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Ryan Stewart

I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.

Ultimate List of Free SEO Analysis Tools

Ultimate List of Free SEO Analysis Tools
4(80.91%)22votes

35 Comments

SEO is expensive.

The cost of labor (or an agency) aside, SEO tools alone are enough to break the bank.

The backlink checkers, the rank trackers, the keyword analyzers – the list goes on.

Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and up sells. Knowing where to find these websites can save you thousands.

We've rounded up our agency's favorite FREE SEO tools that we use everyday.

Ultimate List of FREE SEO Tools

This list is in NO particular order of preference or quality!

Netpeak Spider

  • What it does: A tool for fast and comprehensive technical audit of your entire website. It allows for full crawls + technical analysis and recommendations for fixing issues.
  • Tool type: Desktop App

https://netpeaksoftware.com/spider

SEO Project Management Suite

  • What it does: Helps automate a lot of headaches involved with managing SEO campaigns, specifically if you're an agency.
  • Tool type: Website

https://webris.org/tools/project-management/

WonderSearch

  • What it does: A free keyword tool that collects terms semantically related to a root keyword. Enter a keyword of your choosing and WonderSearch will go to Google and get the rest.
  • Tool type: Desktop App

https://wondersear.ch/

Yoast SEO Plugin

  • What it does: The most widely used SEO WordPress plugin. It helps you optimize your post for search engines
  • Tool type: website

https://en-gb.wordpress.org/plugins/wordpress-seo/

Webtexttool

  • What it does: Figures out which keywords to target for your post. Not only can you find keyword ideas, but you can also find out wether the ratio of volume to competition is good or bad, so you decide wether to go after it or not.
  • Tool type: website

https://www.webtexttool.com/

Zadroweb SEO Auditor

  • What it does: Audit your site with the click of a button. Find data like domain authority, page authority, Google page speed and Google page rank. You can use it to quickly analyze your competitors.
  • Tool type: website

https://zadroweb.com/seo-auditor/

Website Penalty Indicator

  • What it does: Identifies if you are hit by a Google algorithm update or not. The site checks out the traffic drop dates with dates of Google penalties and tell you if any coincide or not.
  • Tool type: website

https://feinternational.com/website-penalty-indicator/

Wayback Machine

  • What it does: Discovers what the site was like months or years ago. This can be helpful for finding the content of a broken link or an expired domain.
  • Tool type: website

https://archive.org/web/

Varvy

  • What it does: Checks whether a web page is following Google’s guidelines. If your website falls short, it tells you what needs fixing.
  • Tool type: website

https://varvy.com/

URL Profiler

  • What it does: Analyzes multiple sites at once to find data such as domain authority, whois info, backlinks number, social shares, and so on.
  • Tool type: Desktop app

http://urlprofiler.com/

Suggestion Keyword Finder

  • What it does: The site helps you find related keywords to your keyword, and then use the keywords generated to generate more keyword ideas, and so on. The level 3 will help you find multiple keyword ideas you may not find anywhere else.
  • Tool type: website

http://tools.seochat.com/tools/related-keywords-tool/

Small SEO Tools

  • What it does: Detects plagiarism by scanning billions of documents across the web. Useful for finding those who’ve stolen/copied your work without attribution.
  • Tool type: website

https://smallseotools.com/plagiarism-checker/

SimilarWeb

  • What it does: Gets a quick review of how your competitors get their traffic, their organic keywords, engagement metrics and more.
  • Tool type: website

https://www.similarweb.com/

Free SERP checker

  • What it does: Free Google rankings checker. Updates up to 50 keywords once every 24 hours (with server permission).
  • Tool type: website

https://www.serprobot.com/

SEO Hero

  • What it does: Finds all concepts, entities and N-Grams related to your topic or keyword. Or in plain English, it uncovers “LSI Keywords” that you can add to your content to increase relevancy.
  • Tool type: website

http://www.seo-hero.tech/

SEO & Website Analysis (WooRank)

  • What it does: Analyzes basic SEO metrics from within the page itself like title tags, mobile optimization and so on. You can use it on your competitor's site to determine if you can outrank them or not.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

