Pay Per Click Ads (PPC) Management for Lawyers

Pay Per Click Ads Work, Your Strategy Doesn't.

Too many law firms are still running outdated Google Ads campaigns—bidding blindly on expensive keywords, targeting too broadly, and trusting Google’s “smart” settings. The result? Sky-high costs, wasted clicks, and very few signed cases. Our PPC management approach flips that script by focusing on efficiency and outcomes:

Instantly appear at the top of Google for valuable legal searches
Stop wasting budget on irrelevant clicks with precision targeting and negative keywords
Lower cost per case by optimizing ad copy, landing pages, and bidding strategy
Target the exact practice areas, locations, and client types that matter to your firm
Reach high-intent prospects who are actively searching for an attorney
Transparent reporting shows exactly where your money goes and what cases it produces

PRICING FREE SEO ANALYSIS

Our PPC Ads Management Services

A completely done-for-you service, our team handles every aspect of your law firm’s PPC campaigns. You set the growth goals—we’ll build and manage campaigns that deliver the right cases at the right cost.

Audit + Troubleshooting

Already running Google Ads but not seeing results? We’ll audit your account, fix wasted spend, and restructure campaigns for maximum efficiency—so you stop burning money on clicks that don’t convert.
Campaign Setup & Strategy

Launching PPC for the first time? We’ll build campaigns the right way—keyword research, ad copywriting, landing page alignment, and conversion tracking—to ensure your ads are laser-focused on signed cases, not just traffic.
Custom Landing Page Design

Generic websites don’t convert clicks into cases. We design custom, high-converting landing pages tailored to your practice areas, with clear calls to action that drive phone calls and form fills from prospective clients.
Copywriting That Converts

The right words turn clicks into clients. Our team crafts persuasive, legally compliant ad copy and landing page content that speaks directly to your prospects’ pain points and motivates them to take action.
Advanced Targeting Setup

Why waste money on irrelevant searches? We refine your targeting by practice area, location, and client intent—while adding negative keywords to block clicks from unqualified leads.
Bid & Budget Management

Paying too much or not showing up enough? We’ll manage your bidding strategy and daily budgets to keep you competitive without overspending—lowering your cost per case while increasing visibility for the terms that matter.
Performance Tracking

Want to know exactly what you’re getting? We provide detailed monthly reports showing the number of leads, cost per lead, dispute wins, and overall ROI — so you’re always in the loop and in control.
A/B Testing & Optimization

Set it and forget it doesn’t work in PPC. We run ongoing A/B tests on ads, headlines, landing pages, and calls-to-action—ensuring we’re always improving conversion rates and lowering your cost per case.
360° Tracking & Analytics

We don’t just track clicks—we track cases. With end-to-end conversion tracking, every phone call, form submission, and signed client is tied back to your ad spend, giving you a complete picture of ROI.

Fast Results In Competitive Verticals.

Most agencies waste your budget by managing PPC campaigns the old way—bidding on a handful of keywords and ignoring the bigger picture. We build modern, data-driven strategies that attack every opportunity across the search results, ensuring your law firm gets qualified leads at the lowest cost per case

+140%

Leads for Carter Law
View case study
+164%

Leads For Gumprecht Law
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+440%

Leads For Resolute Legal
View case study

GET LEADS WITHIN 7 DAYS

Here's How We Work

We make PPC ads simple. From building and managing campaigns to delivering a steady flow of qualified leads, we handle everything—so you can focus on practicing law while we focus on growing your firm.

Discovery & Account Audit

We start by reviewing your existing PPC account (or building from scratch if you’re new). Our team audits every campaign, uncovers wasted spend, and maps out exactly what needs to be fixed, optimized, or rebuilt to start driving real cases.
Design Custom Funnel

We start by reviewing your current website and funnel setup (or building from scratch if you’re new). Our team designs high-converting landing pages, writes persuasive copy, and builds complete funnels with tracking in place—so every ad click is guided toward becoming a signed case.
Ad Setup, Bidding & Launch

We configure your campaigns with the right bidding strategy, keyword targeting, and daily budgets to maximize visibility while controlling costs. Once optimized, we launch your ads to start driving high-quality leads at the lowest cost per case.
Multivariate A/B Testing

We continuously run A/B tests on your ads, landing pages, and calls-to-action to identify what converts best. By testing different variations, we steadily improve performance—driving more qualified leads at a lower cost per case.
360° Reporting & Analysis

We set up full-funnel, 360° reporting so you always know what’s working. From ad spend to clicks, calls, form fills, and signed cases, every data point is tracked—giving you complete visibility into ROI at every stage of your campaigns.

Want Us To Manage Your Ads? Here's What It Costs.

Making money costs money. If this type of investment makes you gun shy, we are not the agency for you.

