4 Methods to Create Website Silos for SEO


Ryan Stewart

I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.




si·lo - sīlō/ - verb
Definition: To isolate (one system, process, department, etc.) from others.


Search engines love websites that allow them to easily identify content. Websites with unorganized content make it difficult to understand what the page is about - that means you can’t rank for your target keywords.

By “siloing” your website, aka creating precise content groupings and link signals, you can easily clarify the message you are trying to send to search engines.

Following are some types of silos:

This infographic demonstrats exactly how to create a proper organizational and internal link silo.


How Should You Sctructure Your Website’s Content?

This is best explained by Bruce Clay (SEO expert) with his jar of marbles example.

By moving your content into jars seperated by classification, you clear up relevancy with search engines.

With organized silos you can have content about numerous topics and still rank for each of them.



How Should You Link Between Your Website’s Content?

Links are what search engine spiders use to crawl from one web page to another. Generating links to your website is a great way to add trust, authority and ranking power with search engines (aka link building, link earning).


Linking content with your website is another powerful ranking tactic that has numerous benefits:

  • Helps search engine spiders to crawl more pages on your site
  • Helps distribute the link juice from inbound links across more pages
  • Allows additional ranking signals through use of anchor text

Though much debated, there is no single right way to link your content - here are some of our favorite methods.


Google is getting better at picking up webspam and link schemes. To be safe from Penguin penalties, the majority of inbound links should point at content like blog posts, infographics, etc. (think about it - why the HELL would anyone ever link to your PPC services page unless you paid them to?).

The problem is, these generally aren’t the pages you’re trying to rank. That’s why we use internal links - to distribute the power of your inbound links.

To get started with this method, head to Google Webmaster Tools (GWT) and navigate to Search Traffic > Links to Your Site.

Download the file to Excel and filter the results to find your most linked to content.

Identify the pages on your site with the most inbound links.

<ahref="http://yourdomain.com">use targeted anchor text</a>

When building links to your website, you need to be careful not to over optimize your anchor text and trigger a penatly.

When linking between your pages, you can be aggressive with your anchor text and use exact match keyword phrases.

Internal links pass link juice. Therefore we can use pages with high inbound links to distribute that ranking power to other pages.


This is a method requires a blog with taxonomies (aka categories in WordPress) and works great for ranking local pages.

Target Keyword: “Miami PPC Company”

1. Create categories on your blog based on the terms you’d like to rank for (PPC, Miami)
2. Create great content for each category - make content hyper specific to that category.
3. Link category posts together using anchor texts related to your keywords.
4. Link category posts to target page with exact match anchor texts (don’t overuse them).

Bonus Tip: If you’re trying to rank for local terms, build links from local websites. For example, create web 2.0 blogs (miamibusinessreviews.wordpress.com), Pinterest links (use Geo located feature) and YouTube videos (use Geo located feature) and link them to your category posts.


This method creates a circular silo of blog posts around a silo page. This silo of blogs posts links directly to your silo page, creating massive relevancy signals to search engines.

1. Create at least 4 blog posts about a singular topic related to your target silo page.
2. Every blog post must link to another blog post within the content silo.
3. Every blog post must link back to the silo page.
4. Blog posts should only link to one silo page. Linking to additional silo pages breaks the circle of relevancy.
5. Duplicate this for every silo page you would like to rank.

>When in doubt - model your internal linking structure like Wikipedia. Link together anything that is related!


  • Bennie Says

    Great and informative article about silos. Since I started using silos my clients websites rank higher in less time. The best is that once you understand the setup, it becomes second nature when you plan a website. Again it proves that their is a difference in value added by companies who design websites and online marketers who design websites.

  • Archie Says

    I’ve heard a lot about Silos and Silo structuring, but no one ever really took the time to break it down in a way that I can understand. I’m getting it now. I will re-read this post to make sure it soaks in.

  • Rigas Says

    Sounds detailed. If I hire your company to do this service for me, how much would it cost?

