The Blueprint Tool Kit
- What it does: A platform that provides a ton of free tools and training for SEO agencies.
- Tool type: Website
https://theblueprint.training
Capture & Convert
- What it does: Helps increase engagement on content by getting users to share your page on social media.
- Tool type: WordPress Plugin
http://captureandconvert.io/
Yoast SEO Plugin
- What it does: The most widely used SEO WordPress plugin. It helps you optimize your post for search engines
- Tool type: website
https://en-gb.wordpress.org/plugins/wordpress-seo/
Linkio
- What it does: A link building tool that analyzed your competitors to let you know the optimal anchor text to use when link building.
- Tool type: Website
https://www.linkio.com/
Webtexttool
- What it does: Figures out which keywords to target for your post. Not only can you find keyword ideas, but you can also find out wether the ratio of volume to competition is good or bad, so you decide wether to go after it or not.
- Tool type: website
https://www.webtexttool.com/
Zadroweb SEO Auditor
- What it does: Audit your site with the click of a button. Find data like domain authority, page authority, Google page speed and Google page rank. You can use it to quickly analyze your competitors.
- Tool type: website
https://zadroweb.com/seo-auditor/
Website Penalty Indicator
- What it does: Identifies if you are hit by a Google algorithm update or not. The site checks out the traffic drop dates with dates of Google penalties and tell you if any coincide or not.
- Tool type: website
https://feinternational.com/website-penalty-indicator/
Wayback Machine
- What it does: Discovers what the site was like months or years ago. This can be helpful for finding the content of a broken link or an expired domain.
- Tool type: website
https://archive.org/web/
WonderSearch
- What it does: A free keyword tool that collects terms semantically related to a root keyword. Enter a keyword of your choosing and WonderSearch will go to Google and get the rest.
- Tool type: Desktop App
https://wondersear.ch/
Whitespark Local Citation Finder
- What it does: Easily finds out NAP citations for local SEO clients with a few click. You can then reverse engineer competitor citations for your client.
- Tool type: website
https://whitespark.ca/local-citation-finder/
Varvy
- What it does: Checks whether a web page is following Google’s guidelines. If your website falls short, it tells you what needs fixing.
- Tool type: website
https://varvy.com/
URL Profiler
- What it does: Analyzes multiple sites at once to find data such as domain authority, whois info, backlinks number, social shares, and so on.
- Tool type: Desktop app
http://urlprofiler.com/
Suggestion Keyword Finder
- What it does: The site helps you find related keywords to your keyword, and then use the keywords generated to generate more keyword ideas, and so on. The level 3 will help you find multiple keyword ideas you may not find anywhere else.
- Tool type: website
http://tools.seochat.com/tools/related-keywords-tool/
Small SEO Tools
- What it does: Detects plagiarism by scanning billions of documents across the web. Useful for finding those who’ve stolen/copied your work without attribution.
- Tool type: website
https://smallseotools.com/plagiarism-checker/
SimilarWeb
- What it does: Gets a quick review of how your competitors get their traffic, their organic keywords, engagement metrics and more.
- Tool type: website
https://www.similarweb.com/
Free SERP checker
- What it does: Free Google rankings checker. Updates up to 50 keywords once every 24 hours (with server permission).
- Tool type: website
https://www.serprobot.com/
SEO Hero
- What it does: Finds all concepts, entities and N-Grams related to your topic or keyword. Or in plain English, it uncovers “LSI Keywords” that you can add to your content to increase relevancy.
- Tool type: website
http://www.seo-hero.tech/
Seed Keywords
- What it does: Is finding seed keywords hard for you? Use this tool and type the scenerio and you'll find out seed keyword ideas. You can plug it right away in other keyword research tools. A great tool to kickstart your keyword research efforts.
- Tool type: website
https://www.seedkeywords.com
Screaming Frog SEO Spider
- What it does: Crawls any site to find all the pages on the site and helps with on-page optimization. It helps with creating a complete audit of your site.
- Tool type: Desktop app
https://www.screamingfrog.co.uk/seo-spider/
ScrapeBox
- What it does: The Swiss Army tool for SEO. Scrape keywords and related results, plus other cool features. The possibilities of using this tool is limitless.
- Tool type: Desktop app
http://www.scrapebox.com/
SanityCheck
- What it does: Finds actionable takeways from the Google search console. You can find pages that rank in 2nd or 3d page with a single click.
- Tool type: website
https://www.sanitycheck.io/
Rmoov
- What it does: Automates the process of removal of your links. The site helps you find the contact info of a website's owner and then helps you by generating templates to remove your domain's link.
- Tool type: website
https://www.rmoov.com/index.php
Referral Ghost Spam Removal Tool
- What it does: Easily filters out spammy traffic bots in Google Analytics by creating a segment that ignores traffic from spammy sites.
