Facebook Ads For Family Lawyers

Get Qualified Leads, Fast

Generate consistent divorce, custody, alimony, and adoption leads with Meta ad campaigns designed specifically for family law attorneys.

Get Me Leads
Borunda & Fomby Facebook Ads Results
$1,500
MVA Cases
Borunda & Fomby
Client Client Client Client Client Client Client Client Client Client Client Client Client Client

Why Facebook Ads Work For Family Lawyers

Family law cases — divorce, custody disputes, alimony, and adoption — are deeply emotional decisions with long consideration cycles. People going through family legal issues spend weeks or months researching before they hire a lawyer. Facebook and Instagram ads let you reach these people early in their journey, build trust through repeated exposure, and be the firm they call when they are ready to take action.

  • Reach people during major life changes — Meta targeting identifies people experiencing relationship changes, life events, and situations that often lead to family law needs
  • Build trust over long decision cycles — family law prospects research for weeks. Repeated ad exposure builds familiarity and trust before they make contact
  • Empathetic messaging that converts — family law requires a sensitive approach. Our creative team crafts ads that resonate emotionally without being exploitative
  • Cost-effective lead generation — family law keywords on Google are expensive. Meta ads generate qualified leads at a lower cost per acquisition
Are You A Fit?

Our Process

A completely done-for-you service. From creative ideation to signed cases, we handle every step.

01

Ad Ideation

Hooks, angles, and formats proven to convert.

Day 1
03

Video Scripting

Word-for-word scripts. Read and record.

Day 5
05

Video Editing

Cuts, overlays, captions & branding.

Day 10
07

Campaign Launch

Ads go live. Leads start coming in.

Day 21
Day 3
02

Copywriting

Ad copy targeting pain points with clear CTAs.

Day 7
04

Video Filming

You film on your phone or we come to you.

Day 14
06

Landing Pages

Conversion-optimized pages for each campaign.

Day 30-60

Scale & Optimize

Double down on winners, cut underperformers, scale toward lowest cost per case.

Full Transparency

We Show You Exactly Where Your Money Goes

Every lead is logged, reviewed, and categorized in a custom dashboard. We track every call, form submission, and consultation so you can see exactly how many leads you're getting, what each one costs, and which ones turned into signed cases.

Facebook Ads Performance Over Time
Leads + Cost Per Lead · 12 months
Leads
Cost Per Lead
0 25 50 75 100 LEADS $0 $50 $100 $150 $200 COST/LEAD Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
New Leads
Qualified Leads
Signed Cases
Cost Per Signed Case
Our Work

Lawyer Facebook Ads Portfolio

Take a look at some recent video ads we've created for our attorney clients.

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No Excuses!

How We Get Busy Attorneys To Make Videos

We handle the ad concepts, scripts, and all post-production editing. You just need to show up. Pick the option that works for your schedule.

Option 1

You Film

We do everything else

We come up with the ad ideas, write the video scripts, and send them to you. All you do is prop up your cell phone, push record, and read the script. We handle all editing, captions, music, and post-production.

Option 2

We Film

Using our internal creative team

Don't want to be on camera? No problem. Our in-house content team creates and films ad creative on your behalf using actors, voiceovers, and native-style content that performs just as well.

Option 3

We Film You

We come to your office

We send a professional film crew to your office for a full day of on-site production. We handle concepts, scripts, filming, directing, and post-production. You just show up and talk about what you do.

We also handle Spanish-language ads — scripting, voiceover, and creative — so you can reach Spanish-speaking clients in your market.

If You Work With Us, You Will Grow

Trusted By 100+ Law Firms

Why WEBRIS For Family Law Facebook Ads?

We don't just run ads — we engineer complete paid social systems designed to produce one outcome: more signed cases at a lower cost per acquisition.

Legal-Only Meta Ads Expertise

We only work with law firms. We know the exact audiences, creative formats, and messaging that convert in the legal vertical.