  • Saravia Says

    I see there’s a deep science behind all this SEO stuff. I’ve always heard about silos but always really just ignored the importance of it. This is worth implementing, thanks.

  • Zhivko Stanev Says

    A pleasure reading your posts, Ryan! I have a question again and please don’t edit my comment this time. For the Circle Silo we see on the graph that there are links pointing from the silo page to the blogposts. I don’t see any logic behind this. The links should be only one-way – from the blog to the silo page.

  • Kenny Says

    For the Circular Silo, does the Silo Page need to link back to all the blog posts linking to it?

    • Ryan Stewart Says

      hey kenny,

      the silo page doesn’t have to link back to the posts linking to it. think of it this way – the links should always flow towards the page you’re trying to rank.

  • Willy. S Says

    This article is very useful for those of you who have been in the world of SEO. The Ryan way of making Silo is very remarkable.

  • Oscar Says

    You make a good point when you say “why the hell would would hundreds of sites link to your PPC page unless you paid them” lol…and to think it’s some dummies…or to say it nicely, amateurs trying to pull this stunt!

  • Robby P. Baggio Says

    Excellent tips to optimize SEO. Silo makes the web becomes more structured.

  • Roq Says

    So you would say wordpress if the best for this siloing? Any other platforms you’d recommend as well?

  • Meida Says

    I think I’m finally getting this. I have read this post a couple time before things started to really sink in. Never knew how important silos were until now.

  • Rhee Says

    Ok now I’m seeing how to construct category, sub-pages and supporting pages together. I use WP so I understand this should make things even easier for silo.

  • bala Says

    Excellent post on website silo! When you say to create category – is it to create a category page on wordpress or folder on server? If both are ok then which one would you use for better SEO? Thanks

  • Gungun Says

    Great article. I’ve been searching for easy explanation about silo, because I’m sick of spammy link building with poor result. I use wordpress, but I will try to implement power page silo since it’s easier to understand. Let’s see if this will improve my client’s website ranking that have been stuck on 2nd and 3rd page of Google for almost a year

  • Hung Pham Says

    I really love your post, I will build a niche website which has silo model. For me, silo model is new, I will try this. Is silo model good for niche website ?


  • Mark Raymond Says

    Hi Ryan
    I have a number of sites ranking strongly, though not WordPress. I am seeking to improve their ranking. Will silo work with Jimdo sites?

  • Martin Smith Says

    Thanks for this post Ryan, you’ve been killing the content lately. A couple people asked about the linking on the circle silo and I wanted to add some clarification. Correct me if you think differently.

    You suggest to link from the main silo page to the internal blog posts. It’s not required, but otherwise there will be no channel for Google to spider to the posts unless you link to them from other pages on the web.

    It can also look strange to have posts that have no way for anyone to find them through your site structure, so having links to them from the main silo page makes sense.

    Also, in agreement with what you said about the blog posts only linking to one silo, it’s best to remove your main navigation from the blog posts and potentially use something like a sidebar navigation that allows you only to go to the next post in the silo, or back to the main silo page.

    • Nancy Says

      Please Will you send me detail that how to make my web development website in using Silo Method. I want to use WordPress CMS to built my website.

      Focus on URL Structures – Any referral Website that following Silo. I’m Waiting.


  • Digital Marketing Mauritius Says

    I really appreciate this post. It reveals important factors to be considered by SEO analysts and marketing managers. Thank you for your opinion and knowledge.

  • Akshat Says

    Well great information regarding silo structure but i want to ask that can we create silo structure using wordpress and drupal, and which will be best for the job.

  • Ozair Akhtar - Digital Marketer Says

    Really a very informative post I went through now. I have to say that “Ryan” might the new “Rand Fishkin”. But still I’m a bit confused over the Method no.2 and Method no.3, as both are similar ones. In Method no.2 you need to create categories with each having a single posting linking back to silo page and also other posts having similar content in other categories. Where as, in the method no.3 you said the same thing but without making new category pages in Blog section.
    Ozair Akhtar @Linkedin.com Network

  • Seo Tivist Says

    I like this prepared illustrator.. make me learn how to create silo website..like i do at mine.