Seed Keywords

  • What it does: Is finding seed keywords hard for you? Use this tool and type the scenerio and you'll find out seed keyword ideas. You can plug it right away in other keyword research tools. A great tool to kickstart your keyword research efforts.
  • Tool type: website

https://www.seedkeywords.com

Search Analytics for Sheets

  • What it does: Fetches data from Google search console across a 90-day period. Add the add-on to Google Sheets and then authorize with Google search console and you are good to go.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj

Screaming Frog SEO Spider

  • What it does: Crawls any site to find all the pages on the site and helps with on-page optimization. It helps with creating a complete audit of your site.
  • Tool type: Desktop app

https://www.screamingfrog.co.uk/seo-spider/

ScrapeBox

  • What it does: The Swiss Army tool for SEO. Scrape keywords and related results, plus other cool features. The possibilities of using this tool is limitless.
  • Tool type: Desktop app

http://www.scrapebox.com/

SanityCheck

  • What it does: Finds actionable takeways from the Google search console. You can find pages that rank in 2nd or 3d page with a single click.
  • Tool type: website

https://www.sanitycheck.io/

Referral Ghost Spam Removal Tool

  • What it does: Easily filters out spammy traffic bots in Google Analytics by creating a segment that ignores traffic from spammy sites.
  • Tool type: website

https://loganix.net/rst-lander/

Redirect Path

  • What it does: Identifies all the redirects your site will go through along the way till it reaches the domain. This can help pinpoint any problems in the code of your site.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/redirect-path/aomidfkchockcldhbkggjokdkkebmdll?hl=en

PublicWWW

  • What it does: Search for any sinppets of code in the web. This helps you search for signatures of people and so on.
  • Tool type: website

https://publicwww.com/

Pro Rank Tracker

  • What it does: Track hundreds or thousands of keywords. The site also has a great user interface.
  • Tool type: website

https://proranktracker.com/

Panguin Tool

  • What it does: Add this extension to your Google analytics to find if your organic traffic dip happened with any of Google's major updates.
  • Tool type: website

https://www.barracuda-digital.co.uk/panguin-tool/

Open SEO Stats

  • What it does: With a button, find out data like Alexa ranking, indexed pages, on page SEO, whois data, and the page speed.
  • Tool type: browser plugin

https://chrome.google.com/webstore/detail/open-seo-statsformerly-pa/hbdkkfheckcdppiaiabobmennhijkknn

Microdata Generator

  • What it does: If making SEO schema markup for a local business is a problem for you, then worry no more. This tool helps you make it in a breeze.
  • Tool type: website

https://microdatagenerator.org/localbusiness-microdata-generator/

Map Broker XML Sitemap Validator

  • What it does: Validates the sitemap of your site. The site double checks that the links in the sitemap work.
  • Tool type: website

https://ipullrank.com/tools/map-broker/

LinkPatrol

  • What it does: Analyzes all the external links your site is pointing to. You can also nofollow links in batches.
  • Tool type: website

https://linkpatrolwp.com/

contentbird.io

  • What it does: A complete hybrid tool. You can do keyword research, rank tracking, backlink analysis and link building.
  • Tool type: website

https://en.contentbird.io/

Keywords Everywhere

  • What it does: Gets the monthly search volume and CPC cost of any keyword right under Google search itself.
  • Tool type: browser plugin

https://keywordseverywhere.com/

KeywordIn

  • What it does: Matches and combines keywords to find keyword ideas easy to target.
  • Tool type: website

http://keywordin.com/keyword-generator.php

Keyworddit

  • What it does: Extracts the most frequently used keywords and phrases from any subreddit. It also gives the monthly search volume for each keyword.
  • Tool type: website

http://www.keyworddit.com/

iSearchFrom.com

  • What it does: Emulates a Google search using any location, device, or language. You can customise everything from SafeSearch settings to personalised search.
  • Tool type: website

http://isearchfrom.com/

Imforsmb.com’s Bulk Keyword Generator

  • What it does: Generates keyword ideas searched by potential clients for any local service business.
  • Tool type: website

https://www.imforsmb.com/tools/bulk-keyword-generator/

HEADMasterSEO

  • What it does: Simple bulk status code (e.g. 200, 301, 404, etc.) and redirect checker. Also checks response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). Includes filtering and a bunch of other advanced features.
  • Tool type: website

https://headmasterseo.com/

GTMetrix

  • What it does: Does a quick analysis on how fast your site loads and scores it to let you know how you compare to other sites. You'll also see suggestions on how to improve your site.
  • Tool type: website

https://gtmetrix.com/

Google Mobile-Friendly Test

  • What it does: Checks if your page is mobile-friendly or not. Who is better to tell you this than Google itself, who started to lower the rankings of non-friendly sites.
  • Tool type: website

https://www.google.com/webmasters/tools/mobile-friendly/

Google Location Changer (SERPs)

