Legal SEO Agency

• Website Speed. Fast loading times are essential for a good user experience and can also affect rankings. Optimizing images, leveraging browser caching, and minimizing code can help speed up a site.
• Mobile-Optimizations. With the increasing use of mobile devices, having a mobile-responsive website is critical. Google uses mobile-first indexing, meaning it predominantly uses the mobile version of the content for indexing and ranking.
• Clean and Structured Code. Well-organized HTML and CSS make it easier for search engines to crawl and understand the content of your website. The use of proper heading tags (H1, H2, etc.) and semantic HTML is recommended.
• Structured Data Markup. Also known as schema markup, this is a code that you put on your website to help search engines return more informative results for users. It can enhance your search listings in several ways (like providing reviews, events, etc.).
• Broken Links and Redirects. Having too many broken links on a site can be a signal of a neglected or abandoned site. Proper use of 301 redirects helps transfer the link equity to the new URL.
• Page Titles and Meta Descriptions. Unique and descriptive page titles and meta descriptions are crucial as they appear in search results. They should accurately reflect the content of the page and include the main keywords.

• Google Business Profile (GBP) Optimization: Claiming and optimizing your Google Business Profiles listing is essential. This includes ensuring your business name, address, and phone number (NAP) are consistent across the web, adding a detailed description, operating hours, and photos.
• Local Business Schema Markup: Implementing structured data (schema markup) for local businesses helps search engines understand your business’s local relevance. This can include information like your business’s physical location, contact information, and business type.
• Online Reviews and Ratings: Encourage customers to leave reviews on your Google My Business profile and other relevant platforms. Responding to reviews, both positive and negative, can also improve your visibility and appeal to potential customers.
• Local Link Building: Building links from local businesses, directories, and events can strengthen your local presence. These local backlinks signal to search engines that your website is relevant and authoritative in your local area.
• Localized Content: Create content that speaks to local audiences, like blog posts about local events, news, or activities. This not only helps with SEO but also establishes your business as part of the community.

Every campaign starts with our proprietary Website Quality Audit. This audit gives us all of the information we need about the condition of the existing website, what areas have the most potential, and where there are quality issues or errors that need to be addressed.

Our team uses this report to conduct the following:

• Keyword Research: We have an extensive database of keywords that we know are relevant and important to PI Attorneys. All we need is to establish what types of cases you want to handle and what locations you service.
• On-page Optimization: We take an inventory of all the existing pages on the site. From there, we update/augment metas, headings, content, and structured data for the pages that are important for SEO.
• New Page Creation: Once we optimize all of the existing pages, we go back and create all of the pages missing from the website in order to obtain our SEO prominence. This includes practice area pages, supporting pages, and blog posts.

Links play a pivotal role in SEO as they serve as a “vote” from external websites to your legitimacy and trustworthiness, which is a big ranking factor in search engine algorithms.

For local SEO, we emphasize acquiring high-quality, locally relevant links that signal to search engines your business’s strong ties and prominence to the local community.

The best types of links for local SEO are those from well-regarded local businesses, relevant websites, community and industry-related directories, and local news sites, as well as from local chambers of commerce or industry-specific associations.

It’s simple: without links, your site will not rank for your most coveted keywords. That said, all links are not created equal and some links can actually hurt more than help.

That’s why we focus on acquiring only the most high-quality and impactful links that will move the needle in terms of rankings.

Everything is meticulously tracking in a lead tracking dashboard. Our consultants setup call tracking, form tracking and website engagement tracking so we can clearly show you your leads, traffic and rankings. We use this data to continuously optimize your campaigns and improve month over month.