- Tool type: website
https://loganix.net/rst-lander/
PublicWWW
- What it does: Search for any sinppets of code in the web. This helps you search for signatures of people and so on.
- Tool type: website
https://publicwww.com/
Pro Rank Tracker
- What it does: Track hundreds or thousands of keywords. The site also has a great user interface.
- Tool type: website
https://proranktracker.com/
Map Broker XML Sitemap Validator
- What it does: Validates the sitemap of your site. The site double checks that the links in the sitemap work.
- Tool type: website
https://ipullrank.com/tools/map-broker/
MailShake
- What it does: Automates the outreach process, so you can personalize emails without crafting them one by one. You can also send automated replies if people don't respond.
- Tool type: website
https://mailshake.com/
Linkstant
- What it does: Finds new links, and you can get them as soon as they come. This can help you build relationship with bloggers.
- Tool type: website
http://www.linkstant.com/
LinkPatrol
- What it does: Analyzes all the external links your site is pointing to. You can also nofollow links in batches.
- Tool type: website
https://linkpatrolwp.com/
LinkMiner
- What it does: Not only can you find broken links on any page like other tools, but you could also find in a moment the number of links pointing to that broken site.
- Tool type: browser plugin
http://pointblankseo.com/linkminer
contentbird.io
- What it does: A complete hybrid tool. You can do keyword research, rank tracking, backlink analysis and link building.
- Tool type: website
https://en.contentbird.io/
Keywords Everywhere
- What it does: Gets the monthly search volume and CPC cost of any keyword right under Google search itself.
- Tool type: browser plugin
https://keywordseverywhere.com/
Keyworddit
- What it does: Extracts the most frequently used keywords and phrases from any subreddit. It also gives the monthly search volume for each keyword.
- Tool type: website
http://www.keyworddit.com/
iSearchFrom.com
- What it does: Emulates a Google search using any location, device, or language. You can customise everything from SafeSearch settings to personalised search.
- Tool type: website
http://isearchfrom.com/
Hunter.io
- What it does: Finds email addresses in a company with the click of a button. You can also use the tool to verify if emails are legit or not.
- Tool type: website
https://hunter.io/
HEADMasterSEO
- What it does: Simple bulk status code (e.g. 200, 301, 404, etc.) and redirect checker. Also checks response time, response headers, and HTTP header fields (X-Robots-Tag, Link, Vary). Includes filtering and a bunch of other advanced features.
- Tool type: website
https://headmasterseo.com/
GTMetrix
- What it does: Does a quick analysis on how fast your site loads and scores it to let you know how you compare to other sites. You'll also see suggestions on how to improve your site.
- Tool type: website
https://gtmetrix.com/
Google Location Changer (SERPs)
- What it does: Finds the sites that are ranking for a keyword in a local area. This can help you when optimizing for local searches and despite not living in that area.
- Tool type: website
https://serps.com/tools/google-search-location/
Google Keyword Planner
- What it does: Identifies keywords searched on Google from the source itself. They have started to use ranges for keywords, but you could still benefit from CPC to find high profitable keywords that work for your competitors.
- Tool type: website
http://adwords.google.com/keywordplanner
Google Data Studio
- What it does: Creates reporting dashboards that helps you analyze the ROI of your efforts. It is like Google Analytics on steroids.
- Tool type: website
https://datastudio.google.com/u/0/
Google Correlate
- What it does: Pulls out all the multiple search queries that tend to get searched together. This comes directly from Google.
- Tool type: website
https://www.google.com/trends/correlate
Free Broken Link Checker
- What it does: Finds broken links on a whole website. Will save you a lot of time and help you start building connections with influencers in an easy way.
- Tool type: website
http://www.brokenlinkcheck.com/
WebpageFX
- What it does: Finds the questions asked by your audience related to a keyword that you enter. For example, you can find out all related questions to SEO on Reddit and Quora with the click of a button.
- Tool type: website
https://www.webpagefx.com/seo-tools/faqfox/
Drop My Link
- What it does: Combines your keywords with advanced Google search operators to uncover link building opportunities. Very useful for finding guest post opportunities, link/resource pages, link roundups, etc.
- Tool type: website
http://dropmylink.com/
Domain Hunter Plus
- What it does: Similar to Check My Links. You can find broken links with the click of a button, but you could also find out if these broken link domains are available for purchase. This could prove handy to get authoritative domains for a few bucks.
- Tool type: browser plugin
https://netvantagemarketing.com/about/domain-hunter-plus
Disavow.it
- What it does: Makes a list of spammy links compatible with Google, so you can upload it to Google's search console.
- Tool type: website
http://disavow.it/
DIBZ
- What it does: Finds tons of link building opportunities with a few clicks. You can also use it to find influencers in your niche without manually putting search queries on Google and social media sites.
