Facebook Ads for Employment Lawyers

Why Facebook Is the #1 Advertising Platform for Employment Lawyers

Meta ads (on Instagram and Facebook) use user data to target audiences based on interests, behaviors, and demographics — letting employment lawyers reach workers and employers when they face workplace challenges. In January 2023, Facebook had over 256.6 million U.S. users (74.4% of the population), with the largest group being adults 25–34 — a key workforce segment likely to experience workplace issues.

Connect With Clients on the Platforms They Use Most

With hundreds of millions of U.S. users checking Facebook and Instagram daily, these platforms provide unmatched opportunities to connect with workers dealing with discrimination, wrongful termination, harassment, wage disputes, or retaliation. The majority of users are women, and the largest group — workers in their prime employment years — engages consistently, making it easy to reach those who need your help.

Reach the Right Audience at the Right Time

Meta offers unparalleled targeting options for employment lawyers. We can reach people engaging with workplace-related content, job boards, legal resources, or discussing topics like wrongful termination, discrimination (race, sex, age, national origin, religion, disability, pregnancy), hostile work environments, whistleblower claims, or wage theft. Retargeting tools keep your firm top-of-mind with those who’ve already visited your site or explored employment law topics.

Drive Immediate Leads While Building Long-Term Brand Awareness

You can run campaigns that generate consultations today while educating your audience about workplace rights and legal protections — such as the Family Medical Leave Act, wage & hour laws, or whistleblower protections. This builds long-term trust and positions your firm as the go-to employment law advocate.

Lower Costs, Greater Scalability

With fewer employment lawyers advertising effectively on Meta compared to Google, your CPMs stay lower, and your message reaches clients repeatedly throughout the day. With an engaged 25–34 workforce and a diverse user base on Facebook, you can connect with workers likely to face discrimination, harassment, retaliation, or wrongful termination — and scale your campaigns quickly.

1. Offer Development
We craft compelling offers specifically designed for employment law services, such as:
- Free consultations for employees facing workplace disputes
- Comprehensive reviews of employment contracts, severance agreements, or non-competes
- Guides on “What to Do If You’re Wrongfully Terminated” or “Your Rights Against Workplace Discrimination”
- Educational resources on wage theft, harassment, and whistleblower protections
- Success stories of employees winning cases for harassment, discrimination, or unpaid wages
2. Creative Ideation
Creative assets (images, videos, copy) are critical to a successful employment law campaign. We develop ad concepts that resonate with employees by:
- Acknowledging the emotional and financial stress of harassment, discrimination, or wrongful termination
- Addressing concerns about job security, retaliation, or standing up to an employer
- Positioning your firm as a knowledgeable, compassionate advocate
- Distinguishing your firm by showcasing success in cases like wage disputes, hostile work environments, and whistleblower claims
3. Copywriting & Video Scripting
We make video creation easy by writing scripts (including settings and filming instructions) for you. All of our employment law ads:
- Speak directly to the pain and challenges workers face
- Showcase your record of success in areas such as discrimination, wage & hour claims, and retaliation
- Use empathetic calls-to-action encouraging workers to take control of their rights
- Fully comply with advertising ethics and employment law guidelines
4. Ad Creation
Once you film the scripts, we edit them into polished, high-converting ads. We also create additional batches of ads that:
- Reflect your firm’s professionalism and empathy
- Highlight attorney expertise in handling sexual harassment, wage disputes, and whistleblower cases
- Showcase your team, office, and client stories
- Provide educational content about workplace protections
- Highlight your firm’s successful outcomes in employment law cases
5. Landing Page Builds
We design and develop employment law landing pages that:
- Match your firm’s brand and convey confidence and compassion
- Feature clear calls-to-action for consultations
- Include testimonials and successful case results
- Are optimized for mobile (important for on-the-go workers)
- Load quickly, provide a great user experience, and comply with advertising ethics
- Feature content tailored to areas like severance, retaliation, or harassment claims
6. Campaign Setup & Management
We handle every aspect of your employment law campaigns:
- Audience targeting based on workplace interests and behaviors
- Budget allocation and ongoing optimization for maximum ROI
- Testing messaging and creative variations for best performance
- Bid strategy management for competitive lead acquisition
- Daily monitoring and adjustments
- Compliance checks with advertising and legal standards
- Competitor research and market positioning
7. Conversion Tracking & Intake Integration
Our technical team ensures:
- Full tracking of calls, forms, and consultations
- Integration with your CRM or case management software
- Real-time lead notifications for quick response
- Call tracking implementation for phone consultations
- ROI tracking for case value and results
- Confidential handling of sensitive client data

Lawyer Facebook Ads Portfolio

Take a look at some recent ads we've ideated and created for our attorney clients.

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Our employment law advertising process delivers fast results while building long-term success.

Strategy & Creative Planning
“We don’t just launch ads — we launch the right ads for workers who need a voice.”
- Deep dive into your practice, clients, and goals
- Research competitors and local market
- Define compelling offers and messaging for practice areas like FMLA, harassment, and wrongful termination
- Design creative assets specifically for workers (videos, images, copy)
Technical Setup & Launch
“Strong employment law campaigns are built on precise tracking and targeting.”
- Install Facebook pixel & conversion tracking
- Build campaign structure and audience segments
- Set up audiences based on workplace interests, industries, or issues like wage disputes
- Perform QA to ensure launch is smooth and compliant
Learning Phase
“Let Facebook’s algorithm find your best employment law prospects.”
- Test creatives, audiences, and placements
- Monitor CPL as data accumulates
- Identify winning ads and audiences early
Optimization & Scaling
“This is where employment law lead generation accelerates.”
- Cut underperforming ads and double down on winners
- Refine targeting and messaging for lower CPL
- Test fresh creatives to maintain engagement
Stabilization & Growth
“Turn your campaign into a predictable client acquisition engine.”
- Maintain steady lead flow and control costs
- Test advanced strategies like lookalike audiences
- Align ads with your intake process for better conversions
- Keep creative fresh to engage your audience

Frequently Asked Questions

How long does it take to see results from Facebook ads?

Most firms see leads within the first week, but the optimization phase takes 30–60 days as we refine campaigns for maximum results.
Can you target specific locations (Geofencing) with Facebook ads?

While Facebook doesn’t offer true “geofencing,” we use advanced location targeting to reach people in specific workplaces, industries, or neighborhoods — ensuring your ads are seen by the right audience.
How do you ensure compliance with legal advertising rules?

We stay current with employment law marketing rules, bar guidelines, and Meta policies. Every ad passes a detailed review for ethical and legal compliance.
What’s included in the $5,000 monthly management fee?

Our fee covers strategy, creative (copy, images, videos), landing page development, campaign setup and management, tracking, optimization, reporting, and account support.
What makes Facebook ads better than Google Ads for law firms?

Facebook ads allow proactive outreach with superior targeting, emotional storytelling, and lower costs — ideal for reaching employees before they search for help.

A MESSAGE FROM OUR FOUNDER

Most Legal Marketing Agencies Are Full Of 💩.

They're focused on "traffic", we are solely focused on generating new cases.

Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.

I’ve worked with law firms for almost a decade, I know what you care about.

Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.

From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big cases.

LET’S WORK TOGETHER

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