WEBRIS Retainer
Monthly Ad Spend

Base
$2,500
MIN of $10k/mo

Scaling
5% of ad spend
$25,000

If you want PPC ads management as a standalone service, it’s $2,500 per month — no hidden fees, no long-term contracts. Already working with us on SEO, LSAs, or another service? We’ll manage your PPC campaigns at no extra cost as part of your overall strategy — it’s all included.

BOOK FREE STRATEGY CALL

Frequently Asked Questions

How much does PPC ads management for law firms cost?

Our PPC management service is $2,500 per month as a standalone offering, which is right around the industry standard. If you already work with us on SEO, LSAs, or another service, PPC management is included at no extra cost. You also set your ad budget, which goes directly to Google.
What makes PPC ads effective for lawyers?

PPC ads place your firm at the very top of Google search results for high-value legal keywords. This allows you to capture leads from people actively searching for an attorney. Unlike traditional advertising, you only pay when someone clicks your ad.
How do you prevent wasted spend on irrelevant clicks?

We use advanced targeting and negative keywords to block irrelevant searches, plus continuous A/B testing on ads and landing pages. This ensures your budget goes toward qualified leads, not junk traffic.
What’s the difference between PPC and SEO for lawyers?

SEO builds long-term visibility in organic search, but it can take months to see results. PPC ads deliver instant visibility at the top of Google and start generating leads right away. The most successful firms use both together for short- and long-term growth.
How do you track if PPC ads actually bring in clients?

We use 360° tracking to measure every phone call, form submission, and signed case back to your campaigns. You’ll see exactly how much you spent, how many leads you generated, and the cost per case.
Which practice areas work best with PPC ads?

PPC is effective across nearly all practice areas—personal injury, criminal defense, family law, employment law, and more. We tailor your campaigns so you only show up for the cases you want most.
Can PPC ads help a small law firm compete with bigger firms?

Yes. With smart targeting, optimized landing pages, and efficient bidding, small firms can compete directly against larger firms—often at a lower cost per signed case.
How fast will I see results from PPC ads?

Most firms begin generating leads within the first week of launching campaigns. Since PPC puts you at the top of Google instantly, results come much faster than with SEO.
Do I need a landing page for PPC ads?

Yes. Sending traffic to your homepage usually wastes clicks. We design custom landing pages that are focused on one goal: converting visitors into leads for your firm.
Do I have to sign a long-term contract?

No. Our PPC management is month-to-month. You’ll never be locked in, and you’ll always know exactly what you’re paying for.

A MESSAGE FROM OUR FOUNDER

Most Legal Marketing Agencies Are Full Of 💩.

They're focused on "traffic", we are solely focused on generating new cases.

Most agencies are not fit to service law firms. Their strategies are out touch and they don’t understand the inner workings of your business.

I’ve worked with law firms for almost a decade, I know what you care about.

Not rankings, not traffic, not colorful charts and not even leads. New client cases. Our entire process is built with that goal in mind, which is why we’re so damn effective at what we do.

From the way we operate to the way we structure our contracts, we’re not here to bill you for busy work, we’re here to help you land big cases.

LET’S WORK TOGETHER

Marketing Services For Law Firms

SEO + GEO

Local SEO

PPC Ads

Local Service Ads

Facebook Ads

Web Design

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Pay Per Click Ads Management For Lawyers

Pay Per Click Ads Work, Your Strategy Doesn't.

Our PPC Ads Management Services

Audit + Troubleshooting

Campaign Setup & Strategy

Custom Landing Page Design

Copywriting That Converts

Advanced Targeting Setup

Bid & Budget Management

Performance Tracking

A/B Testing & Optimization

360° Tracking & Analytics

Fast Results In Competitive Verticals.

+140%

+164%

+440%

PPC Ads Work for All Areas Of Law

Personal Injury

Criminal Defense

Tax & Bankruptcy

Business

Divorce & Family

Employment

Tickets & DUI

Immigration

GET LEADS WITHIN 7 DAYS

Here's How We Work

Discovery & Account Audit

Design Custom Funnel

Ad Setup, Bidding & Launch

Multivariate A/B Testing

360° Reporting & Analysis

Want Us To Manage Your Ads? Here's What It Costs.

Frequently Asked Questions

How much does PPC ads management for law firms cost?

What makes PPC ads effective for lawyers?

How do you prevent wasted spend on irrelevant clicks?

What’s the difference between PPC and SEO for lawyers?

How do you track if PPC ads actually bring in clients?

Which practice areas work best with PPC ads?

Can PPC ads help a small law firm compete with bigger firms?

How fast will I see results from PPC ads?

Do I need a landing page for PPC ads?

Do I have to sign a long-term contract?

Most Legal Marketing Agencies Are Full Of 💩.

They're focused on "traffic", we are solely focused on generating new cases.