- Tool type: website
https://dibz.me/
Delim.co
- What it does: Converts a comma-delimited list (i.e. CSV) in seconds. Not necessarily an SEO tool per se but definitely very useful for many SEO-related tasks.
- Tool type: website
https://delim.co/
DeepCrawl
- What it does: Examines all the pages on your site with the click of a button and gets complete reports on broken internal and external links, non-indexed pages, and more.
- Tool type: website
https://www.deepcrawl.com/
Builtwith
- What it does: Discovers the technology used to power up any domain without logging in. You can also find out the usage statistics of the tools.
- Tool type: website
https://builtwith.com/
Botify
- What it does: Examines your site and gets a complete analysis on how your pages perform on Google. You'll also get actionable feedback on how to improve your site's ranking from the technical standpoint.
- Tool type: website
https://www.botify.com/
Bing Webmaster Tools (BWT)
- What it does: Gets reporting and diagnostic tools to see how your site ranks in Bing's search engine and how can you improve your rankings. You can also use their keyword research tool to find golden opportunities on Bing.
- Tool type: website
https://www.bing.com/toolbox/webmaster
Answer the Public
- What it does: Gets all the autosuggest results you get from Google and Bing with just 1 click. You can find different questions asked on Google with your keyword in a few seconds.
- Tool type: website
https://answerthepublic.com/
AdWords & SEO Keyword Permutation Generator
- What it does: Finds different keyword ideas by creating 3 lists of keywords. The tool will mix them together to create many keyword ideas your competitors won't think of.
- Tool type: Website
http://seo.danzambonini.com/
Screaming Frog
- What it does: Crawls your website and returns a data important for technical SEO (URL status code, canonical tags, page titles and more).
- Tool type: Desktop app
http://www.screamingfrog.co.uk/seo-spider/
Automated Content Audit
- What it does: Analyzes your website using SEO metrics to determine the SEO quality of your pages.
- Tool type: Google Sheets Tool
https://webris.org/content-audit/
Google – Analytics
- What it does: Check your website's traffic, engagement rates, conversions, sales and more from organic traffic sources.
- Tool type: Website
http://www.google.com/analytics
Ping-o-Matic
- What it does: Pings URL to search engines to notify them to index the page.
- Tool type: Website
http://pingomatic.com/
StatCounter
- What it does: Tracks the usage share of search engines, browsers and OS including mobile from over 10 billion monthly page views.
- Tool type: Website
http://gs.statcounter.com/
Copyscape
- What it does: Finds out if there are any pages on the internet that has copied your content with just 2 clicks.
- Tool type: website
https://www.copyscape.com/
SERP Snippet Optimizer
- What it does: Shows you what your site looks like from the perspective of a search engine. Helps optimize the content of page titles and snippets to maximize CTR from Google.
- Tool type: Website
http://www.seomofo.com/snippet-optimizer.html
SEO Browser
- What it does: A comprehensive SEO analysis tool to examine and understand the component parts of a Web page.
- Tool type: Website
http://www.seo-browser.com/
Open Link Profiler
- What it does: A link research tool that enables you to check the backlinks of any website.
- Tool type: Website
http://openlinkprofiler.org/
Mozbar
- What it does: Provides SEO data on the website you're visiting, including Domain Authority, on page metrics and overall SEO scores for fast analysis.
- Tool type: Browser Plugin
https://moz.com/products/pro/seo-toolbar
Search Latte
- What it does: Recreate Google searches in other languages to check keyword positions in international SERPs.
- Tool type: Website
http://www.searchlatte.com/
HTTP Response Checker
- What it does: Check status code, response headers, redirect location and redirect chain of a HTTP connection.
- Tool type: Website
https://httpstatus.io/
Advanced Web Ranking
- What it does: Pulls rankings daily, weekly and on request for desktop, mobile and local searches. The tool can also be white-labeled.
- Tool type: Website
https://www.advancedwebranking.com/
Majestic SEO
- What it does: Find out how many links your website has, where they are pointing and the quality of your link profile.
- Tool type: Website
https://majestic.com/
Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.
Thanks for the find Joe!
I’m not easily imseprsed but you’ve done it with that posting.
Thanks for sharing, great list! FYI the URL you provided in the spreadsheet for “Check SERP Fluctuations” produces a 404 error.
Thanks Joe!
Wow! You were spending upwards of $2,200 a month on tools alone? That’s bigtime! If it took that much I wouldn’t even be able to think about getting into this game right now. Will take a look at your free tools, hope they help me. Thanks!
You are very gracious to give away this list for free. Thank you for sharing this information!
I like that Check Citation Flow tool. This really comes in handy!
with the right tools anything is possible, it is very important to have good tools for seo.