In-House Creative Team

No outsourcing. Our team scripts, films, edits, and produces every ad in-house for full quality control.

Full-Funnel Tracking

From ad click to signed retainer, every step is tracked. You always know your cost per lead, cost per consultation, and cost per signed case.

Compliance Built In

Every ad goes through a multi-step compliance review. We stay current on all state bar advertising regulations and Meta's policies.

Russell Lorfing
There is an impressive level of communication and a clear mutual goal of enhancing the site to find results. They are one of the few law firm marketing companies that does not offer excuses but rather solutions.

Russell Lorfing

Managing Partner, Keith & Lorfing

Facebook Ads Work For Multiple Practice Areas

Get Started

Can We Run Your Facebook Ads?
Here's What It Costs.

Making money costs money. If this type of investment makes you gun shy, we are not the agency for you.

Facebook Ads Management
$3,000 /mo
Minimum $12,000/mo in ad spend recommended
For firms spending $40,000+/mo, management moves to 10% of ad spend.
No contracts. Cancel anytime.
In-house creative team
Full compliance review
Conversion tracking included
Dedicated account manager
Weekly optimization

Need us to come to you? We offer custom filming campaigns where our team travels to your office for a full day of professional video production — scripted content, b-roll, testimonials, and everything you need for months of ad creative. Ask about on-site filming packages.

What You Should Know
Leads Start Fast
Most firms start seeing leads within the first 2 weeks of launch. Facebook Ads put your firm in front of thousands of potential clients immediately.
Lower Cost Per Lead Than Search
Facebook and Instagram CPMs are significantly lower than Google Ads. This means more reach, more leads, and more signed cases per dollar spent.
Creative Is Everything
On social, the ad creative determines success. That's why we produce all creative in-house — video scripts, ad design, copywriting, and landing pages.
Brand Equity + Lead Gen
Unlike search ads, Facebook Ads build brand recognition while generating leads. Your firm stays top of mind even with people who don't convert immediately.
Work With Us

Let's Get You More Signed Clients With Facebook Ads.

Book a free call with a paid social strategist. We'll analyze your market, review your current campaigns, and show you exactly how to get more cases at a lower cost.

Market Analysis
We'll analyze your market to see the total lead volume available through Facebook and Instagram ads.
Competitive Review
See what your competitors are running on Facebook and Instagram, and where the gaps are.
Custom Growth Plan
A clear roadmap showing expected lead volume, creative strategy, and timeline to results.
Creative Strategy Preview
We'll share initial creative concepts and messaging angles tailored to your practice areas.

Facebook Ads For Family Lawyers FAQs

Our management fee is $3,000/mo with a recommended minimum of $12,000/mo in ad spend. For firms spending $40,000+/mo, management moves to 10% of ad spend. Family law campaigns often see favorable cost per lead numbers.

Most family law firms see leads within the first 2-3 weeks. Family law has longer consideration cycles, so expect leads to build steadily over the first 30-60 days.

You will receive leads from people seeking help with divorce, child custody, alimony, prenuptial agreements, adoption, and other family law matters.

We handle all creative production in-house. Our team writes empathetic, conversion-focused scripts, produces video ads, designs graphics, writes ad copy, and builds landing pages.

We leverage Meta targeting to reach people based on relationship status changes, life events, demographics, and behavioral signals associated with family law needs.

All campaigns run across Facebook and Instagram through Meta advertising platform. This includes Facebook Feed, Instagram Feed, Instagram Stories, Reels, and the Audience Network.

Yes. We build dedicated landing pages for each family law case type — divorce, custody, alimony, etc. Each page is designed with compassionate messaging.

We implement full conversion tracking: Meta Pixel, Conversions API, call tracking, and form tracking. Every lead is attributed from ad click through consultation to signed engagement.

We limit family law clients per geographic market to avoid conflicts of interest. We will verify there are no conflicts in your area during our initial call.

We work exclusively with law firms and produce all creative in-house. Family law advertising requires emotional intelligence and sensitivity that most agencies lack.