  • What it does: Finds the sites that are ranking for a keyword in a local area. This can help you when optimizing for local searches and despite not living in that area.
  • Tool type: website

https://serps.com/tools/google-search-location/

Google Keyword Planner

  • What it does: Identifies keywords searched on Google from the source itself. They have started to use ranges for keywords, but you could still benefit from CPC to find high profitable keywords that work for your competitors.
  • Tool type: website

http://adwords.google.com/keywordplanner

Google Data Studio

  • What it does: Creates reporting dashboards that helps you analyze the ROI of your efforts. It is like Google Analytics on steroids.
  • Tool type: website

https://datastudio.google.com/u/0/

Google Correlate

  • What it does: Pulls out all the multiple search queries that tend to get searched together. This comes directly from Google.
  • Tool type: website

https://www.google.com/trends/correlate

WebpageFX

  • What it does: Finds the questions asked by your audience related to a keyword that you enter. For example, you can find out all related questions to SEO on Reddit and Quora with the click of a button.
  • Tool type: website

https://www.webpagefx.com/seo-tools/faqfox/

DeepCrawl

  • What it does: Examines all the pages on your site with the click of a button and gets complete reports on broken internal and external links, non-indexed pages, and more.
  • Tool type: website

https://www.deepcrawl.com/

Builtwith

  • What it does: Discovers the technology used to power up any domain without logging in. You can also find out the usage statistics of the tools.
  • Tool type: website

https://builtwith.com/

Botify

  • What it does: Examines your site and gets a complete analysis on how your pages perform on Google. You'll also get actionable feedback on how to improve your site's ranking from the technical standpoint.
  • Tool type: website

https://www.botify.com/

Bing Webmaster Tools (BWT)

  • What it does: Gets reporting and diagnostic tools to see how your site ranks in Bing's search engine and how can you improve your rankings. You can also use their keyword research tool to find golden opportunities on Bing.
  • Tool type: website

https://www.bing.com/toolbox/webmaster

Answer the Public

  • What it does: Gets all the autosuggest results you get from Google and Bing with just 1 click. You can find different questions asked on Google with your keyword in a few seconds.
  • Tool type: website

https://answerthepublic.com/

AdWords & SEO Keyword Permutation Generator

  • What it does: Finds different keyword ideas by creating 3 lists of keywords. The tool will mix them together to create many keyword ideas your competitors won't think of.
  • Tool type: Website

http://seo.danzambonini.com/

NO Follow Simple

  • What it does: Outline nofollow links, detect nofollow and noindex meta tags on webpages.
  • Tool type: Browser Plugin

https://chrome.google.com/webstore/detail/nofollow/dfogidghaigoomjdeacndafapdijmiid?hl=en

Screaming Frog

  • What it does: Crawls your website and returns a data important for technical SEO (URL status code, canonical tags, page titles and more).
  • Tool type: Desktop app

http://www.screamingfrog.co.uk/seo-spider/

Automated Content Audit

  • What it does: Analyzes your website using SEO metrics to determine the SEO quality of your pages.
  • Tool type: Google Sheets Tool

https://webris.org/content-audit/

Google – Search Console

  • What it does: View indexation rates, sitemaps, Robots.txt file, 404 errors and more critical SEO data.
  • Tool type: Website

http://www.google.com/webmasters/tools/home

Google – Analytics

  • What it does: Check your website's traffic, engagement rates, conversions, sales and more from organic traffic sources.
  • Tool type: Website

http://www.google.com/analytics

XML Sitemap Validator

  • What it does: This tool will check if your xml sitemap is formatted correctly and optionally ping Google to inform them of your sitemap location.
  • Tool type: Website

https://www.xml-sitemaps.com/validate-xml-sitemap.html

Geo Sitemap Generator

  • What it does: Helps create your geo sitemap and KML files to upload into Google Search Console.
  • Tool type: Website

https://www.geositemapgenerator.com/

Video Sitemap Generator

  • What it does: Helps you create a video sitemap for your webite
  • Tool type: Google Doc

https://docs.google.com/spreadsheets/d/14ur0HnLsNqPrWQsbTq4VleQFjNPSbWLu3szCdUSSOt8/edit#gid=0