$2,200 a month is quite a lot of money, I believe with this list I won’t have to spend that much when I start my blog. Thanks for the list.
Ryan, you have saved me a ton of money with this list. Thank you for the information and keep these awesome articles coming!
Very useful list. I can use it to optimize my blog.
Whether we’re into it or not, SEO analysis is a must in order to take advantage of the volumes of free traffic offer by search engines. You have done a great service by providing these tools for free. Thanks Ryan!
Thanks for providing this list. It will be useful from a cost savings standpoint for a number of individuals.
This is a golden list! People just don’t realize how rare a find this is. I appreciate it Thx A Mil!!!
Livin that HTTP Header Response Checker, just what I was looking for, thanks!
Wow I thought it was just one page but now I noticed it is actually 63! You are too generous Ryan:) Thank you!!
Great list of SEO tools. This is a very useful tools to the newbie of SEO like me.
Thanks!
I’d put Screaming Frog near the top as one of the best free SEO tools out there
added!
Its really very helpful specially for SEO purpose – Thanks- Ryan Stewart
Thanks for providing such a great list of seo tools few tools I am seeing for the first time. Don’t you like majestic tool and want to pass some link juice 😛 hahahahahaha just kidding they already have a lot of link juice coming to them, you have added moz link for majestic seo and you have added seositecheckup.com twice.
Can you add Bing Webmaster tool, it”s also a good tool that can be used.
Thank you for those tools. It is a very long list, can you tell me which of those ones are the most efficient. I am using Majestic for the moment.
Really ultimate list of SEO Tools. Thanks for sharing.
Ryan, I noticed that you put a wrong link for Majestic SEO. Just saying.
Hey Ryan, go ahead and give our free SEO auditor tool a shot and hope it makes your list: https://zadroweb.com/seo-auditor/
I would love to have a deeper discussion on agency-to-agency partnership ideas for link building, web design, or otherwise as well, if you’re interested.
Thanks Dario, we’ll get it added. Send us an email to hello@webris dot org to chat about your ideas.
Hey Ryan,
I own a website called http://www.SupaGrowth.com where I make 100{476a1b9825899f7e21f124b8533c8410a6ecd3a860b9841e06adbefeac0656e9} free SEO and Internet Marketing tools. I’m told there is nothing else like it on the web.
Anyways just thought some of my free tools would make a great addition to your article.
Stay cool 🙂
Jamie
Hey Ryanllo,
Have you ever come across an on-page SEO tool called ScanBacklinks?
It analyzes your content and overall site performance, indicating all onsite elements that need to be optimized to rank better on search engines.
Please do let me know your thoughts on the above.
Thanks.
I haven’t but i will check it out
Decent list, and nice to have them all in one place! I’d update Google’s PageSpeed check to Chrome Lighthouse; PS has been outdated for a while and has issues with accuracy. Lighthouse’s site audit feature is much better. Perhaps add Silktide’s Nibbler as well?
So helpful, thank you!
Great list and with the addition of my tool, SERPsim.com, it would be even better 😉
Good lists of free SEO tool which is useful to analyse our company website.
Awesome list, Ryan! But what about SERP checker/keyword clustering tool called SpySERP (https://spyserp.com)? Did you try it? Would be great to hear your opinion.
Hi Ryan,
Great list – If you are up for checking more SEO crawler tools check TechSEO360 (Windows/Mac, free 30 days trial after which it *still* works with 500 pages/websites.)
Some of the features include:
– Duplicate/similar content analysis
– Site/page keywords theme analysis
– Broken links/redirects/canonical (also detailed stuff as nofollow/follow, line numbers, redirect chains, alt and anchor text etc.)
– Internal link juice flow and score
– Automatic smart language extraction for building XML sitemaps with hreflang information included
– image+video+news XML sitemaps
– Visual and custom HTML/CSS/JS sitemaps
– Command-line support for scheduling and automation.
Thanks Thoas
Another SEO tool you might want to mention is https://www.whoranksfor.com
I’ve been using it and its help make ranking easier.
Must include Paid Search tool.
Screaming Frog is mentioned twice.
You didn’t mention many topical SEO tools. Some of the listed cover that as well though. Also, Semantic Juice has a nice niche tool.
Wow, this list is what I needed! It seems you have to know your SEO these days as opposed to five years ago when you could just wing it. I have WordPress right now….I need to spend some serious research time on it along. You have to sort the best free SEO tools, that I have already used in my project at the same time using presently. It’s incredible to find new ideas about SEO.
I am new to seo and need to know about lot of things and these tools are really helpful for for my blog for search engine optimization and content ideas for me and backlinks for my blog
I prefer Smart SEO Auditor (https://smart-seo-tool.com/) instead of Screaming Frog SEO Spider. This one is more user friendly and do not use so much memory.