  • Jan De Smet Says

    Great post ! But have a question. What about menu links, footer links, links in sidebars linking the page to content out of the silo ?

  • James Says

    Nice post.
    1 question…
    What If I wanted to rank in 3 different cities for the same 4 services.
    Would you list the 4 services, then create landing pages of reach city in blog, or would you create a child page to the silo page.

    Basically what if you wanted to have 4 services, but want to rank in multiple towns.


    • Jeremy Says

      James…. I to have the same question about how to go about Multi City Silo Structure.

      I’ve read that each location should have its own individual silo…

      However If each location is its own silo then it seems it would have to be listed in the Nav Menu and that doesn’t seem right to me, How else would it be crawled by bots.

      Then I thought maybe I should cross link the Local Silo off from the Original Key Word Silo as if it were a Key Word Silo Directory of sorts.

      Silo 1 Silo 2
      Example 1: Garage Door Repair—–> Garage Door Repair (City) … So on and so forth so each (City) based Silo is branching off form the original key word Silo.


      Example 2

      (Silo) Garage Door Repair|(Subpages) Garage Door Repair (City)

      (Silo) Garage Door Spring Repair | (Subpages) Garage Door Spring Repair (City)

      Have you had any other findings on the best Multi Location Silo Structure?

  • Andre Says

    In method 3, can we use categories?
    In method 3, if we have 40+ posts about the silo page, we should link them all ?
    Thanks man, amazing content.

  • Mads Says

    Great post, will try all of it getting better ranking for my site.

  • jason Says

    Hi, I am not sure if this page is still getting updated but on the off chance…on the circle silo – on point 4 – Blog posts should only link to one silo page. Linking to additional silo pages breaks the circle of relevancy

    I presume this is meaning not to link to supporting pages within other silos, it is not meaning that every page within the silo, should not link back to the main page? sorry if didnt explain it well…

    • i havent updated this in about 18 months – thanks for pitching in tho!

  • jason Says

    more of a question on the point 4 of the circle silo?

  • Paul Says

    Hi Ryan!
    Thank you for the post.
    would you recommend to remove internal links (or make them nofollow) to make a sitemap looking more like a silo architecture? Links between silos? Links from top to down?

    Typically, the link in the header main menu to homepage breaks the silo concept.

    • i wouldnt no follow internal links…bottom line with this, dont over think it – just use internal links to link to relevant content and you will be good

  • Sumit Khantwal Says

    I’ve a doubt regarding reverse silo. What is that ? Please if you can explain that one.

  • Eric Says

    Is it possible to set up a silo on an existing site, with say, 100 posts? Can you create silos retroactively?

    • Of course! When we take on new clients, we often have to go back into the site and setup these structures for them

  • heidi Says

    In WordPress if there are no categories for pages than I am guessing it is best to use a page that gives an overview of silo content and then have content under it. My question is when I have a sub-menu page under the main category/overview page, when I click on it, the url looks like: mydomain.com/secondary-page instead of mydomain.com/overview-page/secondary-page which makes me think its not in the same physical directory. How do I get secondary pages in same directory under overview-page in WordPress?

    • You have to edit the page – this is better suited for a Google search, sorry :/

  • Miklas Kroager Says

    This is very good post! We will be implementing a SEO silo on our new website, which will hopefully boost our rankings significantly.

  • Dee Says

    Hi, thank you for your post about silo structuring. What would you recommend?

