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Ryan Stewart

I have an unhealthy obsession with being considered the world's BEST internet marketer. I'm highly active on social media and love a good debate.

Ultimate List of Free SEO Analysis Tools

Ultimate List of Free SEO Analysis Tools
4.6(92%)15votes

35 Comments

SEO is expensive.

The cost of labor (or an agency) aside, SEO tools alone are enough to break the bank.

The backlink checkers, the rank trackers, the keyword analyzers – the list goes on.

Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and up sells. Knowing where to find these websites can save you thousands.

We've rounded up our agency's favorite FREE SEO tools that we use everyday.

Ultimate List of FREE SEO Tools

This list is in NO particular order of preference or quality!

1. Screaming Frog

  • What it does: Crawls your website and returns a data important for technical SEO (URL status code, canonical tags, page titles and more).
  • Tool type: Desktop app

http://www.screamingfrog.co.uk/seo-spider/

2. Google – Search Console

  • What it does: View indexation rates, sitemaps, Robots.txt file, 404 errors and more critical SEO data.
  • Tool type: Website

http://www.google.com/webmasters/tools/home

3. SEO Project Management Suite

  • What it does: Helps automate a lot of headaches involved with managing SEO campaigns, specifically if you're an agency.
  • Tool type: Website

https://webris.org/tools/project-management/

5. Capture & Convert

  • What it does: Helps increase engagement on content by getting users to share your page on social media.
  • Tool type: WordPress Plugin

http://captureandconvert.io/

6. Majestic SEO

  • What it does: Find out how many links your website has, where they are pointing and the quality of your link profile.
  • Tool type: Website

https://majestic.com/

7. Content Audit

  • What it does: Analyzes your website using SEO metrics to determine the SEO quality of your pages.
  • Tool type: Google Sheets Tool

https://webris.org/content-audit/

10. Search Latte

  • What it does: Checks the international SERPS
  • Tool type: Website

http://www.searchlatte.com/

11. SEO Site Checkup

  • What it does: End to end toolbox with a number of solutions for SEO.
  • Tool type: Website

http://www.seositecheckup.com

12. Mozbar – Keyword checker

  • What it does: A browser plug-in for instant access to SEO metrics
  • Tool type: Browser Plugin

https://moz.com/products/pro/seo-toolbar

14. BuzzStream – Data Extractor

  • What it does: An online tool to extract title tag, keywords and description from a list of URLs.
  • Tool type: Website

http://tools.buzzstream.com/meta-tag-extractor

15. SEO Browser

  • What it does: A comprehensive SEO analysis tool to examine and understand the component parts of a Web page.
  • Tool type: Website

http://www.seo-browser.com/

16. Google – Page Speed Test

  • What it does: Tool to find out the technical issues holding page optimal page load time
  • Tool type: Website

https://developers.google.com/speed/

17. SEO Mofo – Snippet Optimizer

  • What it does: Helps optimize the content of page titles and snippets to maximize CTR from Google.
  • Tool type: Website

http://www.seomofo.com/snippet-optimizer.html

18. SEO SERP – Position Tracker (Multiple Sites)

  • What it does: A simple tool to check the multiple sites for keyword rankings.
  • Tool type: Chrome Browser Extension

https://chrome.google.com/webstore/detail/seo-serp/ofoaoaloeipdofknnaapbmdddddioklg

19. Google – Rich Snippet Tester

  • What it does: Tests URLs to tell if they’re showing rich snippets in SERPs
  • Tool type: Website

http://www.google.com/webmasters/tools/richsnippets

20. Robots.txt Tester

  • What it does: A "validator" that analyzes the syntax of a robots.txt file to see if its format is valid.
  • Tool type: Website

http://tool.motoricerca.info/robots-checker.phtml

21. BROWSEO

  • What it does: a web app that allows you to view any webpage without distractions caused by styles and highlights parts of a page that are relevant for SEO.
  • Tool type: Desktop App

http://www.browseo.net/

22. SERP Metrics

  • What it does: Checks search engine fluctuations over a time period.
  • Tool type: Website

http://serpmetrics.com/flux/

23. StatCounter

  • What it does: Tracks the usage share of search engines, browsers and OS including mobile from over 10 billion monthly page views.
  • Tool type: Website

http://gs.statcounter.com/

24. SEOBook – Rank Tracker

  • What it does: Track rankings of multiple keywords.
  • Tool type: Browser Plugin

http://tools.seobook.com/firefox/rank-checker/

25. SEO Tools – Cloak Checker

  • What it does: Detects whether a website uses 'cloaking'.
  • Tool type: Website

http://www.seotools.com/seo-cloaking-checker/

26. Google – Markup Help

  • What it does: This tool will help you add structured-data markup to a web page.
  • Tool type: Website

https://www.google.com/webmasters/markup-helper

27. Schema.org

  • What it does: A comprehensive tool that helps you create and manage all of your structured data in one place.
  • Tool type: Website

https://raventools.com/site-auditor/seo-guide/schema-structured-data

28. Distilled – Video Sitemap

  • What it does: Helps you create a video sitemap for your webite
  • Tool type: Google Doc

https://docs.google.com/spreadsheets/d/14ur0HnLsNqPrWQsbTq4VleQFjNPSbWLu3szCdUSSOt8/edit#gid=0