Google Structured Data Checker

  • What it does: This tool will help you add structured-data markup to a web page.
  • Tool type: Website

https://www.google.com/webmasters/markup-helper

Google – Page Speed Test

  • What it does: Tool to find out the technical issues holding page optimal page load time
  • Tool type: Website

https://developers.google.com/speed/

SEO Tools – Cloak Checker

  • What it does: Detects whether a website uses 'cloaking'.
  • Tool type: Website

http://www.seotools.com/seo-cloaking-checker/

SEOBook – Rank Tracker

  • What it does: Track rankings of multiple keywords.
  • Tool type: Browser Plugin

http://tools.seobook.com/firefox/rank-checker/

StatCounter

  • What it does: Tracks the usage share of search engines, browsers and OS including mobile from over 10 billion monthly page views.
  • Tool type: Website

http://gs.statcounter.com/

SERP Flux Checker

  • What it does: Checks search engine fluctuations over a time period.
  • Tool type: Website

http://serpmetrics.com/flux/

Copyscape

  • What it does: Finds out if there are any pages on the internet that has copied your content with just 2 clicks.
  • Tool type: website

https://www.copyscape.com/

Robots.txt Tester

  • What it does: A "validator" that analyzes the syntax of a robots.txt file to see if its format is valid.
  • Tool type: Website

http://tool.motoricerca.info/robots-checker.phtml

Google – Rich Snippet Tester

  • What it does: Tests URLs to tell if they’re showing rich snippets in SERPs
  • Tool type: Website

http://www.google.com/webmasters/tools/richsnippets

Multiple Site Position Tracker

  • What it does: A simple tool to check the multiple sites for keyword rankings.
  • Tool type: Chrome Browser Extension

https://chrome.google.com/webstore/detail/seo-serp/ofoaoaloeipdofknnaapbmdddddioklg

SERP Snippet Optimizer

  • What it does: Shows you what your site looks like from the perspective of a search engine. Helps optimize the content of page titles and snippets to maximize CTR from Google.
  • Tool type: Website

http://www.seomofo.com/snippet-optimizer.html

SEO Browser

  • What it does: A comprehensive SEO analysis tool to examine and understand the component parts of a Web page.
  • Tool type: Website

http://www.seo-browser.com/

BuzzStream – Data Extractor

  • What it does: An online tool to extract title tag, keywords and description from a list of URLs.
  • Tool type: Website

http://tools.buzzstream.com/meta-tag-extractor

Mozbar

  • What it does: Provides SEO data on the website you're visiting, including Domain Authority, on page metrics and overall SEO scores for fast analysis.
  • Tool type: Browser Plugin

https://moz.com/products/pro/seo-toolbar

Search Latte

  • What it does: Recreate Google searches in other languages to check keyword positions in international SERPs.
  • Tool type: Website

http://www.searchlatte.com/

Google Algorithm Updates

  • What it does: The best tracker of Google’s algorithm updates
  • Tool type: Blog post

http://www.seomoz.org/google-algorithm-change

HTTP Response Checker

  • What it does: Check status code, response headers, redirect location and redirect chain of a HTTP connection.
  • Tool type: Website

https://httpstatus.io/

Advanced Web Ranking

  • What it does: Pulls rankings daily, weekly and on request for desktop, mobile and local searches. The tool can also be white-labeled.
  • Tool type: Website

https://www.advancedwebranking.com/

Capture & Convert

  • What it does: Helps increase engagement on content by getting users to share your page on social media.
  • Tool type: WordPress Plugin

http://captureandconvert.io/

The SEO Stack

  • What it does: A collection of tools & resources to help increase organic search traffic.
  • Tool type: Website

https://www.producthunt.com/@benhoffman_/collections/the-seo-stack

Leave a Review.

All Ratings & Reviews

Ultimate List of Free SEO Analysis Tools
4(80.91%)22votes

4.05
22 user rated
  • Joe Says

    Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.

    • Ryan Stewart Says

      Thanks for the find Joe!