    If you have:

    SEO as the main topic for your site and you want to rank SEO, PPC, Social Media Signals (SMS) for:

    – SEO/PPC/Social Media Signals
    – SEO/PPC/SMS Miami
    – SEO/PPC/SMS New York
    – SEO/PPC/SMS Los Angeles
    – SEO/PPC/SMS International
     SEO/PPC/SMS London
     SEO/PPC/SMS London
     SEO/PPC/SMS London
     SEO/PPC/SMS Manchester
     SEO/PPC/SMS Germany
     SEO/PPC/SMS Berlin
     SEO/PPC/SMS Munich


    Would you do silo pages for each service and continent, country, and city like above? Or would you do it by services and rank each continent/country/city on the same service page? For example

    – xyz.com/SEO: (SEO, SEO Miami, SEO International, SEO Europe, SEO UK, SEO London)

    In my project, there are a lot of different cities in almost all continents with up to 200 different products and up to 100 general services/specifications appearing in one city only but with various services/specification combinations.

    To keep the SEO topic, we could add as service/specifications:

    – White Hat
    – Black Hat
    – Grey Hat

    This would give following example combinations:

    – White Hat SEO
    o White Hat SEO Miami
    o International White Hat SEO
    o White Hat SEO Europe
    o White Hat SEO Berlin
    – Black Hat SEO
    o Black Hat SEO Miami
    o International Black Hat SEO
    o Black Hat SEO Europe
    o Black Hat SEO Berlin
    – Grey Hat SEO
    o Grey Hat SEO Miami
    o International Grey Hat SEO
    o Grey Hat SEO Europe
    o Grey Hat SEO Berlin

    Furthermore, would you structure it in physical silos even though the web address will get awfully long, for example:


    or all on 1st level:


    or all on 2nd level:


  • Www.Ghughuti.org Says

    This is really a great insightful guide about site structuring and silo, I am googling last couple of days and finaly find this.
    Thanks for sharing this .

  • Paul Raphael Gomes Says

    Thanks buddy, you removed my confusion

  • Jack Says

    Hi there Ryan
    I have landed my first SEO client
    They sell vape pens. I implemented a silo structure, its only about a 20 page site,but the client doesn’t like the links on the pages. Is there anyway I can use a colour that will match the background for the text colour, and should this be done.

    • no, def not – that’s a form of link spam / keyword stuffing. you need to sit your client down and tell them this is the way it needs to be, they’re paying you for your expertise – they need to respect it.

  • David Richard Says

    Nice Post. Thanks for share!

  • Louis Schoeman Says

    Awesome Post – Your YOUTUBE videos are also now on my favorites list!

  • Desmond Says

    Great content. Seriously, I have read so many sites on silo structures and yours is the only one I fully understand and felt compelled to leave a comment thanking you. Time to restructure my site!

  • Desmond Says

    I’ve started creating my silo page and need some advice on this :

    The silo page is going to be something like http://www.website.com/trading-strategies

    I intend to have many category content pages that link to it like :

    The question I have is do I need to link to all these a,b,c category content pages from my silo page? I’m not sure if a silo page is meant to be like some sort of main directory referencing all these other strategies I have or can it be a simple page with as few outbound links as possible. I assume a silo page has to be like some sort of cornerstone page?

    Thanks in advance!

  • Nahin Says

    Great piece!
    But I have a question. What if i have a target page that alone does not worth creating a category for. How can I create a silo for this particular page/keyword?

    for example – How to fix a overheating grill?
    It is okay to create a category for grill but the topic above does not looks to be a category topic itself.

    Another question 🙂
    Do, the categories need to be in menubar? or not including the category in the menubar will do?

  • Nancy Jones Says

    Please Will you send me detail that how to make my web development website in using Silo Method. I want to use WordPress CMS to built my website.

    Focus on URL Structures – Any referral Website that following Silo. I’m Waiting.


  • Peter Says

    Here’s the thing I don’t understand – what’s the difference between categories and SILO pages? I’ve read several articles on SILOS and in my mind SILOS are basically categories.

    In the article, part “HOW TO ORGANIZE YOUR WEBSITE’S CONTENT” assumes blog has categories, but most websites have categories globally, not just on blog. And the image in that section to me really looks just as a regular category structure.

    I’m obviously missing something from the technical aspect of SILO here.

    • THey’re similar (or synonomous) depending on who you ask. Look, the point here is not to over complicate things. Simply lay out your site and content in a structure that relates together.

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