29. Geo Sitemap Generator

  • What it does: Helps create your geo sitemap and KML files and upload them to Google.
  • Tool type: Website

https://www.geositemapgenerator.com/

30. NO Follow Simple

  • What it does: Outline nofollow links, detect nofollow and noindex meta tags on webpages.
  • Tool type: Browser Plugin

https://chrome.google.com/webstore/detail/nofollow/dfogidghaigoomjdeacndafapdijmiid?hl=en

31. Ping-o-Matic

  • What it does: Pings URL to search engines to notify them to index the page.
  • Tool type: Website

http://pingomatic.com/

33. XML Sitemap Validator

  • What it does: This tool will check if your xml sitemap is formatted correctly and optionally ping Google to inform them of your sitemap location.
  • Tool type: Website

https://www.xml-sitemaps.com/validate-xml-sitemap.html

35. The SEO Stack

  • What it does: A collection of tools & resources to help increase organic search traffic.
  • Tool type: Website

https://www.producthunt.com/@benhoffman_/collections/the-seo-stack

Leave a Review.

All Ratings & Reviews

Ultimate List of Free SEO Analysis Tools
4.6(92%)15votes

4.60
15 user rated
  • Joe

    Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.




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    • Ryan Stewart

      Thanks for the find Joe!




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      • Louise

        I’m not easily imseprsed but you’ve done it with that posting.




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  • Joe

    Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.




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    • Ryan Stewart

      Thanks Joe!




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  • Spiv

    Wow! You were spending upwards of $2,200 a month on tools alone? That’s bigtime! If it took that much I wouldn’t even be able to think about getting into this game right now. Will take a look at your free tools, hope they help me. Thanks!




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  • Kissack

    You are very gracious to give away this list for free. Thank you for sharing this information!




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  • Melford

    I like that Check Citation Flow tool. This really comes in handy!




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  • Mason

    with the right tools anything is possible, it is very important to have good tools for seo.




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  • gladys

    $2,200 a month is quite a lot of money, I believe with this list I won’t have to spend that much when I start my blog. Thanks for the list.




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  • Sasha

    Ryan, you have saved me a ton of money with this list. Thank you for the information and keep these awesome articles coming!




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  • Robby P. Baggio

    Very useful list. I can use it to optimize my blog.




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  • Carl

    Whether we’re into it or not, SEO analysis is a must in order to take advantage of the volumes of free traffic offer by search engines. You have done a great service by providing these tools for free. Thanks Ryan!




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  • Jennifer Robertson

    Thanks for providing this list. It will be useful from a cost savings standpoint for a number of individuals.




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  • Pete J.

    This is a golden list! People just don’t realize how rare a find this is. I appreciate it Thx A Mil!!!




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  • Rhee

    Livin that HTTP Header Response Checker, just what I was looking for, thanks!




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  • Gladis

    Wow I thought it was just one page but now I noticed it is actually 63! You are too generous Ryan:) Thank you!!




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  • jonh mike

    Great list of SEO tools. This is a very useful tools to the newbie of SEO like me.

    Thanks!




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  • Mike Lee

    I’d put Screaming Frog near the top as one of the best free SEO tools out there




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  • Gyan

    Its really very helpful specially for SEO purpose – Thanks- Ryan Stewart




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  • Ranjit Shah

    Thanks for providing such a great list of seo tools few tools I am seeing for the first time. Don’t you like majestic tool and want to pass some link juice 😛 hahahahahaha just kidding they already have a lot of link juice coming to them, you have added moz link for majestic seo and you have added seositecheckup.com twice.




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  • Ranjit Shah

    Can you add Bing Webmaster tool, it”s also a good tool that can be used.




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  • Paul Anson

    Thank you for those tools. It is a very long list, can you tell me which of those ones are the most efficient. I am using Majestic for the moment.




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  • Alice

    Really ultimate list of SEO Tools. Thanks for sharing.




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  • Jonathan Burac

    Ryan, I noticed that you put a wrong link for Majestic SEO. Just saying.




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  • Dario Zadro

    Hey Ryan, go ahead and give our free SEO auditor tool a shot and hope it makes your list: https://zadroweb.com/seo-auditor/

    I would love to have a deeper discussion on agency-to-agency partnership ideas for link building, web design, or otherwise as well, if you’re interested.




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    • Thanks Dario, we’ll get it added. Send us an email to hello@webris dot org to chat about your ideas.




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  • Jamie

    Hey Ryan,

    I own a website called http://www.SupaGrowth.com where I make 100{476a1b9825899f7e21f124b8533c8410a6ecd3a860b9841e06adbefeac0656e9} free SEO and Internet Marketing tools. I’m told there is nothing else like it on the web.

    Anyways just thought some of my free tools would make a great addition to your article.

    Stay cool 🙂

    Jamie




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  • Alan

    Hey Ryanllo,

    Have you ever come across an on-page SEO tool called ScanBacklinks?
    It analyzes your content and overall site performance, indicating all onsite elements that need to be optimized to rank better on search engines.

    Please do let me know your thoughts on the above.
    Thanks.




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  • Kendra

    Decent list, and nice to have them all in one place! I’d update Google’s PageSpeed check to Chrome Lighthouse; PS has been outdated for a while and has issues with accuracy. Lighthouse’s site audit feature is much better. Perhaps add Silktide’s Nibbler as well?




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  • usadigitaloff

    So helpful, thank you!




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  • Per

    Great list and with the addition of my tool, SERPsim.com, it would be even better 😉




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  • Amit Bal

    Good lists of free SEO tool which is useful to analyse our company website.




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