      • Louise Says

        I’m not easily imseprsed but you’ve done it with that posting.

  • Joe Says

    Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.

  • Spiv Says

    Wow! You were spending upwards of $2,200 a month on tools alone? That’s bigtime! If it took that much I wouldn’t even be able to think about getting into this game right now. Will take a look at your free tools, hope they help me. Thanks!

  • Kissack Says

    You are very gracious to give away this list for free. Thank you for sharing this information!

  • Melford Says

    I like that Check Citation Flow tool. This really comes in handy!

  • Mason Says

    with the right tools anything is possible, it is very important to have good tools for seo.

  • gladys Says

    $2,200 a month is quite a lot of money, I believe with this list I won’t have to spend that much when I start my blog. Thanks for the list.

  • Sasha Says

    Ryan, you have saved me a ton of money with this list. Thank you for the information and keep these awesome articles coming!

  • Robby P. Baggio Says

    Very useful list. I can use it to optimize my blog.

  • Carl Says

    Whether we’re into it or not, SEO analysis is a must in order to take advantage of the volumes of free traffic offer by search engines. You have done a great service by providing these tools for free. Thanks Ryan!

  • Jennifer Robertson Says

    Thanks for providing this list. It will be useful from a cost savings standpoint for a number of individuals.

  • Pete J. Says

    This is a golden list! People just don’t realize how rare a find this is. I appreciate it Thx A Mil!!!

  • Rhee Says

    Livin that HTTP Header Response Checker, just what I was looking for, thanks!

  • Gladis Says

    Wow I thought it was just one page but now I noticed it is actually 63! You are too generous Ryan:) Thank you!!

  • jonh mike Says

    Great list of SEO tools. This is a very useful tools to the newbie of SEO like me.

    Thanks!

  • Mike Lee Says

    I’d put Screaming Frog near the top as one of the best free SEO tools out there

  • Gyan Says

    Its really very helpful specially for SEO purpose – Thanks- Ryan Stewart

  • Ranjit Shah Says

    Thanks for providing such a great list of seo tools few tools I am seeing for the first time. Don’t you like majestic tool and want to pass some link juice 😛 hahahahahaha just kidding they already have a lot of link juice coming to them, you have added moz link for majestic seo and you have added seositecheckup.com twice.

  • Ranjit Shah Says

    Can you add Bing Webmaster tool, it”s also a good tool that can be used.

  • Paul Anson Says

    Thank you for those tools. It is a very long list, can you tell me which of those ones are the most efficient. I am using Majestic for the moment.

  • Alice Says

    Really ultimate list of SEO Tools. Thanks for sharing.

  • Jonathan Burac Says

    Ryan, I noticed that you put a wrong link for Majestic SEO. Just saying.

  • Dario Zadro Says

    Hey Ryan, go ahead and give our free SEO auditor tool a shot and hope it makes your list: https://zadroweb.com/seo-auditor/

    I would love to have a deeper discussion on agency-to-agency partnership ideas for link building, web design, or otherwise as well, if you’re interested.

    • Thanks Dario, we’ll get it added. Send us an email to hello@webris dot org to chat about your ideas.

  • Jamie Says

    Hey Ryan,

    I own a website called http://www.SupaGrowth.com where I make 100{476a1b9825899f7e21f124b8533c8410a6ecd3a860b9841e06adbefeac0656e9} free SEO and Internet Marketing tools. I’m told there is nothing else like it on the web.

    Anyways just thought some of my free tools would make a great addition to your article.

    Stay cool 🙂

    Jamie

  • Alan Says

    Hey Ryanllo,

    Have you ever come across an on-page SEO tool called ScanBacklinks?
    It analyzes your content and overall site performance, indicating all onsite elements that need to be optimized to rank better on search engines.

    Please do let me know your thoughts on the above.
    Thanks.

  • Kendra Says

    Decent list, and nice to have them all in one place! I’d update Google’s PageSpeed check to Chrome Lighthouse; PS has been outdated for a while and has issues with accuracy. Lighthouse’s site audit feature is much better. Perhaps add Silktide’s Nibbler as well?

  • usadigitaloff Says

    So helpful, thank you!

  • Per Says

    Great list and with the addition of my tool, SERPsim.com, it would be even better 😉

  • Amit Bal Says

    Good lists of free SEO tool which is useful to analyse our company website.


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