SEO is expensive.
The cost of labor (or an agency) aside, SEO tools alone are enough to break the bank.
The backlink checkers, the rank trackers, the keyword analyzers – the list goes on.
Luckily, we live in the age where website owners build free tools in exchange for website traffic, leads and up sells. Knowing where to find these websites can save you thousands.
We've rounded up our agency's favorite FREE SEO tools that we use everyday.
Ultimate List of FREE SEO Tools
This list is in NO particular order of preference or quality!
1. Screaming Frog
- What it does: Crawls your website and returns a data important for technical SEO (URL status code, canonical tags, page titles and more).
- Tool type: Desktop app
http://www.screamingfrog.co.uk/seo-spider/
4. Google – Analytics
- What it does: Check your website's traffic, engagement rates, conversions, sales and more from organic traffic sources.
- Tool type: Website
http://www.google.com/analytics
5. Capture & Convert
- What it does: Helps increase engagement on content by getting users to share your page on social media.
- Tool type: WordPress Plugin
http://captureandconvert.io/
6. Majestic SEO
- What it does: Find out how many links your website has, where they are pointing and the quality of your link profile.
- Tool type: Website
https://majestic.com/
7. Content Audit
- What it does: Analyzes your website using SEO metrics to determine the SEO quality of your pages.
- Tool type: Google Sheets Tool
https://webris.org/content-audit/
8. HTTP Response Checker
- What it does: returns the HTTP response code for a whole list of URLs
- Tool type: Website
http://www.yext.com/
13. Open Link Profiler
- What it does: A link research tool that enables you to check the backlinks of any website.
- Tool type: Website
http://openlinkprofiler.org/
15. SEO Browser
- What it does: A comprehensive SEO analysis tool to examine and understand the component parts of a Web page.
- Tool type: Website
http://www.seo-browser.com/
17. SEO Mofo – Snippet Optimizer
- What it does: Helps optimize the content of page titles and snippets to maximize CTR from Google.
- Tool type: Website
http://www.seomofo.com/snippet-optimizer.html
21. BROWSEO
- What it does: a web app that allows you to view any webpage without distractions caused by styles and highlights parts of a page that are relevant for SEO.
- Tool type: Desktop App
http://www.browseo.net/
23. StatCounter
- What it does: Tracks the usage share of search engines, browsers and OS including mobile from over 10 billion monthly page views.
- Tool type: Website
http://gs.statcounter.com/
31. Ping-o-Matic
- What it does: Pings URL to search engines to notify them to index the page.
- Tool type: Website
http://pingomatic.com/
32. Moz – Local Search Check
- What it does: Helps distribute your business listing across the search ecosystem.
- Tool type: Website
https://moz.com/products/local
34. STAT Search Analytics
- What it does: Provides unlimited SERP tracking in locations across the globe.
- Tool type: Website
https://getstat.com/
36. Social ADR
- What it does: A fully automated platform for crowd-sourcing social media promotion.
- Tool type: Website
http://socialadr.com/
Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.
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Thanks for the find Joe!
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I’m not easily imseprsed but you’ve done it with that posting.
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Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.
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Thanks Joe!
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Wow! You were spending upwards of $2,200 a month on tools alone? That’s bigtime! If it took that much I wouldn’t even be able to think about getting into this game right now. Will take a look at your free tools, hope they help me. Thanks!
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You are very gracious to give away this list for free. Thank you for sharing this information!
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I like that Check Citation Flow tool. This really comes in handy!
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with the right tools anything is possible, it is very important to have good tools for seo.
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$2,200 a month is quite a lot of money, I believe with this list I won’t have to spend that much when I start my blog. Thanks for the list.
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Ryan, you have saved me a ton of money with this list. Thank you for the information and keep these awesome articles coming!
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Very useful list. I can use it to optimize my blog.
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Whether we’re into it or not, SEO analysis is a must in order to take advantage of the volumes of free traffic offer by search engines. You have done a great service by providing these tools for free. Thanks Ryan!
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Thanks for providing this list. It will be useful from a cost savings standpoint for a number of individuals.
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This is a golden list! People just don’t realize how rare a find this is. I appreciate it Thx A Mil!!!
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Livin that HTTP Header Response Checker, just what I was looking for, thanks!
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Wow I thought it was just one page but now I noticed it is actually 63! You are too generous Ryan:) Thank you!!
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Great list of SEO tools. This is a very useful tools to the newbie of SEO like me.
Thanks!
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I’d put Screaming Frog near the top as one of the best free SEO tools out there
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added!
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Its really very helpful specially for SEO purpose – Thanks- Ryan Stewart
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Thanks for providing such a great list of seo tools few tools I am seeing for the first time. Don’t you like majestic tool and want to pass some link juice 😛 hahahahahaha just kidding they already have a lot of link juice coming to them, you have added moz link for majestic seo and you have added seositecheckup.com twice.
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Can you add Bing Webmaster tool, it”s also a good tool that can be used.
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Thank you for those tools. It is a very long list, can you tell me which of those ones are the most efficient. I am using Majestic for the moment.
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Really ultimate list of SEO Tools. Thanks for sharing.
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Ryan, I noticed that you put a wrong link for Majestic SEO. Just saying.
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Hey Ryan, go ahead and give our free SEO auditor tool a shot and hope it makes your list: https://zadroweb.com/seo-auditor/
I would love to have a deeper discussion on agency-to-agency partnership ideas for link building, web design, or otherwise as well, if you’re interested.
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Thanks Dario, we’ll get it added. Send us an email to hello@webris dot org to chat about your ideas.
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Hey Ryan,
I own a website called http://www.SupaGrowth.com where I make 100{476a1b9825899f7e21f124b8533c8410a6ecd3a860b9841e06adbefeac0656e9} free SEO and Internet Marketing tools. I’m told there is nothing else like it on the web.
Anyways just thought some of my free tools would make a great addition to your article.
Stay cool 🙂
Jamie
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Hey Ryanllo,
Have you ever come across an on-page SEO tool called ScanBacklinks?
It analyzes your content and overall site performance, indicating all onsite elements that need to be optimized to rank better on search engines.
Please do let me know your thoughts on the above.
Thanks.
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I haven’t but i will check it out
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Decent list, and nice to have them all in one place! I’d update Google’s PageSpeed check to Chrome Lighthouse; PS has been outdated for a while and has issues with accuracy. Lighthouse’s site audit feature is much better. Perhaps add Silktide’s Nibbler as well?
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