Scaling McConathy Law From 30 to 85+ Signed Cases/Month

Founded in 1946, The Law Offices of Richard C. McConathy has spanned three generations, handled over 6,000 cases, and built a reputation as one of North Texas’ most established criminal defense practices.

But legacy alone doesn’t guarantee growth. Richard watched with growing frustration as his 15-location practice slowly lost ground.

On paper, everything looked solid. Yet Dallas, his main battleground, was falling to competitors with no obvious advantage.

He wasn’t looking for just “more traffic.” He wanted to expand into lucrative family law, fix a leaky intake system, and build sustainable growth.

For Richard, this wasn’t just about business, it was personal. With his two sons preparing to join the firm, he was determined to build something lasting. He refused to become the lawyer “past his prime, shuffling around the courthouse looking for scraps.” Instead, he envisioned a thriving, multi-practice legacy his children could inherit, while he transitioned into an advisor role to safeguard what he’d built.

That’s where WEBRIS stepped in.

The Challenge

Despite its reputation and scale, McConathy Law was facing several critical roadblocks that were stalling growth:

• Fragmented online presence – five separate websites competing against each other, diluting authority and confusing Google.
• Lost market share in Dallas – even on home turf, competitors were outranking and outpacing them. Signed cases had stagnated at around 15-30 cases per month, far below their potential, while calls from their Google Business Profiles were trending down.
• Narrow practice area mix – over-reliance on criminal defense and DWI, missing opportunities in lucrative family law and traffic tickets.
• Leaky intake pipeline – no CRM, poor follow-up, and staff not trained to maximize conversion from leads to signed cases.
• No review system – without a steady flow of Google reviews, the firm couldn’t climb local rankings or dominate the Maps Pack, leaving competitors with stronger visibility.

If left unaddressed, these issues would continue eroding market share and make it impossible to build the sustainable growth Richard needed for his next generation of partners.

“If this continues and we need to go to the level of volume, I’m going to need to create a call center.” – Richard C. McConathy

The Solution

In this section, you’ll see how we fixed each of the problems above. Ensuring their practice not only generated leads, but had the underlying systems to deal with the volume. Making scaling smooth and sustainable.

Diversified Practice Area Mix

Before working with us, McConathy Law focused almost exclusively on criminal defense and DWI. While they were strong in that niche, it capped growth and left them vulnerable in competitive markets like Dallas.

We helped them expand into a true multi-practice operation by:

• Launching Family Law campaigns (SEO + PPC) to capture demand in a lucrative, high-intent practice area.
• Positioning Traffic Ticket cases as a strategic entry point, using automation to convert case volume into reviews and higher-value opportunities.
• Building organic visibility across all 15 locations, ensuring every office could generate leads in multiple practice areas.

This diversification unlocked two new revenue streams, strengthened their review profile, and created a scalable foundation for long-term growth across Texas. It also became the launchpad for the lead generation strategies that followed.

Blended Lead Generation Campaign

We built a multi-channel campaign combining SEO, paid ads, and Google Maps to capture high-intent leads. This approach recaptured Dallas and strengthened visibility across all locations.

SEO

• Consolidated five competing sites into one powerful domain, eliminating internal competition
• Created high-intent content targeting active legal prospects, not tire kickers
• Built location-specific pages to fill visibility gaps
• Generated quality backlinks, media coverage, and enhanced reputation through strategic PR

Paid Advertising

• Implemented Local Service Ads (LSA) for immediate local visibility
• Launched targeted Google PPC campaigns across 3 practice areas
• Continuously optimized campaigns based on performance data to filter out low-quality leads and attract higher-value cases

Google My Business

• Fully optimized listings across all office locations
• Standardized NAP consistency, categories, and service areas
• Built posting and update cadence to boost Maps visibility

Dallas Map Visibility Before WEBRIS ranking position inside maps

Dallas Map Visibility After WEBRIS ranking position inside maps

AI & GEO Search

• Adapted content production to optimize for LLMs like ChatGPT
• Prioritized PR-driven backlinks as a critical trust signal for AI search visibility
• Captured inbound leads directly from AI search platforms
• Established an early-mover advantage as AI search adoption accelerates

Fixed Intake Pipeline

More leads meant nothing without a system to handle them. McConathy Law was relying on outdated, paper-heavy processes that let qualified cases slip through the cracks.

We worked with the firm to completely modernize intake and case management:

• Implemented Clio as their CRM, centralizing all lead and case data
• Ran multiple staff training sessions to ensure adoption and consistency
• Set up call tracking and lead source attribution, so the firm could finally see which marketing channels were driving signed cases
• Helped transition the firm to paperless operations, eliminating inefficiencies
• Supported Richard in hiring and onboarding three new intake team members, trained to handle rising call volume with proper follow-up and scripting

The result was a streamlined, technology-driven intake system that kept pace with their growing caseload and converted more leads into signed clients.

Automated Review Generation

Before WEBRIS, McConathy Law had no system for collecting reviews. Without them, the firm couldn’t climb Google’s local rankings or dominate the Maps Pack.

We built an automated workflow tied directly to their CRM (Clio):

• When a case was marked closed, the client automatically received an SMS/email asking for a review.
• The system was “gated,” ensuring only 4–5 star reviews were published.
• Two timed follow-up emails were sent if no review came through.
• Non-responders dropped into a Google Sheet, triggering a notification for staff to call personally.

Traffic ticket cases became the perfect fuel for this system. Their high volume created a steady stream of review requests, which in turn boosted Maps Pack visibility for all practice areas.

The result was predictable growth in reviews and rankings. In Dallas alone, the firm added 11 new reviews in just two weeks, strengthening their reputation and helping them outpace competitors in local search.

The Results

In just 9 months, McConathy Law transformed from stagnating at ~30 signed cases a month to consistently securing 85+ signed cases across 15 locations.

Key outcomes included:

• 15x increase in qualified calls (lasting over 30 seconds)
• 11,704 inbound leads across SEO, PPC, Google My Business, and emerging AI search channels like ChatGPT
• 761 signed cases
• Page 1 statewide visibility for “traffic ticket lawyer” in Texas, fueling volume and the review pipeline
• $100,000+ divorce case secured through PPC campaigns, proving expansion into Family Law unlocked high-value opportunities
• 3 new intake hires onboarded to handle the surge in calls, supported by new systems and training

What started as a firm “doing all the right things but losing ground” is now a dominant multi-practice firm, with the systems in place to sustain growth for decades to come.

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