead volume available through Facebook and Instagram ads.
Competitive Review
See what your competitors are running on Facebook and Instagram, and where the gaps are.
Custom Growth Plan
A clear roadmap showing expected lead volume, creative strategy, and timeline to results.
Creative Strategy Preview
We'll share initial creative concepts and messaging angles tailored to your practice areas.

Facebook Ads For Employment Lawyers FAQs

Our management fee is $3,000/mo with a recommended minimum of $12,000/mo in ad spend. For firms spending $40,000+/mo, management moves to 10% of ad spend. Employment law campaigns often see excellent cost per lead metrics.

Most employment law firms see leads within the first 2-3 weeks of campaign launch. Employment law ads tend to generate high engagement because people relate strongly to workplace injustice content.

You will receive leads from people dealing with wrongful termination, workplace discrimination, sexual harassment, wage theft, unpaid overtime, retaliation, and other employment matters.

We handle all creative production. Our team writes scripts, produces video ads, designs graphics, crafts ad copy, and builds landing pages — all focused on employment law messaging.

We use Meta targeting to reach people based on job titles, industries, employment status, and behavioral signals associated with workplace issues. We build lookalike audiences from your existing client data.

Campaigns run across both Facebook and Instagram through Meta advertising platform, including Facebook Feed, Instagram Feed, Stories, Reels, and the Audience Network.

Yes. We build separate landing pages for each employment issue — wrongful termination, discrimination, wage theft, etc. Each page educates prospects about their rights.

We implement full conversion tracking: Meta Pixel, Conversions API, call tracking with unique numbers, and form tracking. Every lead is tracked from the initial ad click through to signed engagement.

We limit the number of employment law firms per geographic market to avoid conflicts. We will confirm there are no overlaps in your area during our initial call.

We work exclusively with law firms and produce all creative in-house. Employment law advertising requires educational content that builds trust — our team tracks results all the way to signed cases.